Joseph Rohde is the ''Experience Architect'' for

Virgin Galactic Virgin Galactic is an American spaceflight company founded by Richard Branson and his British Virgin Group retains an 11.9% stake through Virgin Investments Limited. It is headquartered in California, and operates from New Mexico. The company i ...

. Rohde was previously a veteran executive at

Walt Disney Imagineering Walt Disney Imagineering Research & Development, Inc., commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construction of Disney theme parks and attra ...

, the division of

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

that designs and builds Disney's theme parks and resort hotels. Rohde's formal title was ''Executive Designer and Vice President, Creative.'' Rohde was born in

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

and raised in

Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...

. He graduated from Chaminade College Preparatory, Canoga Park, Calif., in 1973, where he starred in student dramatic productions and was Class Salutatorian. Rohde received a

bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...

in Fine Arts from

Occidental College Occidental College (informally Oxy) is a private liberal arts college in Los Angeles, California. Founded in 1887 as a coeducational college by clergy and members of the Presbyterian Church, it became non-sectarian in 1910. It is one of the oldes ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. Rohde's trademark is a large collection of earrings he wears in his left ear, all of which are souvenirs from decades of travel to remote corners of the world. This tradition began when he stuck his 5-year anniversary pin into his ear.

Career at Walt Disney Imagineering

Rohde was the lead designer of

Disney's Animal Kingdom Disney's Animal Kingdom Theme Park is a zoological theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. Owned and operated by The Walt Disney Company through its Parks, Experiences and Products division, it is the l ...

, one of four theme parks at

Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake, Florida, Bay Lake and Lake Buena Vista, Florida, Lake Buena Vista, Florida, United States, near the cities of Orlando ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, and the principal creative force behind the park's

Expedition Everest Expedition Everest – Legend of the Forbidden Mountain is a steel roller coaster built by Vekoma at Disney's Animal Kingdom at the Walt Disney World Resort in Lake Buena Vista, Florida. The ride is themed around the Yeti protecting the Forbidd ...

thrill ride, which debuted in 2006. He was one of the lead designers behind the

Disney Vacation Club The Disney Vacation Club (DVC) is a vacation timeshare program owned and operated by Disney Vacation Development, Inc., a subsidiary of Disney Signature Experiences, a division of Disney Parks, Experiences and Products, a segment of The Walt Disn ...

property

Aulani Aulani, a Disney Resort & Spa, is a beachside resort hotel at the Ko Olina Resort in Kapolei, Hawaii on the island of Oahu. Affiliated with the Disney Vacation Club, Aulani was the third Disney "stand-alone" hotel that is located in an area wit ...

Oʻahu Oahu () ( Hawaiian: ''Oʻahu'' ()), also known as "The Gathering Place", is the third-largest of the Hawaiian Islands. It is home to roughly one million people—over two-thirds of the population of the U.S. state of Hawaii. The island of O’ ...

. He was chosen for the role because of his experience with the island and its native people, having grown up in Hawaii. Rohde joined Disney Imagineering in 1980 during the development of

Epcot Epcot, stylized in all uppercase as EPCOT, is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unreal ...

as a model designer and scenic painter for the theme park's

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

pavilion. He later worked as a designer on the refurbishment of

Fantasyland Fantasyland is one of the "themed lands" at all of the Magic Kingdom-style parks run by The Walt Disney Company around the world. It is themed after Disney's animated fairy tale films. Each Fantasyland has a castle, as well as several gentle ri ...

Disneyland Disneyland is a amusement park, theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney in ...

, the ''

Captain EO ''Captain EO'' is a 1986 American 3D science fiction short film shown at Disney theme parks from 1986 through 1998. The movie stars Michael Jackson, was written by George Lucas, and directed by Francis Ford Coppola (who came up with the name ...

3-D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...

attraction starring singer

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...

, the

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

pavilion at Epcot, and the

Adventurers Club The Adventurers Club was a themed nightclub in Pleasure Island at the Walt Disney World Resort. It was styled after a private club for world travelers and explorers and was set in 1937. The walls of the club were covered with artifacts and pho ...

, a 1930s-themed bar and lounge that opened in 1989 within the Pleasure Island entertainment district at Walt Disney World Resort. Rohde was featured in an April 2006

Travel Channel Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Warner Bros. Discovery, which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United S ...

documentary titled ''Expedition Everest: Journey to Sacred Lands''. The program was produced by

Discovery Networks Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channe ...

during expeditions to

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

and

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...

in 2005 called ''Mission Himalayas.'' The treks were sponsored by Discovery, Disney, and

Conservation International Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Arlington, Virginia. CI's work focuses on science, policy and partnership with businesses, governments and communities. The organ ...

to promote the

theme park attraction and conduct scientific and cultural research in remote areas of the

Himalayas The Himalayas, or Himalaya (; ; ), is a mountain range in Asia, separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has some of the planet's highest peaks, including the very highest, Mount Everest. Over 100 ...

. Rohde served as the model for Harrison Hightower, the owner of the fictional "Hightower Hotel" which houses the Tower of Terror attraction at

Tokyo DisneySea is a theme park at the Tokyo Disney Resort located in Urayasu, Chiba Prefecture, Japan, just next to Tokyo. It opened on 4 September 2001, at a cost of 335 billion yen. The Oriental Land Company owns the park, and licenses intellectual proper ...

outside

Tokyo, Japan Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

. After designing Aulani in Hawaii Rohde was tasked with creating Pandora – The World of ''Avatar'' at Disney's Animal Kingdom. The project took six years to complete and opened in May 2017. Most recently, Rohde led the team that transformed the former Tower of Terror at

Disney California Adventure Disney California Adventure Park, commonly referred to as California Adventure or by its acronym DCA, is a theme park located at the Disneyland Resort in Anaheim, California. It is owned and operated by The Walt Disney Company through its Park ...

into Guardians of the Galaxy – Mission: Breakout!. The attraction opened in May 2017. This new project is part of the expansion of his role as global creative leader of the

Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics ...

property. In February 2020, Rohde served as the lead developer on Disney second private island, Lighthouse Point. On November 23, 2020, Rohde announced his retirement from

effective January 4, 2021. On February 22, 2021

announced Joe Rohde had been hired as their ''Experience Architect''.

References

External links

Interview with Joe Rohde about Expedition Everest from CoasterRadio.com
{{DEFAULTSORT:Rohde, Joe Disney imagineers Living people Occidental College alumni Businesspeople from Sacramento, California 1955 births Chaminade College Preparatory School (California) alumni