José María Cruz Novillo ( Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer. Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid.. He designed many logos. Among them, that of the newspaper El Mundo, the version of the fist and rose used by the PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor,

Repsol Repsol S.A.
El Nuevo Herald, 2012-05-31Originally an init ...

, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the

coat of arms A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the last two being outer garments), originating in Europe. The coat of arms on an escutcheon f ...

and the

flag A flag is a piece of textile, fabric (most often rectangular) with distinctive colours and design. It is used as a symbol, a signalling device, or for decoration. The term ''flag'' is also used to refer to the graphic design employed, and fla ...

of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the

Government of Spain The government of Spain () is the central government which leads the executive branch and the General State Administration of the Kingdom of Spain. The Government consists of the Prime Minister and the Ministers; the prime minister has the ...

He also designed film posters for Barrio, Los lunes al Sol, El Sur, El Espíritu de la Colmena, Pascual Duarte, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B., La escopeta nacional, Familia and others, mostly those produced by

Elías Querejeta Elías Querejeta Gárate (27 October 1934 – 9 June 2013), also known as Elías Querejeta () and known in the Spanish film industry as "The Producer", was a Spanish screenwriter and film producer. He is the father of Gracia Querejeta. Biograp ...

. He chaired the Spanish Association of Design Professionals (''Asociación Española de Profesionales del Diseño'', AEPD). He is also an honor fellow of the Madrid association di_mad. As a sculptor, he has participated in the São Paulo Art Biennial, World Fair of New York and art fairs such as FIAC (art), Basel Art,

Art Cologne Art Cologne is an art exhibition, art fair held annually in Cologne, Germany and was established in 1967 as ''Kölner Kunstmarkt''. It is regarded as the world's oldest art fair of its kind. The fair runs for six days and brings together galleries ...

and since 1985 in most editions of ARCO. Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept many of his works combine a variable number of monochrome, sound, photographic or tri-dimensional elements. In 2008 he finished the ''"Diafragma Decafónico de Dígitos"'' ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to produce

synesthesia Synesthesia (American English) or synaesthesia (British English) is a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway. People with sy ...

. In ARCO'10 he presented ''"Diafragma dodecafónico 8.916.100.448.256, opus 14"'', a "chronochromophonic" work that can be played for 3,392,732 years. En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect). In November 2006 he joined the Academia de Bellas Artes de San Fernando.

PSOE fist and rose logo

In 1977, Cruz Novillo designed the new logo of the Spanish Socialist Workers' Party (PSOE), a redesign of the emblem created by Marc Bonnet for the French Socialist Party in 1969, and shared by a number of parties around the world as well as by the

Socialist International The Socialist International (SI) is a political international or worldwide organisation of political parties which seek to establish democratic socialism, consisting mostly of Social democracy, social democratic political parties and Labour mov ...

. His work was inspired by an earlier redesign by the Dutch Labour Party (PvdA). Cruz Novillo’s version was later picked up, without PSOE authorization, by the Socialist Party of Albania. The PSOE stated that it owned copyright on the Spanish version, although it was not clear if designer Cruz Novillo also maintained rights over it.

Gallery

Logos

File:Cope - 2.png, COPE File:Madrid - Tren automotor TAF 9522 - 130120 115849.jpg, The Renfe trains displayed this logo from 1972 until 1989. File:Logo PSOE, 1976-2001.svg, The fist and rose logo of the PSOE, in the version used between 1977 and 1998. File:Banco popular esp logo.svg, This logo for the Banco Popular is no longer in use. File:Repsol-YPF-1.jpg, A Repsol logo like in this gas station could be found along the Spanish roads. File:Logo Diario 16.svg, Diario 16 used this masthead from 1976 to 1984. File:Bilbao-Mailbox-Correos.jpg, A letterbox in 2018 with the 1977 Correos logo. File:Logotipo genérico de Antena 3 Radio y Televisión en 1982.png, Antena 3 used this logo starting from 1982. File:Red Eléctrica de España (logo).svg, Red Eléctrica de España, 1987. File:TVE logo 1982.png, TVE used this logo from 1982 until 1990. File:Madrid (autonomous community) coa.svg, Coat of arms of the Community of Madrid, 1984. File:Flag of the Community of Madrid.svg, Flag of the Community of Madrid, 1984. File:Logotipo del Cuerpo Nacional de Policía de España.svg, Cuerpo Nacional de Policía, 1986. File:Logo UFV.jpg,

Universidad Francisco de Vitoria Francisco de Vitoria University () is a private university located in Pozuelo de Alarcón, in the Community of Madrid, Spain. It is a Roman Catholic Church, Roman Catholic institution run by the Legion of Christ. It is named after Francisco de ...

, 2012.

Bank notes

File:Billete de doscientas pesetas de 1980.jpg, 200 pesetas, 1978 File:Billete de quinientas pesetas de 1979.jpg, 500 pesetas, 1978. File:Billete de mil pesetas de 1979.jpg, 1000 pesetas, 1978. File:Billete de dos mil pesetas de 1980.jpg, 2000 pesetas, 1980. File:5000pelas.JPG, 5000 pesetas, 1979. File:10000pelas.JPG, 10 000 pesetas, 1985.

Prizes

* Premio Nacional de Diseño (1997) * LAUS Prize (1978) * AEPD Prize (1993, 1995, 1996 y 2001) * Premio Nacional de Pintura CCM (2002) * FAD Medal (2006) * Prize of the Society of News Design to the best designed masthead for his work for the newspaper El Economista (2006) * Premio Castilla-La Mancha de Diseño (2008) * Medalla de Oro al Mérito en las Bellas Artes (2012) * Premio Gráffica (2017)

References

External links

Web oficial

Diafragma dodecafónico Opus 14

Conferencia en el Blanc Festival 2013

Conferencia en el MAD by Domestika 2014

Entrevista en el programa "Capitulares" de TVE

Discurso de ingreso en la Real Academia de Bellas Artes de San Fernando, 24 mayo 2009
* {{DEFAULTSORT:Cruz Novillo, Jose Maria Spanish graphic designers 21st-century Spanish painters 20th-century Spanish painters 20th-century Spanish sculptors 20th-century Spanish male artists Spanish male sculptors Sculptors from Castilla–La Mancha 1936 births Living people 21st-century Spanish male artists