John Peter Bain (8 July 1984 – 24 May 2018), better known as TotalBiscuit ( , TB; sometimes The Cynical Brit or TotalHalibut), was a British
video gaming
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syst ...
commentator and
game critic
Art criticism is the discussion or evaluation of visual art. Art critics usually criticize art in the context of aesthetics or the theory of beauty. A goal of art criticism is the pursuit of a rational basis for art appreciation but it is quest ...
on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. He was known for his role in professional
shoutcasting and
esports
Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
, and also known for his gaming commentary audio work on WCradio.com. According to ''
Eurogamer
''Eurogamer'' is a British video game journalism website launched in 1999 alongside parent company Gamer Network.
In 2008, it started in the formerly eponymous trade fair EGX (Eurogamer Expo until 2013) organised by its parent company. Fr ...
'', he gained a large following due to his video commentary on newly developed
indie game
An indie video game or indie game (short for independent video game) is a video game created by individuals or smaller development teams without the financial and technical support of a large game publisher, in contrast to most "AAA" (triple-A ...
s and analysis of gaming news. Bain voiced strong support for
consumer protection
Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
in the video gaming industry. In October 2015, Bain announced that he had
terminal cancer
Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
that had spread to his liver. He continued to critique games after the diagnosis, announcing his retirement only a few weeks before his death in May 2018.
Biography
Bain studied law at
De Montfort University
De Montfort University Leicester (DMU) is a public university in the city of Leicester, England. It was established in accordance with the Further and Higher Education Act 1992, Further and Higher Education Act in 1992 as a degree awarding body ...
. While there, he hosted an
extreme metal
Extreme metal is a loosely defined umbrella term for a number of related heavy metal music subgenres that have developed since the early 1980s. It has been defined as a "cluster of metal subgenres characterized by sonic, verbal, and visual tran ...
music show on
Demon FM
Demon FM is a student radio station based at De Montfort University in Leicester, England. The station broadcasts online during term time. It was established in 1995 by the Communications Officer of the time, Rob Martin. The first licensed broa ...
. He was diagnosed with
dyspraxia
Developmental coordination disorder (DCD), also known as developmental motor coordination disorder, developmental dyspraxia, or simply dyspraxia (from Ancient Greek ''praxis'' 'activity'), is a neurodevelopmental disorder characterized by impair ...
.
From 2005 to 2010, Bain ran World of Warcraft Radio, a popular ''
World of Warcraft
''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
'' fan radio station that received special acknowledgment and recognition from
Blizzard Entertainment
Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
, the developers and publishing team of ''World of Warcraft''. Bain was invited to the annual
BlizzCon
BlizzCon is an annual gaming convention held by Blizzard Entertainment to promote its major franchises including '' Warcraft'', '' StarCraft'', '' Diablo'', ''Hearthstone'', ''Heroes of the Storm,'' and '' Overwatch''.
The first BlizzCon was h ...
event in 2005 to provide coverage of the event, where he met Genna Bain, his future wife and fellow YouTube personality.
After Bain's tenure at World of Warcraft Radio, Bain began Cynicalbrit.com, where he posted more generalised gaming content.
In 2010 during the height of the
Great Recession
The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009. , Bain was laid off at his job at a financial advisory company. Bain's unemployment coincided with the beta release of ''
World of Warcraft: Cataclysm'', and he started producing videos of himself talking over gameplay on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, hoping to earn money through the website's
ad-revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of a business.
Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue ...
system. In the following weeks, the popularity of Bain's videos skyrocketed. A ''
StarCraft 2
''StarCraft II'' is a real-time strategy video game created by Blizzard Entertainment, first released in 2010. A sequel to the successful ''StarCraft'', released in 1998, it is set in a militaristic far future. The narrative centers on a galactic ...
'' commentator named
HuskyStarcraft approached Bain and invited him to The Game Station, a network of gaming channels on YouTube (now Polaris, a subnetwork of
Maker Studios
Maker(s) or The Maker(s) may refer to:
Film and television
* ''The Maker'' (film), a 1997 American drama film
* Maker Studios, now part of Disney Digital Network, an American multi-channel TV network
*''Makers'', a 2014 British documentary seri ...
