João Clemente Jorge Trinta, better known as Joãosinho Trinta (23 November 1933 – 17 December 2011), was a Brazilian director of parades for

Samba Schools A samba school () is a dancing, marching, and drumming (Samba Enredo) club. They practice and often perform in a huge square- compounds ("quadras de samba") and are devoted to practicing and exhibiting samba, an Afro-Brazilian dance and drumming ...

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

during

Carnival Carnival (known as Shrovetide in certain localities) is a festive season that occurs at the close of the Christian pre-Lenten period, consisting of Quinquagesima or Shrove Sunday, Shrove Monday, and Shrove Tuesday or Mardi Gras. Carnival typi ...

(carnavalesco). Trinta is credited in changing the aesthetics of the main carnival Parade in Rio during the 1980s. Trinta introduced a new standard for the costumes and enlarged the scenery, creating new dimensions of visual impact. The local press gave him large space in the media as a public person in Brazil, after his reply to critics: "Only intellectuals like poverty, the poor people like luxury." Trinta's style was copied by competing Schools of

Samba Samba () is a broad term for many of the rhythms that compose the better known Brazilian music genres that originated in the Afro-Brazilians, Afro Brazilian communities of Bahia in the late 19th century and early 20th century, It is a name or ...

. In 1989 he caused another media impact through the parade, when he called attention to the operatic elements of Carnival and brought to the Avenue Marques de Sapucai a parade that was void of any shining costumes and used an aesthetic of trash to print a dark image into the history of the event. The parade of Samba School Beija Flor that year marks a historic shift in the evolution of the genre. The most publicized image of the parade was the Black Christ, a tourist landmark in Rio that would have been represented as a gigantic beggar, but due to a prohibition articulated by the

Catholic church The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...

ended up parading under a veil of black plastic, a dark shape that resonated with the social debate happening in the country at the time. Joãosinho Trinta died in 2011 and was buried in his native state of

Maranhão Maranhão () is a States of Brazil, state in Brazil. Located in the country's Northeast Region, Brazil, Northeast Region, it has a population of about 7 million and an area of and it is divided into 217 municipalities. Clockwise from north, it ...

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1933 births 2011 deaths Rio Carnival People from São Luís, Maranhão Brazilian people of Lebanese descent Brazilian film directors {{Brazil-bio-stub