KaBuM! is a Brazilian

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

company specializing in

electronics Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...

and

information technology Information technology (IT) is a set of related fields within information and communications technology (ICT), that encompass computer systems, software, programming languages, data processing, data and information processing, and storage. Inf ...

. It was founded in May 2003 in the city of

Limeira Limeira is a city in the eastern part of the Brazilian state of São Paulo. With a population of approximately 291,869 people (2022 IBGE.) and covering an area of 581 square kilometers, it sits at an elevation of 588 meters. The city is situated 1 ...

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

, by brothers Leandro Ramos and Thiago Ramos. The company is one of the largest of its kind in Brazil, and sells a wide variety of products in addition to electronics, including

automotive electronics Automotive electronics are electronic systems used in vehicles, including engine management, ignition, radio, carputers, telematics, in-car entertainment systems, and others. Ignition, engine and transmission electronics are also found in tru ...

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...

, and

musical instrument A musical instrument is a device created or adapted to make Music, musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person ...

History

The KaBuM! was founded by brothers Leandro and Thiago Ramos, in May 2003, in São Paulo, operating 100% online since its creation. The founders themselves were responsible for developing the e-commerce platform, specializing in the sale of hardware products, gamer line, peripherals, smart home, smartphones and electronics. Deliveries to customers were made via the Post Office, being extended to other services, according to the region of destination of the orders, such as UPS and TNT. With consumer orders distributed across the country, the KaBuM! are located in the interior of the states of São Paulo and Espírito Santo, the latter being the largest in terms of available area, with approximately 12 thousand m². The total number of active employees in the company is more than 1000 people. In 2013, the e-commerce opened its office in the United States, in the state of Florida, with the objective of monitoring the launches of technology manufacturers and negotiating the availability of products on Brazilian soil, in a faster time. Another KaBuM investment! was applied in the services available for delivery, in 2015, like a Boeing 727-200 Full Cargo, dedicated to e-commerce, with the capacity to transport 25 tons per flight to the main capitals of the country. As for payment modalities, e-commerce of technology allows customers, purchases via Pix, bank slip and credit card, through the MasterCard, Visa, American Express, Hipercard, Elo and Diner Club International; via debit, by Banco Itaú and Banco do Brasil; in addition to the PayPal Electronic Wallet. Among the more traditional campaigns promoted by KaBuM!, Mega Maio and Black Friday stand out.

Structure

KaBuM! is a closed-end S.A. and has multiple subsidiaries specialising in different sectors, such as KaBuM! Togo, an online

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

, and KaBuM! TV, a

reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

about technology. The company does not have any physical stores, but it does have three distribution centres located in

References

External links

* {{Official website Retail companies established in 2003 Internet properties established in 2003 2003 establishments in Brazil Online retailers of Brazil 2021 mergers and acquisitions