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KBHH (95.3 FM, ''La Campesina'' ''95.3 FM'') is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Kerman, California Kerman (formerly Collis) is a city at the intersection of State Route 180 and State Route 145 in Fresno County, California, United States. The population was 16,016 at the 2010 census. Kerman is located west of Fresno, at an elevation of ...
, and serving the
Fresno metropolitan area Fresno County (), officially the County of Fresno, is a county located in the central portion of the U.S. state of California. As of the 2020 United States census, the population was 1,008,654. The county seat is Fresno, the fifth-most populo ...
of
Central California Central California is generally thought of as the middle third of the U.S. state of California, north of Southern California (which includes Los Angeles and San Diego) and south of Northern California (which includes San Francisco and San Jose, ...
. The station's
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
is held by the Chavez Radio Group, a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of the
United Farm Workers The United Farm Workers of America, or more commonly just United Farm Workers (UFW), is a labor union for farmworkers in the United States. It originated from the merger of two workers' rights organizations, the National Farm Workers Associatio ...
. KBHH airs a
regional mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. KBHH has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 6,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s, broadcasting from a
tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
at 100 meters (328 feet) in
height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is ...
(HAAT). The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is southwest of Fresno, in Cantua Creek, California.


History


Launch (1996–2007)

In May 1996, Farmworker Educational Radio Network, Inc., was among the applicants to the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) for a
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
for a new radio station in Kernan. After a settlement among the applicants was reached in January 1998, the FCC granted the permit on April 16, 1998, with a scheduled expiration date of April 16, 2001. The new station was assigned
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...
KBHH on July 17, 1998. The construction and testing were completed in April 2001. The station was granted its
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
on .


Periods of silence (2008–2014)

On November 14, 2008, the station's signal went
dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...
in response to the
late-2000s recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
. On December 4, 2008, the station applied to the FCC for
special temporary authority Special Temporary Authority (STA) in U.S. broadcast law is a type of broadcast license which temporarily allows a broadcast station to operate outside of its normal technical or legal parameters. In the Federal Communications Commission (FCC) st ...
(STA) to remain silent, asserting that it was "unable to operate profitably in the current economic climate". The station reported that it resumed broadcasting on November 12, 2009. This is just one day short of the one year of continuous silence that would have left the station's
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
subject to automatic forfeiture and cancellation. Four days later, on November 16, 2009, KBHH again fell silent. Citing the same conditions in its December 7, 2009, request to remain off the air, the station was granted authorization to remain silent on March 10, 2010, with a scheduled expiration date of September 7, 2010. The station reported to the FCC it resumed operations "at licensed parameters" on November 10, 2010, again just two days before the one-year maximum. Two days later, on November 12, 2010, the station once again went off the air. Again citing the inability to operate profitably in a December 2, 2010, FCC filing, the station was granted authority to remain silent on September 29, 2011, with a firm expiration date of November 12, 2011.


Moving the transmitter

In March 2011, with the station still off the air, KBHH management applied to the FCC to relocate its
broadcast transmitter A broadcast transmitter is an electronic device that radiates radio waves modulated with information content intended to be received by the general public. Examples are a transmitter, radio broadcasting transmitter which transmits Sound, audio (s ...
southwest of Fresno to the top of a hill near Cantua Creek. This move would improve signal coverage in the Fresno area without increasing power output. To accommodate the move, KBHH also asked the FCC to relocate under-construction KAAX in
Avenal, California Avenal (Spanish language, Spanish for "Oat field") is a city in Kings County, California, Kings County, California, United States. Avenal is located southwest of Hanford, California, Hanford, at an elevation of . It is part of the Hanford, Ca ...
, from its originally permitted 95.1 MHz to 106.9 MHz to prevent interference due to short-spacing of the two tower sites. The FCC approved the plan and issued a new construction permit to make these changes on October 17, 2011, with a scheduled expiration of October 17, 2014.


Regional Mexican era (2014–2018)

Michael Nowakowski, the vice-president of the "Communications Fund of the Cesar Chavez Foundation" led the coalition to get KBHH back on the air in the Central Valley. Alongside Bill Barquin, chief operation officer, both helped relaunch the station in October 2014, branded as "La Campesina 95.3 FM." The station was part of the Radio Campesina Network. (" Campesina" is a
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...
word meaning "peasant" or "farmworker".) Anthony Chavez, president of Farmworker Educational Radio Network, is the youngest son of American farm worker, labor leader, and civil rights activist
César Chávez Cesario Estrada Chavez (; ; March 31, 1927 – April 23, 1993) was an American labor leader and civil rights activist. Along with Dolores Huerta and lesser known Gilbert Padilla, he co-founded the National Farm Workers Association (NFWA), ...
. KBHH is one of about a dozen Radio Campesina stations in
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
,
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
and
Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...
serving farmworkers.


Rhythmic era (2019–2025)

On June 9, 2019, KBHH flipped to
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
hits, branded as "Forge 95.3". The programs are presented in English, and the playlist features current-based pop music in English and Spanish. The station has opened a request line, where listeners can make music suggestions. KBHH had introduced several personalities under the new format.InsideRadio.com "Danny Morrison" June 11, 2019
/ref> The format change was due to Farmworker Educational acquiring KVPW from the
Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...
two months later, with the "La Campesina" affiliation moving there after that sale's closure. This made KBHH the second station under Farmworker Educational's portfolio that aired a format other than Regional Mexican, along with KBDS in the
San Joaquin Valley The San Joaquin Valley ( ; Spanish language in California, Spanish: ''Valle de San Joaquín'') is the southern half of California's Central Valley (California), Central Valley. Famed as a major breadbasket, the San Joaquin Valley is an importa ...
.


Regional Mexican (2025-)

On January 1, 2025, KBHH flipped back to Regional Mexican and the ''La Campesina 95.3'' branding.


References


External links

{{Rhythmic Contemporary Radio Stations in California BHH Radio stations established in 2001 Rhythmic contemporary radio stations in the United States BHH 2001 establishments in California