Jorge "Fish" Rodríguez is a

Latin Grammy Award The Latin Grammy Awards (stylized as Latin GRAMMYs) are awards presented by the Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from any ...

-winner

music video director A music video director is the head, overseer or facilitator of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or ...

. Rodríguez was awarded the Best Short Form Music Video at the Latin Grammy Awards of 2006 for "

Atrévete-te-te "Atrévete-te-te" () is a Grammy Awards, Grammy-nominated song by Puerto Rico, Puerto Rican urban contemporary, urban duo Calle 13 (band), Calle 13 from their eponymous debut album ''Calle 13 (album), Calle 13'', released in February 2006, by Whi ...

", co-directed by

Gabriel Coss Gabriel Coss is a Latin Grammy Award and a Regional Emmy Award-winner music video director. Coss also has credits for directing the documentaries ''Aljuriya'' (2004), ''Sonó, Sonó, Tité Curet!!!'' (2011) and ''Armonía'' (Doctv Latinoamérica 2 ...

and performed by Calle 13. Rodríguez challenged the types of images seen in mainstream hip-hop videos with "Atrévete-te-te", with René Pérez (Residente), the band's lead singer, not wearing massive gold chains or drinking bottles of champagne, and questioning the current lifestyle of Puerto Ricans who try to emulate the American lifestyle. Rodríguez relied on tutorials to learn film techniques, and studied sculpture and specialized in image and design. Rodríguez became involved in film after a trip to Argentina, while drinking at a bar discussing politics and Latin American history with locals. Through that conversation he became aware of South America’s "

Dirty War The Dirty War () is the name used by the military junta or National Reorganization Process, civic-military dictatorship of Argentina () for its period of state terrorism in Argentina from 1974 to 1983. During this campaign, military and secu ...

" during which thousands of students, intellectuals, and professionals were targeted by the Argentine government, and became interested in creating a documentary about the

Plaza de Mayo The Plaza de Mayo (, ; ) is a city square and the main foundational site of Buenos Aires, Argentina. It was formed in 1884 after the demolition of the Recova building, unifying the city's Plaza Mayor and Plaza de Armas, by that time known as ''Pl ...

massacre. Rodríguez also has credits for his work in the

art direction Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to super ...

department of the films '' The Losers'', in 2010, and ''

Fast Five ''Fast Five'' (also known as ''Fast & Furious 5'') is a 2011 action film directed by Justin Lin and written by Chris Morgan (filmmaker), Chris Morgan. It is the sequel to ''Fast & Furious (2009 film), Fast & Furious'' (2009) and the fif ...

'' and '' The Rum Diary'' in 2011; and the TV Series '' Off the Map'' and ''

Eastbound & Down ''Eastbound & Down'' is an American sports comedy television series that was broadcast on HBO, and created by Ben Best, Jody Hill and Danny McBride. It stars McBride as Kenny Powers, a former professional baseball pitcher who, after a career ...

''. In 2010, a documentary co-directed by Richard Santiago and Rodríguez about Puerto Rico boxers was shown at the Institute for Puerto Rican Arts and Culture, "these boxers are like Tibetan monks... no drinking, no sex, etc. to prepare for fighting." said Santiago about the documentary. Rodríguez also directed the music video for " Pasarela" by Puerto Rican rapper Dalmata. Rodríguez chronicled in 2011 a trip to

Bhutan Bhutan, officially the Kingdom of Bhutan, is a landlocked country in South Asia, in the Eastern Himalayas between China to the north and northwest and India to the south and southeast. With a population of over 727,145 and a territory of , ...

, one of the most inaccessible countries of the world, for the magazine El Punto Es. Rodríguez did the art direction for the short film ''La Vida Sexual de los Camarones'' (''The Sexual Life of Shrimp'').

References

{{DEFAULTSORT:Rodriguez, Jorge Living people Music video directors Latin Grammy Award winners Year of birth missing (living people) Place of birth missing (living people)