KDPH-LD (channel 48) is a
low-power television station in
Phoenix, Arizona
Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
, United States,
owned and operated
In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
by the
Daystar Television Network
The Daystar Television Network commonly known as Daystar Television or just Daystar, is an American evangelical Christian-based religious television network owned by the Word of God Fellowship, founded by Marcus Lamb in 1993. Daystar is headqu ...
. The station's
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is located atop
South Mountain on the city's south side.
Daystar's presence in Phoenix dates to 2000, but the low-power license began in 1989 as the first
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
affiliate for Phoenix, originally on channel 64. Despite being a low-power station, the station, later known as KDRX-LP and KDRX-CA, produced local news programming. In 2002, Telemundo itself acquired KDRX and the co-owned Telemundo station in
Tucson
Tucson (; ; ) is a city in Pima County, Arizona, United States, and its county seat. It is the second-most populous city in Arizona, behind Phoenix, Arizona, Phoenix, with a population of 542,630 in the 2020 United States census. The Tucson ...
,
KHRR. Telemundo and Daystar agreed in 2005 to an unusual license and facility swap; Telemundo traded a full-power station in
Holbrook, Arizona
Holbrook () is a city in Navajo County, Arizona, United States. According to the 2010 census, the population of the city was 5,053. The city is the county seat of Navajo County.
Holbrook was founded in 1881 or 1882, when the railroad was bu ...
,
KPHZ, and the low-power channel 48 for its full-power KDTP (channel 39), which was accompanied by the redesignation of channel 39 for commercial use. This allowed Telemundo to compete more effectively with
Univision
Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
in Phoenix when Telemundo moved to channel 39 as KTAZ in July 2006.
History
An original construction permit for low-power television station K64DR (channel 64) was granted to Broadcasting Systems, Inc. on August 23, 1989. It was the second channel 64 construction permit in Phoenix; the first was owned by
KNIX-FM (102.5) and dropped when the FCC decided to add a full-power channel 61 allocation to Phoenix, posing potential interference problems were it and channel 64 to both be built. The station was quickly built and was licensed on October 31, just two months later. It was affiliated with
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
and aired very little local programming. In December 1990, the station was sold to Hispanic Broadcasters of Arizona, Inc., which owned Tucson Telemundo affiliate "
KHR" (later
KHRR). Channel 64 grew quickly: it had 19 local staff by 1995, even though
Cox Cable carried the national feed instead. After low-power TV stations were allowed to adopt four-letter call signs, K64DR (frequently known as "KDR") became KDRX-LP.
In October 1997, KDRX-LP added a Spanish-language newscast produced locally by
ABC affiliate
KNXV-TV (channel 15).
The station began producing its own newscast a few years later after moving into KNXV's former Phoenix studio facility.
The station was sold to Apogeo Television Phoenix LLC in 1999 and moved to channel 48 in 2000, improving over-the-air reception.
KDRX became a
Class A television station a year later when that class of station was approved by the
FCC
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains ju ...
. The locally produced newscast and the move to in-core channel 48 helped it to qualify for the new status, giving KDRX primary station protection during the digital conversion of full-service stations and guaranteeing it an opportunity to upgrade to digital TV. In December 2002,
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
acquired KDRX-LP and KHRR for $19 million apiece, making them part of the Telemundo-owned stations division.
Telemundo in Phoenix was up against one of the country's most dominant
Univision
Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
outlets, full-powered
KTVW. In 2005, Univision cornered 89% of the Spanish-language ratings in Phoenix, which was the last major market where it enjoyed such an advantage. In order to compete, Telemundo owner
NBC Universal
NBCUniversal Media, LLC (abbreviated as NBCU and doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and headquartered at 30 ...
reasoned, the station needed to upgrade to a full-power signal.
Thus, NBC filed an application with the FCC to move the license of full-power NBC/Telemundo–owned KPHZ (now
KTAZ) from Holbrook channel 11 to Phoenix channel 39. In exchange, Daystar-owned station
KDTP would move from Phoenix channel 39 to Holbrook channel 11, and KDRX-CA would be transferred to Daystar in order to keep a Daystar Television Network outlet in Phoenix. The request involved not only a swap of licenses but also non-commercial reservations in Phoenix and Holbrook, plus the two low-powered stations (KPHZ-LP on channel 58—later KDTP-LP—would be added to the deal later); in October 2005, the FCC agreed to the proposal, over the objection of Univision, citing the compelling public interest benefit of equal competition in Spanish-language television in Phoenix.
The switch of programming occurred on July 23, 2006.
Ahead of the switch, KDRX-CA became KDTP-CA before downgrading to a low-power non-Class A station, initially K48LK and later KDPH-LP, in early 2008. KDTP-LP ceased broadcasting on December 31, 2011; as a digital station, KDPH-LD continued to broadcast a 58.1 subchannel of
Jewelry Television
Jewelry Television is an American television network specializing in the sale of jewelry. On-air and online, the network is mainly branded by its jtv initials in small caps, lower-case letters. It has an estimated reach of more than 80 million ...
, the former programming of KDTP-LP, until late 2022.
Subchannels
The station's signal is
multiplexed
In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...
:
References
External links
Daystar official website
{{Daystar stations
1989 establishments in Arizona
Daystar Television Network stations
DPH
Religious television stations in the United States
Television channels and stations established in 1989
DPH-LP