Juniors Fashion Week (JFW) is a bi-annual runway showcase, being conducted in Mumbai, Kolkata, Delhi, Pune, Chandigarh, Hyderabad,

Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...

, Bengaluru, Kochi, Ludhiana, and Jaipur. JFW educates the children about the latest fashion trends. Acclaimed by

Time Magazine ''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York Cit ...

, JFW is Asia's number-one

edutainment Educational entertainment, also referred to by the portmanteau edutainment, is media designed to education, educate through entertainment. The term has been used as early as 1933. Most often it includes content intended to teach but has inciden ...

platform for kids. JFW also showcases various national and international brands on the runway and displays brand windows to the public audience.

History

Junior's Fashion Week (JFW) was established in 2017 with the aim of providing a unique platform for children to showcase their creativity and style. The idea originated from observing a young child who displayed meticulous attention to detail while choosing the perfect upholstery for his room, which inspired the creation of an event dedicated to kids' fashion. Since its inception, JFW has organized 90+ fashion shows exclusively for kids, allowing them to explore different premium and luxury styles, outfits, and accessories. It has inspired young minds, fostered a love for creativity, and created a space where kids can shine and feel proud of their ideas. It has become a platform that empowers kids and instills a passion for fashion from an early age.

The Selection Process at JFW

Junior's Fashion Week does not conduct

audition An audition is a sample performance by an actor, singer, musician, dancer or other performer. It typically involves the performer displaying their talent through a previously memorized and rehearsed solo piece or by performing a work or piece gi ...

, because it focuses on nurturing participants' fashion knowledge, boosting their confidence, and promoting inclusivity. The selection process at Junior's Fashion Week (JFW) organizes workshops covering fashion aspects, runway training, and self-expression to equip participants with essential skills and enhance their self-esteem. The event reserves seats for physically challenged children ('Divyang') to provide equal opportunities and showcase their talent. JFW also engages in non-profit activities aligned with the Government of India's policies.

Associated Brands

Junior's Fashion Week (JFW) collaborates with numerous Indian and international brands, offering strategic benefits such as brand optimism, recognition, loyalty, and sales assistance. This affiliation allows brands to connect with the target demographic and engage with primary purchasers. JFW has established partnerships with over 45+ brands, including Emporio Armani,

Airtel Bharti Airtel Limited is an Indian multinational telecommunications company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, Airtel provides 5G, 4G and LTE Advanced ...

, Allen Solly Junior, Angel & Rocket, Biba, Converse,

DKNY DKNY is a New York City–based American fashion house for men and women, founded in 1984 by Donna Karan. The company specializes in a wide range of fashion products, including clothing, footwear, accessories and fragrances. A major misconcepti ...

, Flying Machine, Guess Kids, Hey Kid, Hugo Boss, Jordan, Karl Lagerfeld, Kenzo Kids, Kids Around, Levis, Little Marc Jacobs, LQ Milano, Marks & Spencer, Monnalisa,

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

, Paul Smith, Rookie, Scullers,

Sonia Rykiel Sonia Rykiel (; ; 25 May 1930 – 25 August 2016) was a French fashion designer and writer. She created the Poor Boy Sweater, which was featured on the cover of French ''Elle'' magazine. Her knitwear designs and new fashion techniques led her t ...

Paris, Stella McCartney,

The Children's Place The Children’s Place is a retailer of clothing for children. It sells its products primarily under its proprietary brands The Children’s Place, Gymboree, Sugar & Jade, PJ Place and Crazy 8. The company has about 525 stores in the U.S., Canada ...

, U.S Polo Kids, and Whimsy Beauty. These associations introduce young participants to the inspiring world of international fashion and luxury apparel, creating a bridge between the brands and the ever-exciting fashion industry.

Showcase Gallery

File:Junior's Fashion Week - Biba Showcase.jpg, Girls showcasing Biba Girls at JFW File:Junior's Fashion Week - USPA Boys Showcase.jpg, A Junior Model Showcasing US Polo Assn at Junior's Fashion Week

References

{{reflist Fashion weeks in India 2017 establishments in India

History

The Selection Process at JFW

Associated Brands

Showcase Gallery

See also

References