Swisslion Group (full legal name: ''Swisslion Group

d.o.o. A private limited company is any type of business entity in "private" ownership used in many jurisdictions, in contrast to a publicly listed company, with some differences from country to country. Examples include: the ''LLC'' in the United St ...

'') is a Serbian multinational

food Food is any substance consumed by an organism for Nutrient, nutritional support. Food is usually of plant, animal, or Fungus, fungal origin and contains essential nutrients such as carbohydrates, fats, protein (nutrient), proteins, vitamins, ...

and

drinks A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothi ...

manufacturer headquartered in

Novi Sad Novi Sad ( sr-Cyrl, Нови Сад, ; #Name, see below for other names) is the List of cities in Serbia, second largest city in Serbia and the capital of the autonomous province of Vojvodina. It is located in the southern portion of the Pannoni ...

. Its products are produced in its factories located in

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

North Macedonia North Macedonia, officially the Republic of North Macedonia, is a landlocked country in Southeast Europe. It shares land borders with Greece to the south, Albania to the west, Bulgaria to the east, Kosovo to the northwest and Serbia to the n ...

, and

Bosnia and Herzegovina Bosnia and Herzegovina, sometimes known as Bosnia-Herzegovina and informally as Bosnia, is a country in Southeast Europe. Situated on the Balkans, Balkan Peninsula, it borders Serbia to the east, Montenegro to the southeast, and Croatia to th ...

. Swisslion Group core activities are the production of confectionery. This includes biscuits, chocolate bars, wafers, sweets, Turkish Delight, Eurocrem, pasta, soup, cereals, ready-made meals, baby food, marmalades and jams, fruit juices, syrups, alcoholic drinks and ice creams. Swisslion Group also manufactures

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

s for companies internationally. Swisslion Group well-known products include Eurocrem, Juvitana (baby food), Eurodessert (chocolates) and Viljamovka (pear brandy).

History

Swisslion Group traces its origins from the

Takovo Takovo ( sr-cyr, Таково) is a village in the municipality of Gornji Milanovac, Serbia. According to the 2011 census, the village has a population of 458 people.Popis stanovništva, domaćinstava i Stanova 2002. Knjiga 1: Nacionalna ili etnič ...

, founded in 1962 in

Gornji Milanovac Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 23,109, while the population of the municipality is 38,985 (2022 census data). ...

and Swisslion itself was founded in 1991. Takovo was state-owned during

SFR Yugoslavia The Socialist Federal Republic of Yugoslavia (commonly abbreviated as SFRY or SFR Yugoslavia), known from 1945 to 1963 as the Federal People's Republic of Yugoslavia, commonly referred to as Socialist Yugoslavia or simply Yugoslavia, was a country ...

and one of the country's biggest industrial companies. Swisslion and Takovo merged in 2004 under the name of Swisslion Takovo, following Swisslion's acquisition of Takovo through a public tender. Since then, Swisslion Takovo's main factories in Serbia are located in

Vršac Vršac ( sr-Cyrl, Вршац, ) is a city in the autonomous province of Vojvodina, Serbia. As of 2022, the city urban area had a population of 31,946, while the city administrative area had 45,462 inhabitants. It is located in the geographical ...

and

. The factory in Vršac primarily produces confectionery. Facilities in

spanning on over 30,000 square meters, produce ready-made meals,⁣ pasta, soups and fruit juices. ;2008–2012 In 2008, Swisslion Group acquired the Croatian ''Euro Food Markt'' company based in

Sisak Sisak (; also known by other alternative names) is a city in central Croatia, spanning the confluence of the Kupa, Sava and Odra rivers, southeast of the Croatian capital Zagreb, and is usually considered to be where the Posavina (Sava basin ...

, to reinforce its position in the Croatian market. The deal was reported to be worth €20 million. On January 18, 2010, it was reported that a new confectionery factory in Trebinje worth €18 million had been inaugurated. Late in 2010, local media reported that further investment in the factory was planned. In early 2011, Swisslion Takovo announced that it was investing 5 million euros in new production lines for confectionery products in its factory in

Trebinje Trebinje ( sr-Cyrl, Требиње, ) is a city and municipality in Republika Srpska, Bosnia and Herzegovina. It is the southernmost city in Bosnia and Herzegovina and is situated on the banks of the Trebišnjica river in the region of East Her ...

. ;2012–2017 In

, production sites are located in Resen and

Skopje Skopje ( , ; ; , sq-definite, Shkupi) is the capital and largest city of North Macedonia. It lies in the northern part of the country, in the Skopje Basin, Skopje Valley along the Vardar River, and is the political, economic, and cultura ...

. In March 2012, Swisslion Takovo announced that it had opened a new production unit in the town of Resen. In 2012, local media reported that the production of "Jaffa cakes" would be moved from Swisslion's factory in

(

) to its factory in

(

). Swisslion Takovo confirmed that it would be shifting the production of "Jaffa" cakes to Trebinje but that it would not be leaving Croatia as its factory in Sisak would continue production of other products. ;2017–present In February 2017, Swisslion Group bought wine company "Vršački vinogadi" for a sum of 4.6 million euros. In March 2017, Swisslion Group made a decision to donate "Swisslion industrija alata" company to the Government of Republika Srpska, due to accumulated tax debts. Since then, the ownership of the company remained unclear due to dispute between the company and the Government of Republika Srpska.

Former subsidiaries

This is a list of the Swisslion Group former official subsidiaries in Serbia and region (as of January 2018): * Takovo d.o.o. Gornji Milanovac * Swisslion Miloduh a.d. Kragujevac * Kondivik Usluge d.o.o. Vršac * Swisslion d.o.o. Beograd * Banat 1894 d.o.o. Vršac * Vršački vinogradi d.o.o. Vršac Also, other subsidiaries of the Swisslion Group were: * Prehrambena industrija Swisslion d.o.o. Skopje, North Macedonia * Swisslion Mak d.o.o. Skopje, North Macedonia * Swisslion Agroplod d.o.o. Resen, North Macedonia * Swisslion Agrar d.o.o. Resen, North Macedonia * Swisslion d.o.o. Sisak, Sisak, Croatia

References

External links

*
Swisslion's Official Croatian website

Swisslion's Official Macedonian website (in English)
{{Novi Sad, state=collapsed Companies based in Novi Sad D.o.o. companies in Serbia Food and drink companies established in 1991 Food and drink companies of Serbia Serbian brands Serbian chocolate companies Serbian companies established in 1991

History

Former subsidiaries

See also

References

External links