).
Cancer diagnosis and death
In late April 2014, Bain announced he had a precancerous mass in his colon, the first indications of
bowel cancer
Colorectal cancer (CRC), also known as bowel cancer, colon cancer, or rectal cancer, is the development of cancer from the colon or rectum (parts of the large intestine). Signs and symptoms may include blood in the stool, a change in bowel ...
, a condition with which two of his grandparents had also been diagnosed.
Within the month, Bain revealed that he had "full blown cancer" and was beginning
chemotherapy
Chemotherapy (often abbreviated chemo, sometimes CTX and CTx) is the type of cancer treatment that uses one or more anti-cancer drugs (list of chemotherapeutic agents, chemotherapeutic agents or alkylating agents) in a standard chemotherapy re ...
treatments.
Bain reported in April 2015 that a
CT scan
A computed tomography scan (CT scan), formerly called computed axial tomography scan (CAT scan), is a medical imaging technique used to obtain detailed internal images of the body. The personnel that perform CT scans are called radiographers or ...
showed a complete
remission of the cancer. However, by October 2015, a newer CT scan showed that while the bowel cancer had been eliminated, the cancer had
metastasised
Metastasis is a pathogenic agent's spreading from an initial or primary site to a different or secondary site within the host's body; the term is typically used when referring to metastasis by a cancerous tumor. The newly pathological sites, ...
to his liver and was determined inoperable, with his doctors giving him a two-to-three-year life expectancy. Bain announced the disbanding of his eSports team Axiom upon this news. By January 2016, Bain had also decided to distance himself from social media, while still focusing on making his game critique videos.
On 23 September 2016, he reported that his cancer had mutated, and a targeted treatment had shrunk his liver tumor by over 50%, from to .
In October 2017, Bain appeared on the
H3 Podcast
The ''H3 Podcast'' is a live commentary podcast hosted by Ethan Klein. The show airs on YouTube and started in 2016.
The ''H3 Podcast'' is among the most listened-to podcasts in the United States. According to the 2023 U.S. Podcast Report by T ...
, during which he discussed at length the current state of his cancer. He described his condition as "stable" (meaning the cancer was still present, but not spreading), and that it was
stage IV cancer. On 22 November, Bain tweeted that his chemotherapy had stopped working, but that there were other types he could try. He also noted that the cancer had not spread, but that its growth had started again.
In mid-April 2018, Bain was hospitalised for extreme back pain, from which the doctors discovered that the cancer was growing, applying pressure on his spine. While he underwent a clinical trial to combat the spread, the doctors found that the cancer had become too resistant to medication and conventional chemotherapy would be ineffective; he was also informed that his liver was failing. The doctors transferred him to
palliative care
Palliative care (from Latin root "to cloak") is an interdisciplinary medical care-giving approach aimed at optimizing quality of life and mitigating or reducing suffering among people with serious, complex, and often terminal illnesses. Man ...
with the option to resume clinical treatment if a trial compatible with his failing liver became available. Because of this, knowing he did not have long left to live, Bain announced he was fully retiring from game criticism, believing he was no longer capable of performing his work at a level that would satisfy himself and his fans. He planned to continue his Co-Optional podcast with his wife Genna, with plans for her to take over the podcast in the event of his death.
On 24 May 2018, Bain's wife Genna announced through both her own and her husband's Twitter accounts that Bain had fallen into a
hepatic coma and died.
Legacy
Multiple video game companies have released media with references and memorials to Bain. On 7 June 2018,
Old School RuneScape
''Old School RuneScape'' is a massively multiplayer online role-playing game (MMORPG), developed and published by Jagex. The game was released on 16 February 2013. When ''Old School RuneScape'' launched, it began as an August 2007 version of th ...
developers
Jagex
Jagex Limited is a British video game developer and publisher based at the Cambridge Science Park in Cambridge, England. It is best known for ''RuneScape'' and ''Old School RuneScape'', both free-to-play massively multiplayer online role-play ...
added a grave to the game world decorated with a
top hat
A top hat (also called a high hat, or, informally, a topper) is a tall, flat-crowned hat traditionally associated with formal wear in Western dress codes, meaning white tie, morning dress, or frock coat. Traditionally made of black silk or ...
