Jeevansathi.com is an Indian matrimonial portalHindu Business Line, Hyderabad, Aug. 8
Case Study by jeevasnathi owned by

Info Edge Info Edge (India) Limited is an Indian pure play internet company, based in Noida, Uttar Pradesh. It was founded by Sanjeev Bikhchandani in 1995. The company runs an online job portal Naukri.com, a matrimony website Jeevansathi.com, a real es ...

Etymology

" Jeevan" means "life" and "sathi" means "friend" or "partner"; hence, "Jeevansathi" means "life partner".

Overview

The website was bought in 2004 by

Ltd.Company History - Info Edge (India) Ltd.
Info Edge (India) Ltd The website has more than 61 Lakh (6.1 million) registered members as of March 31, 2014. The organisation has around 230 employees working in 54 offices in 37 cities spread across the country, headquartered in Noida, India. Jeevansathi also has 14 Matchpoint across India. It is listed in Bombay Stock Exchange.

History

October 1998,

Sanjeev Bikhchandani Sanjeev Bikhchandani is an Indian businessman, who is the founder and executive vice chairman of Info Edge which owns Naukri.com, a job portal, as well as the co-founder of Ashoka University. He was given the Padma Shri Award, the fourth High ...

, founder and executive vice chairman of Info Edge India, started the matrimonial website. The website was developed by Anil Lall, the head of Info Edge's technology department. The services were free in the initial years. Auditing services were done by the Amit and Rohit Tandon. The founder, Sanjeev explained the conditions of ICICI Ventures. During the conversation, it came out that auditors were interested in opening a dotcom company. The website was then sold to Amit and Rohit Tandon, with Sanjeev Bikhchandani keeping 35 percent stakes. The company under the ownership of Tandon brothers did well with getting traffic and revenues. * In 2004, Info Edge bought back Jeevansathi. * In 2008, Jeevansathi.com introduced a new feature which allowed prospects to chat with their prospective life partner on google talk with complete confidentiality. * In 2011, Jeevansathi became one of the preferred matrimonial websites in North India. * In 2012-13, The website had 5.6 million registered profiles. * In 2014, Jeevansathi launched its Android app. * In 2014, Jeevansathi participated the

Great Online Shopping Festival The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would g ...

Business model

Jeevansathi.com uses the customer to customer (C2C) business model. The website has free list, search, and express interest and accepts other expressions of interest. Users have to pay get contact details. There are also offline centers operational for matching services. Jeevansathi.com Match Point centers provides offline users with matchmaking services. The first center was launched in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

in 2008. Jeevansathi.com became profitable for the first time during the first quarter of 2016-17, earning ₹65

lakh A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2,2,3 convention of digit grouping, it is written as 1,00,000. For ex ...

before interest and taxes. Its revenue grew 34% year-on-year from ₹10.9

crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is e ...

to ₹14.6 crore in FY 2016-17.

Awards and recognition

In 2010, the website received a silver award at the Radio Advertising Awards category for its "In Sawalon se muhje bachhao" radio campaign, a contest to find the most bizarre matchmaking questions they'd come across. In 2016, its "Be Found" campaign won a bronze award in the "Services: Other" category of The Advertising Club's EFFIE awards.

References

External links

*{{Official website, http://www.jeevansathi.com/ Indian matrimonial websites