Jacksons (department Store)
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Jacksons was an English
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
chain. It was founded by Edward Jackson in September 1875. Its flagship branch was located in central
Reading, Berkshire Reading ( ) is a town and borough in Berkshire, Southeast England, southeast England. Located in the Thames Valley at the confluence of the rivers River Thames, Thames and River Kennet, Kennet, the Great Western Main Line railway and the M4 mot ...
, occupying a prominent site, ''
Jacksons Corner Jacksons Corner is a thoroughfare in the English town of Reading Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch. For educators and researchers, reading is a multifaceted pro ...
'', on Kings Road, just south of Market Place. Deep underneath the building runs a culvert of The Holy Brook waterway. Jacksons expanded and at its peak operated from seven locations. It closed its remaining original store in Reading in December 2013. Throughout its history, the company was owned by its founding family.


History

On 17 September, 1875, Edward Jackson founded the gentlemen’s outfitters shop in Kings Road, Reading. The business was incorporated as E. Jackson & Sons Ltd. on 23 December, 1919. The business expanded into a department store occupying the whole of the corner on the corner of Kings Road and High Street, just south of Market Place, selling womenswear, lingerie, shoes, knitting supplies, craft supplies, textiles, and it also became one of Reading’s principal suppliers of schoolwear. The company later expanded, and opened stores in Caversham, Goring-on-Thames, Bracknell, Camberley, Henley and Oxford, but these had all closed by 1994. This left open just its original store in Reading, which was then branded Jacksons of Reading. The founder’s great-grandson, Brian Carter, started working for the firm in the 1960s, rising to become its Managing Director, a position he retained until the business closed on 24 December, 2013.


Department store locations

*
Bracknell Bracknell () is a large town and civil parish in Berkshire, England, the westernmost area within the Greater London Built-up Area, Greater London Urban Area and the administrative centre of the Bracknell Forest, Borough of Bracknell Forest. It l ...
(closed) *
Camberley Camberley is a town in the Borough of Surrey Heath in Surrey, England, approximately south-west of Central London. The town is in the far west of the county, close to the borders of Hampshire and Berkshire. Once part of Windsor Forest, Cambe ...
(closed) * Caversham (closed in 1994) *
Goring-on-Thames Goring-on-Thames (or Goring) is a village and civil parish on the River Thames in South Oxfordshire, England, about south of Wallingford and northwest of Reading. It had a population of 3,187 in the 2011 census, put at 3,335 in 2019. Goring ...
(closed) *
Henley-on-Thames Henley-on-Thames ( ) is a town and civil parish on the River Thames in Oxfordshire, England, northeast of Reading, west of Maidenhead, southeast of Oxford and west of London (by road), near the tripoint of Oxfordshire, Berkshire and Buc ...
(closed) *
Oxford Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...
(closed) *
Reading Reading is the process of taking in the sense or meaning of Letter (alphabet), letters, symbols, etc., especially by Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifaceted process invo ...
(closed in 2013) There were also further branches in Reading at Duke Street Corner (Jacksons Hardware Department, closed in 1928) No 215, London Road (closed), No 8, High Street (Boot and Shoe Department, closed) and No 21-23, Oxford Road (closed). In c.1901 both Jacksons stores on Kings Road and Duke Street were known as "Jacksons Corners".


Jacksons of Reading

Jacksons’ flagship branch was located in Reading, Berkshire.


Pneumatic tube network

The store operated a network of
pneumatic tube Pneumatic tubes (or capsule pipelines, also known as pneumatic tube transport or PTT) are systems that propel cylindrical containers through networks of tubes by compressed air or by partial vacuum. They are used for transporting solid objects, ...
s made by Lamson Engineering, which transported cash and documents around the building. Installed in the 1940s, it was the last such system still functioning anywhere. A customer’s cash and a ticket, stating the item(s) purchased, would be placed in a capsule by the sales' assistant; the capsule would be delivered via the pneumatic network to the cash office; the receipt and change would be returned to the customer in another capsule. According to Carter, by centralising the cash collection, the system helped avoid thefts from the various small areas of the store, which otherwise would have each needed a cash register. At the closing auction, the system was purchased for £900 (+ VAT and commission) by the man who had been maintaining it for the past 20 years.Dispersal sale nets £75,000 at Reading’s iconic Jacksons store
/ref> Part of the system is now in the care of Thomas Macey, archivist of the store, who now owns two of the cash stations and a part of the cash desk. This will be restored to working order.


Sign

As well as the building itself, the sign "
Jacksons Corner Jacksons Corner is a thoroughfare in the English town of Reading Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch. For educators and researchers, reading is a multifaceted pro ...
" also became a local landmark. When the closure was announced there was concern over whether the lettering would be preserved.


Closure

In October 2012 staff were informed that the store would close the following year. Brian Carter cited building maintenance costs and the nearby Oracle shopping centre as primary reasons for the closure. It closed on 24 December, 2013 after 138 years of business, with the loss of 60 jobs. The vast majority of the shop fittings were disposed of in a very well attended auction inside the shop itself on 4 January, 2014. The auction raised £75,000. The company archives, which consist of over 200 items, including old cash receipts, catalogues, photos and adverts, are in the care of Thomas Macey. Many of the items date back to 1875, including Edward Jackson's cash book, with the first day's takings recorded and a receipt (dated 1877) from the first shop at No 6, High Street, Reading. The school uniforms department, which had become a significant part of the business, will be continued by Stevensons at 11-12, Market Place, Reading. Stevensons is an independent family-owned school uniform and sportswear business, also long established (c. 1925) and has taken over the supply of uniforms for 28 schools in the surrounding towns, such as Reading Girls and Reading Boys Schools, Sherfield School, Hook; Crosfields School, Shinfield, Reading; Maiden Erlegh, Reading and Ranelagh School, Bracknell.
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
newspaper marked Jacksons’ passing by suggesting "you can be too authentic".


In popular culture

Jackson's archivist, Thomas Macey, published a book on the history of the store in 2009, ''Jacksons: E. Jackson & Sons Ltd.'' Shortly before the store closed a theatre play, written by Benedict Sandiford and directed by Cassie Friend, was organized by South Street arts centre celebrating the store. Performances took place in November and December 2013, mainly in the Jacksons store itself. Part o
the performance
has been uploaded to YouTube. In the weeks before it closed, Lea Winchcombe filmed material for a series of short documentaries on Jacksons.
Reading Museum Reading Museum (run by the Reading Museum Service) is a museum of the history of the town of Reading, in the English county of Berkshire, and the surrounding area. It is accommodated within Reading Town Hall, and contains galleries describing th ...
put on a "Jacksons Closing Down Display" from November 2013, scheduled to end April 2014. The store’s window displays inspired a
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
group
''The Windows of My Soul''
At the dispersal auction "Cruella", the child mannequin which the group had helped to make famous, sold for £966, which received a round of applause. The interior of Jacksons was used for an episode of the television series ''Endeavour'' called ‘Sway’, first broadcast in April 2014. The school uniform department was turned into a ladieswear department. The Lamson cash-conveying system was also used in the filming.


References


External links

* {{Authority control Defunct department stores of the United Kingdom Buildings and structures in Reading, Berkshire Department store buildings in the United Kingdom British companies established in 1875 1875 establishments in England Retail companies established in 1875