José Filipe Torres (born 13 April 1976) is a Portuguese

entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...

spokesperson A spokesperson, spokesman, or spokeswoman is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...

, one of to 3 international experts on country branding and

nation branding Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as "the application of ...

consultant.

Biography

Studied in Parson,

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and Central St Martins,

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. He is the CEO and Founder of Bloom Consulting, a company he set up in 2003. He was quoted by ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment". In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking and has been published all around the world including CNN.

References

External links

Bloom Consulting

Country Branding Blog
{{DEFAULTSORT:Torres, Jose Filipe Living people Portuguese businesspeople 1976 births Place of birth missing (living people)