, with the message "''He was always there to ask and answer one simple question''". Shortly after, on 9 September 2018,
Blizzard Entertainment
Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
created a commemorative bundle in honor of Bain, with all sales profits going directly to Genna and their son, Orion. Two years after his death, the video game ''
Doom Eternal
''Doom Eternal'' is a 2020 first-person shooter game developed by id Software and published by Bethesda Softworks. The sequel to '' Doom'' (2016), and the seventh game in the ''Doom'' series, it was released for PlayStation 4, Stadia, Wind ...
'' features an
easter egg
Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian holiday of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are commonly used during the season of Eastertide (Easter season). The ...
of a top hat and a plaque reading "Slay Cancer", referencing Bain.
Bain was posthumously inducted into the
ESL Esports Hall of Fame, and is the first non-competitive player to receive the honor.
''
Warhammer 40,000: Space Marine 2'' was dedicated to Bain in memoriam. Bain previously featured its predecessor, ''
Warhammer 40,000: Space Marine'', in his ''WTF is...?'' series, to much enjoyment.
Origin of online nicknames
Bain stated that the name TotalBiscuit was a quote taken from the
Terry Pratchett
Sir Terence David John Pratchett (28 April 1948 – 12 March 2015) was an English author, humorist, and Satire, satirist, best known for the ''Discworld'' series of 41 comic fantasy novels published between 1983 and 2015, and for the Apocalyp ...
novel ''
Carpe Jugulum
''Carpe Jugulum'' (; Latatian for "go for the throat", cf. ''Carpe diem'') is a comic fantasy novel by English writer Terry Pratchett, the twenty-third in the ''Discworld'' series. It was first published in 1998.
In ''Carpe Jugulum'', Terry Pr ...
'': "Besides, thought Agnes, I know for a fact there's people out there called Syphilidae Wilson and Yodel Lightley and Total Biscuit."
The moniker Cynical Brit came from the original introduction to his Blue Plz! radio broadcast: "Ladies and gentlemen, do not be alarmed, a Cynical Brit has been allowed on the air with a microphone. You will listen or the kitten we have hostage will be forced to fight a giant badger. Ladies and gentlemen, this is Blue Plz! Enjoy."
TotalHalibut was Bain's online name in ''
PlanetSide'': "I started off in the Halibuts which was our old guild from PlanetSide...that's where TotalHalibut comes from. Everyone who used to play in the Halibuts, Halibuts used to be a guild in PlanetSide that anyone could join, and, you basically, you made an alt to play in it and you had to have the word halibut in your name to play."
Internet popularity
The main source of Bain's publicity was his primary YouTube channel, where he posted what he described as "variety gaming content" as part of the YouTube gaming network Polaris. His most popular videos belonged to his "WTF is...?" series, a series of first impressions on video games.
He was described by Will Porter of ''
Eurogamer
''Eurogamer'' is a British video game journalism website launched in 1999 alongside parent company Gamer Network.
In 2008, it started in the formerly eponymous trade fair EGX (Eurogamer Expo until 2013) organised by its parent company. Fr ...
'' as a "champion of indie gaming" and YouTube's foremost "love him or hate him" personality.
The same critic suggested Bain's online popularity was due to his voice having a "tone of authority",
while Bain himself believed that his candour and personality were key to his success.
Prior to his death in May 2018, Bain had over 2.2 million subscribers to his YouTube channel.
TotalBiscuit was the top
Steam
Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
curator for several years, with over 800,000 followers at the time of his death. Because of his popularity,
Valve
A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or Slurry, slurries) by opening, closing, or partially obstructing various passageways. Valves are technically Pip ...
, which manages Steam, invited Bain and another gaming critic,
James Stephanie Sterling
James Stephanie Sterling, also known as Commander Sterling and formerly known as Jim Sterling, is a British freelance video game journalist, critic, pundit, YouTuber, and professional wrestler. Before becoming independent in September 2014, s ...
