KPRC-FM (100.7
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a radio station broadcasting a Spanish
adult hits format in
Salinas, California
Salinas (; Spanish language, Spanish for "Salt pan (geology), Salt Flats") is a city in the U.S. state of California and the county seat of Monterey County, California, Monterey County. With a population of 163,542 in the 2020 Census, Salinas is ...
, United States. The station is currently owned by
iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on
Mount Toro, south.
History
KRSA-FM began broadcasting on October 22, 1965, after a construction permit was issued in July 1964. It broadcast a mix of country music and local sports telecasts and was owned alongside
KRSA (1570 AM).
The AM and FM stations were sold to the Mount Toro Broadcasting Corporation, owned by David Rodgers, in 1972.
On October 13, 1973, the station changed its call sign to KWYT.
The Penmont Broadcasting Corporation acquired KWYT-FM in 1977. Community Pacific Broadcasting Corporation acquired it and Salinas AM station KTOM, plus an AM-FM combo in
Modesto
Modesto ( ; ) is the county seat and largest city of Stanislaus County, California, United States. With a population of 218,069 according to 2022 U.S. Census Bureau estimates, it is the 19th-most populous city in California.
Modesto is locate ...
, in 1982.
The new owners switched the FM station from
beautiful music back to country on March 1, 1984, and changed the call sign to KTOM-FM to match the AM outlet.
On September 12, 2003, under iHeartMedia predecessor Clear Channel Communications, the company moved KTOM's country music programming to
92.7 MHz to make way for a new Spanish-language classic hits station known as on the 100.7 frequency.
References
External links
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{{IHeartMedia
PRC-FM
Radio stations established in 1965
PRC-FM
1965 establishments in California
IHeartMedia radio stations