Kaymu Pakistan was an e-commerce portal based in Pakistan.
In July 2016
Rocket Internet
Rocket Internet SE is a German Internet company headquartered in Berlin. The company builds startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder.
It ...
merged ecommerce site Kaymu into Daraz. Kaymu stopped its operations officially in Pakistan on 5 July 2017.
History
Initially launched as Azmalo.pk in January 2013,
Rocket Internet rebranded the company as Kaymu.pk in September 2013,
aligning the venture with the global company brand that currently spans 3 continents,
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
,
Africa
Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
and
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
. Kaymu Pakistan was initially managed by Managing Director Asia Region Ahmed H. Khan followed by co-founders and Managing Directors Kaymu Asia - Christian Schröder
and Niroshan Balasubramaniam
respectively. Kaymu's online shopping operations in Pakistan were led by Adam Dawood
as country manager from August 2014 to January 2016 followed by Ali Zain Sheikh
till March 2017.
The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform.
At the time of Kaymu's launch in Pakistan,
OLX was already operating in the country as an online
classifieds website. The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via
cash on delivery
Cash on delivery (COD), sometimes called collect on delivery or cash on demand, is the sale of goods by mail order where payment is made on delivery rather than in advance. If the goods are not paid for, they are returned to the retailer. Origin ...
received good response from the local community. Kaymu Pakistan now serves as a platform that offers
consumer to consumer
Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchas ...
(C2C) as well as
business to consumer (B2C) services across the country.
Kaymu launched smartphone apps for Android, iOS and Blackberry
devices in 2014 and 2015, respectively.
Funding
In April 2014,
Ooredoo, a Qatar-based Telecommunications Company (formerly known as QTel) joined hands with Rocket Internet. The founding of APACIG resulted in additional funding from Ooredoo.
Rocket Internet in Pakistan
The German internet company
Rocket Internet
Rocket Internet SE is a German Internet company headquartered in Berlin. The company builds startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder.
It ...
took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012. Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk. In a recent development, one of the ventures of Rocket internet in Pakistan has been acquired by Alibaba.
Marketplace model
An apparent drawback Kaymu faces is the inability to gauge the quality of products listed by the sellers. Some of these products are illegally copied games and programs being listed as genuine copies.
See also
*
E-trading in Pakistan
Pakistan's e-trading mainly involves buying and selling goods, and services using internet or telephone, through the use of electronic means such as computer, fax machine, cellular phone, automated teller machines (ATMs), and other electronic appl ...
References
{{reflist
Online retailers of Pakistan
Retail companies established in 2013
Internet properties established in 2013
Retail companies disestablished in 2016
Internet properties disestablished in 2016
Defunct Pakistani websites
2013 establishments in Pakistan
2016 disestablishments in Pakistan
Rocket Internet