, to their headquarters to help discuss how to improve the Steam's storefront and discovery tools in 2017.
Apart from his "WTF is...?" series, Bain hosted the "Content Patch" programme (started from 30 October 2012, ended 15 July 2016) in which he addressed gaming news and comments. Bain also hosted The Game Station Podcast and was a host of the Co-Optional Podcast, where he discussed games and gaming news with YouTube personalities
Jesse Cox and Brooke "Dodger" Thorne along with a guest. It was live-streamed every Tuesday on his
Twitch
Twitch may refer to:
Biology
* Muscle contraction
** Convulsion, rapid and repeated muscle contraction and relaxation
** Fasciculation, a small, local, involuntary muscle contraction
** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
channel.
In 2016,
Twitch
Twitch may refer to:
Biology
* Muscle contraction
** Convulsion, rapid and repeated muscle contraction and relaxation
** Fasciculation, a small, local, involuntary muscle contraction
** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
added a LUL emoji, sketched from a photo of Bain laughing, which has since become one of the most popular emojis on Twitch. In the 2022
r/place
r/place was a recurring collaborative project and social experiment hosted on the content aggregator site Reddit. Originally launched on April Fools' Day 2017, it has since been repeated again on April Fools' Day 2022 and on July 20, 2023.
...
social experiment project hosted on
Reddit
Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
, a recreation of the LUL emoji was constructed in the middle of the canvas as a memorial for Bain.
Consumer advocacy

In October 2013, Wild Games Studio made a copyright claim against Bain's negative "WTF Is... ?" critique of their game ''
Day One: Garry's Incident'', which resulted in the video being taken down, despite having issued Bain with a review copy for the game, and use of copyrighted material for criticism being allowed under
fair use
Fair use is a Legal doctrine, doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to bal ...
. Bain's follow-up video responding to the takedown attracted press attention and leveled further criticism against Wild Games Studio, which resulted in the studio retracting its request.
In July 2014, an online debate about the ethics of YouTube gaming channels was sparked as a result of a survey revealing that some YouTube vloggers received monetary compensation from game developers or publishers in return for recording videos of their games. In response to this discussion, Bain announced on Twitter that he would "be clearly disclosing promotional videos in a splash screen at the start of the video". Disclaimers had previously appeared in the description fields of his videos, but Bain felt this was no longer good enough because YouTube videos that are embedded or that are displayed with certain apps omit that information.
Alongside his own Steam Curators channel, Bain founded the "Framerate Police" Curator group, intended to review games which reportedly had been locked to a 30 frames-per-second
frame rate
Frame rate, most commonly expressed in frame/s, or FPS, is typically the frequency (rate) at which consecutive images (Film frame, frames) are captured or displayed. This definition applies to film and video cameras, computer animation, and moti ...
and determine if a higher frame rate was possible, as higher frame rate games typically look better and may be more responsive to player input. Bain said of the group's purpose "One of the biggest frustrations for people like that is when a game prevents them from getting the performance their hardware is capable of due to arbitrary limitations within the software itself and one of the most obvious and jarring that has such a big impact on how a game plays, is a 30 frames per second (or lower) lock."
In October 2014, whereas traditional video game review outlets were unable to obtain early access to the video game ''
Middle-earth: Shadow of Mordor'', Bain revealed that YouTube vloggers had been offered early access to the game in exchange for agreeing to a restrictive contract which required them to be positive about it.
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
rules require paid promotional deals on YouTube to be disclosed.
Bain became involved in the
Gamergate harassment campaign
Gamergate or GamerGate (GG) was a loosely organized misogynistic online harassment campaign motivated by a right-wing backlash against feminism, diversity, and progressivism in video game culture. It was conducted using the hashtag "#Gamer ...
after discovering that a YouTube vlogger had received a DMCA notice for a video in which
Zoë Quinn was discussed, arguing that removing the video would cause another instance of the
Streisand effect
The Streisand effect is an unintended consequences, unintended consequence of attempts to hide, remove, or Censorship, censor information, where the effort instead increases public awareness of the information.
