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Joško Svaguša (born 11 January 1972) is a Croatian entrepreneur, former politician and former president of the Croatian football club
Hajduk Split Hrvatski Nogometni klub Hajduk Split, commonly referred to as Hajduk Split (), is a Croatian professional football club based in Split, that competes in the Croatian First League, the top tier in Croatian football. Since 1979, the club's home ...
. Svaguša graduated from the high school of tourism in Split. During the early 1990s, he went to Germany and worked in the
Port of Hamburg The Port of Hamburg (, ) is a seaport on the river Elbe in Hamburg, Germany, from its mouth on the North Sea. Known as Germany's "Gateway to the World" (), it is the country's largest seaport by volume. In terms of TEU throughput, Hambur ...
for three years. He returned to Split in 1994 and opened a bakery with his father Mirko. The bakery was called ''Svaguša'' and after some years it became a major bakery company with stores all around Dalmatia. In 2003 Joško Svaguša bought ''Bobis'', a major company that specialises in sweets. Svaguša started attracting public fame in 2009 when he joined his friend
Željko Kerum Željko Kerum (born 25 September 1960) is a Croatian entrepreneur and politician who served as Mayor of Split from 2009 to 2013. He also owned the supermarket chain '' Kerum'' until it folded in 2012. He won the election in 2009 and became the ...
in an attempt to win the local elections in Split. Željko Kerum won the
elections An election is a formal group decision-making process whereby a population chooses an individual or multiple individuals to hold public office. Elections have been the usual mechanism by which modern representative democracy has operated ...
and became mayor of Split with Svaguša becoming an alderman in the Split city council. Svaguša gained the public spotlight in August 2009 when he became the president of Hajduk Split, the biggest sporting institution in Croatia. He was put there under the orders of Željko Kerum and in November 2009, Kerum created a supervisory board in Hajduk which was made up of only his closest friends. It sparked a revolt amongst Hajduk fans who demanded democracy and transparency in the club. Svaguša made his first move by buying Anas Sharbini and Ahmad Sharbini for a fee of 2.3 million euros which was the highest fee that Hajduk ever paid on the market for a player. He managed to get
Edoardo Reja Edoardo Reja (born 10 October 1945) is an Italian professional football manager and former player who was most recently the manager of Slovenian club Gorica. After a career as a midfielder spent mostly with SPAL and Palermo, he began working a ...
as manager which was seen as an extraordinary accomplishment. In February 2010, Reja left Hajduk and Svaguša got
Stanko Poklepović Stanko "Špaco" Poklepović (19 April 1938 – 24 December 2018) was a Croatian professional Association football, football Football player, player and Manager (association football), manager. Poklepović managed a number of teams over 46 years, ...
as manager. Poklepović won the 2009–10 Croatian Cup which was Hajduk's first trophy in five years. Svaguša gained controversy when it was reported that he gave himself almost 100,000 euros of the club's money as a bonus for winning the cup. In August 2010, Hajduk managed to qualify for the
2010–11 UEFA Europa League The 2010–11 UEFA Europa League was the second season of the UEFA Europa League, Europe's secondary club football tournament organised by UEFA, and the 40th edition overall including its predecessor, the UEFA Cup. It began on 1 July 2010, with ...
. It was regarded as Hajduk's greatest European achievement in the last fifteen years. In October 2010, Poklepović was sacked for underperforming in the league and dropping out of the cup. Mayor Željko Kerum demanded that Goran Vučević be the new manager. Svaguša appointed Vučević but was not satisfied. Hajduk dropped out of the Europa League with five defeats and one win that season. In December 2010, Svaguša resigned as president. While president of Hajduk Split, Svaguša faced a revolt from the Hajduk fans. In October 2009, the fans boycotted the derby against
Dinamo Zagreb Građanski nogometni klub Dinamo Zagreb (), commonly referred to as simply Dinamo Zagreb (), is a Croatian professional football club based in Zagreb. Dinamo play their home matches at Stadion Maksimir. They are the most successful club in Cr ...
which was the first ever event of that kind at Hajduk. Svaguša was perceived as a person who did not understand the job at Hajduk and at times faced criminal accusations. In 2015, he was under investigation for damaging the club with changing the players contracts during his presidency.http://www.index.hr/mobile/clanak.aspx?category=sport&id=831418/ In 2012, Joško Svaguša closed the ''Svaguša'' company and transferred all assets to ''Bobis''. His company faced a major financial loss and in 2015, businessman Tomislav Mamić bought 50% of ''Bobis'' shares for 3 million euros. Joško Svaguša still remains the company director.


References

{{DEFAULTSORT:Svagusa, Josko 1972 births Living people Politicians from Split, Croatia Businesspeople from Split, Croatia Croatian sports executives and administrators