Juniors Fashion Week (JFW) is a bi-annual runway showcase, being conducted in Mumbai, , Delhi, Pune, Chandigarh, Hyderabad,

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

, Bengaluru, Kochi, Ludhiana, and Jaipur. JFW educates the children about the latest fashion trends. Acclaimed by

Time Magazine ''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on Mar ...

, JFW is Asia's number-one

edutainment Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainment ...

platform for kids. JFW also showcases various national and international brands on the runway and displays brand windows to the public audience.

History

Junior's Fashion Week (JFW) was established in 2017 with the aim of providing a unique platform for children to showcase their creativity and style. The idea originated from observing a young child who displayed meticulous attention to detail while choosing the perfect upholstery for his room, which inspired the creation of an event dedicated to kids' fashion. Since its inception, JFW has organized 75+ fashion shows exclusively for kids, allowing them to explore different premium and luxury styles, outfits, and accessories. It has inspired young minds, fostered a love for creativity, and created a space where kids can shine and feel proud of their ideas. It has become a platform that empowers kids and instills a passion for fashion from an early age.

The Selection Process at JFW

Junior's Fashion Week does not conduct

audition An audition is a sample performance by an actor, singer, musician, dancer or other performer. It typically involves the performer displaying their talent through a previously memorized and rehearsed solo piece or by performing a work or piece giv ...

, because it focuses on nurturing participants' fashion knowledge, boosting their confidence, and promoting inclusivity. The selection process at Junior's Fashion Week (JFW) organizes workshops covering fashion aspects, runway training, and self-expression to equip participants with essential skills and enhance their self-esteem. The event reserves seats for physically challenged children ('Divyang') to provide equal opportunities and showcase their talent. JFW also engages in non-profit activities aligned with the Government of India's policies.

Associated Brands

Junior's Fashion Week (JFW) collaborates with numerous Indian and international brands, offering strategic benefits such as brand optimism, recognition, loyalty, and sales assistance. This affiliation allows brands to connect with the target demographic and engage with primary purchasers. JFW has established partnerships with over 45+ brands, including

Emporio Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and h ...

Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Current ...

, Allen Solly Junior, Angel & Rocket,

Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Early years Biba's early years were rather humble, with many of the ou ...

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

DKNY DKNY is a New York City–based fashion house for men and women, founded in 1984 by Donna Karan. History Karan worked for 15 years at Anne Klein, including 10 as its head designer. In 1984 Karan and her late husband Stephan Weiss were offered t ...

, Flying Machine, Guess Kids, Hey Kid, Hugo Boss, Jordan, Karl Lagerfeld, Kenzo Kids, Kids Around, Levis, Little Marc Jacobs, LQ Milano, Marks & Spencer, Monnalisa,

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

, Paul Smith, Rookie, Scullers,

Sonia Rykiel Sonia Rykiel (; ; 25 May 1930 – 25 August 2016) was a French fashion designer and writer. She created the Poor Boy Sweater, which was featured on the cover of French ''Elle'' magazine. Her knitwear designs and new fashion techniques led her t ...

Paris,

Stella McCartney Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of British singer-songwriter Paul McCartney and the late American photographer and animals rights activist Linda McCartney. Like her parents, McCa ...

The Children's Place The Children's Place Inc. is a specialty retailer of children’s apparel and accessories headquartered in New Jersey. It also markets apparel under the Children's Place, Place, Baby Place, and Gymboree brand names. As of October 31, 2015, it o ...

, U.S Polo Kids, and Whimsy Beauty. These associations introduce young participants to the inspiring world of international fashion and luxury apparel, creating a bridge between the brands and the ever-exciting fashion industry.

Showcase Gallery

File:Junior's Fashion Week - Biba Showcase.jpg, Girls showcasing Biba Girls at JFW File:Junior's Fashion Week - USPA Boys Showcase.jpg, A Junior Model Showcasing US Polo Assn at Junior's Fashion Week

References

{{reflist Fashion weeks in India 2017 establishments in India

History

The Selection Process at JFW

Associated Brands

Showcase Gallery

See also

References