The term was coined in 2005 by ...
.
Bain subsequently discussed the ethical and professional concerns relevant to the video games press, and stated that he believed that many of the ethical concerns raised during the controversy were valid or deserved to be addressed.
He stated that the harassment associated with Gamergate was the result of lone actors who wanted to provoke conflict among the people involved in the controversy.
Bain interviewed Stephen Totilo of ''
Kotaku
''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier.
History ...
'' about the Gamergate controversy in general, and specifically about Gamergate supporters' concerns with regard to Kotaku's ethics and professionalism.
[
On 3 April 2017, ]Gearbox Publishing
Gearbox Software, L.L.C is an American video game development company based in Frisco, Texas. It was established as a limited liability company in February 1999 by five developers formerly of Rebel Boat Rocker. Randy Pitchford, one of the found ...
announced a partnership with G2A for exclusive collector's editions of '' Bulletstorm: Full Clip Edition'', to be created and sold by G2A. Bain was critical of this move, citing G2A's negative press coverage as well as accusations made against the company, and threatened to withhold covering ''Bulletstorm'', or any other Gearbox game, unless Gearbox cancelled the deal. On 6 April 2017, one day before ''Bulletstorm: Full Clip Edition'' was due for release, Gearbox published a list of ultimatums made together with Bain for G2A to accept, or else it would back out of the deal. The ultimatums focused on G2A's Shield service, an open API for game developers, and G2A's payment system. The following day, Gearbox Publishing publicly announced that it was ending its cooperation with G2A, due to a lack of response from the company concerning the ultimatums. G2A responded to the assertions on 10 April 2017 stating, "All of the requests made of G2A.COM in the ultimatum have in fact long been part of our marketplace", and ascribed the problems to the unfamiliarities that Bain and Gearbox have in regard to how G2A operates its marketplace.
Sponsorships
In February 2012, Bain announced that he would be sponsoring Team Dignitas player BlinG: "The ''StarCraft'' community has given a lot to me and in turn I've had the opportunity to give back with SHOUTcraft Invitational. Now it is time to take it one step further and directly support a UK talent that I believe has the potential to be one of the best foreigners in the world."
Team Axiom
In August 2012, Bain offered to sponsor CranK, formerly a member of team SlayerS, to compete in the MLG Pro Circuit 2012-Summer Championship.
On 26 September 2012, Bain and his wife Genna announced the creation of Team Axiom, with Bain and HuskyStarCraft as the team's sponsors and CranK, renamed to AxCrank at the time, as their first player. The group joined with Team Acer to form the team Axiom-Acer to participate in the GOMTV Global StarCraft II Team League. The Axiom roster consisted of AxCrank, AxAlicia, AxHeart and AxRyung.
On 15 October 2015, Bain announced the dissolution of Team Axiom because of the return of his cancer and a lack of recent success for the team.
Awards
Bain was a runner-up in the Golden Joystick
The Golden Joystick Awards, also known as the People's Gaming Awards, is a video game award ceremony; it awards the best video games of the year, as voted for originally by the British general public, but is now a global event that can be voted ...
2012, in category ''Greatest YouTube Gamer''. He has been recognised on several prominent gaming sites including Technorati and Eurogamer. Bain won the 2012 Battle Royale organised by King of the Web and donated his winnings to the non-profit organisation Charity: Water. In 2014, he was an entrant in MCV's Brit List. TotalBiscuit has been nominated for a Shorty Award. On 5 December 2014, Bain received a Fan's Choice The Game Award in the category "Trending Gamer".
References
External links
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{{DEFAULTSORT:TotalBiscuit
1984 births
2018 deaths
Alumni of De Montfort University
English expatriates in the United States
English podcasters
Blizzard Entertainment people
English gaming YouTubers
Esports commentators
Esports team owners
Commentary YouTubers
StarCraft commentators
StarCraft players
English Twitch (service) streamers
Video game critics
Deaths from colorectal cancer in the United States
Deaths from cancer in North Carolina
People from Spennymoor
People with developmental coordination disorder
The Game Awards winners
YouTubers from County Durham