KBOC (98.3 FM ''Luna 98.3'') is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station licensed to Bridgeport, Texas, and serving the

Dallas–Fort Worth metroplex The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is the most populous metropolitan statistical area in the U.S. state of Texas and the Southern United States, ...

. It is owned by

Estrella Media Estrella Media Co (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity f ...

and airs a Spanish AC

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The radio studios and offices are on Gateway Drive in

Irving, Texas Irving is a city in Dallas County, Texas, United States. It is part of the Mid-Cities region of the Dallas–Fort Worth metroplex and is an Inner suburb, inner city suburb of Dallas. Irving is noted for its #Demographics, racial and ethnic diver ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Farm to Market Road 730 N in

Rosston, Texas Rosston is a small farming and ranching unincorporated area, community in southwestern Cooke County, Texas, Cooke County, Texas, United States. According to the Handbook of Texas, the community had a population of 75 in 2000. It is located withi ...

History

On August 2, 1982, this station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air as KWCS. It originally broadcast on FM frequency 96.7 MHz with a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format that was

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

part of the day. KWCS was nicknamed " Wise County Stereo". The station was owned by the Bridgeport Broadcasting Company and was originally powered at only 3,000 watts, limiting its signal to the suburbs northwest of

Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...

. In 1993, the station swapped signals with KDVS (now

KTCK-FM KTCK-FM (96.7 MHz, "The Ticket") is a commercial radio station licensed to Flower Mound, Texas, and serving the Dallas/Fort Worth Metroplex. It simulcasts a sports radio format, along with sister station KTCK (1310 AM). KTCK-AM-FM are own ...

), moving to 98.3 MHz, and changing its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KBOC. The station kept its country music format. For a time, it was a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to KNOR 93.7 FM. Owner Dick Witkovski announced the sale of KBOC to

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...

in early 2005. But that deal fell through. KBOC then began simulcasting country music from 92.1

KTFW-FM KTFW-FM (92.1 Hertz, MHz, branded as "Hank FM") is a Country radio, country music radio station focusing on serving the western half of the Dallas–Fort Worth metroplex. Licensed to Glen Rose, Texas, United States, it strongly emphasizes Clas ...

until November 11, 2005, when the station went

dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...

, pending its renewed sale to Entravision. KBOC returned to the air with a

Tejano music Tejano music (), also known as Tex-Mex music, is a popular music style fusing Mexican influences. Its evolution began in northern Mexico (a variation of regional Mexican music known as ). It reached a larger audience in the late 20th century ...

format on February 6, 2006. It was called "José 98.3". In August 2006,

Liberman Broadcasting Estrella Media Co (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity f ...

announced it would purchase the station. Full acquisition took place in November. Liberman changed the branding to "El Norte 98.3." In 2011, Liberman rebranded KBOC as "La Z 98.3"," airing a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. That lasted about five years. In January 2016, KBOC changed its format to

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

, branded as "Luna 98.3". In early 2018, Luna 98.3 flipped to Spanish CHR, targeting younger Hispanic listeners and competing with 107.9 KDXX and 107.1

KESS-FM KESS (107.1 MHz) is a commercial radio station licensed to Benbrook, Texas, and serving communities in the western sections of the Dallas-Fort Worth Metroplex. It is owned and operated by the Uforia Audio Network, a division of TelevisaUnivi ...

, both owned by

Univision Communications TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...

Signal

Unlike most of the area's FM stations, which transmit their signals from Cedar Hill, KBOC transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and Wise. Therefore, KBOC's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as

Ardmore, Oklahoma Ardmore is the county seat of Carter County, Oklahoma, Carter County, Oklahoma, United States. The population was 24,725 at the time of the 2020 United States census, 2020 census, a 1.8% increase over the 2010 census figure of 24,283. The Ardmo ...

, but is considerably weaker in Dallas and areas Southeast of the city itself.

References

External links

Luna 98.3 - Official Website

DFW Radio/TV History
{{coord, 33.437, N, 97.485, W, type:landmark_region:US_source:FCC, display=title 1980 establishments in Texas Estrella Media stations Mainstream adult contemporary radio stations in the United States Radio stations established in 1980 BOC