Jean-Marc Léger (born 1961) is an

economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...

and founding President of

Léger Leger or Léger may refer to: People * Léger (surname), a list of people with the surname Léger or Leger * Leodegar or Leger (615-679), Chalcedonian saint, martyr and Bishop of Autun * Leger Djime (born 1987), Chadian footballer * Leger Douz ...

. Léger founded this firm with his father Marcel Léger in 1986 under the name Léger & Léger. Under his leadership, the company made ten acquisitions in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

and the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. Today, Léger has more than 600 employees in offices across Canada (

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

Quebec City Quebec City is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Census Metropolitan Area (including surrounding communities) had a populati ...

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

Winnipeg Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...

and

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

) and in the

(

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

). Léger is a member of the Board of Directors of

Groupe TVA Groupe TVA Inc. is a Canadian communications company with operations in broadcasting, publishing and production. It was founded as Télé-Métropole Corporation in 1960, and owned CFTM-TV, Montreal's first privately-owned francophone station. It ...

, Groupe Sportscene (owner of La Cage - Brasserie sportive), Capsana, the ''Fondation de l'entrepreneurship'' and the CRIC (Canadian Research Insights Council). He was Chairman of the Board of the

Université du Québec à Montréal The (UQAM; ), is a French language, French-language public university, public research university based in Montreal, Quebec, Canada. It is the largest constituent element of the system. UQAM was founded on April 9, 1969, by the government o ...

from 1999 to 2003 and of the ''Publicité Club de Montréal'' from 2002 to 2003. He was also President of the Board of Trade of Metropolitan Montreal between 2013 and 2015 and of the Worldwide Independent Network of Market Research, which includes the largest independent marketing research firms. In 2020, he became appointed as one of the two Canadian representative for ESOMAR , the global community which represents data, research, insights and analytics professionals . Léger is the author of the best-selling book ''Cracking the Quebec Code'' and is recognized as an expert on consumer behaviour and millennials. He is a specialist of the American market and is frequently featured in the North American media. He appears regularly on television programs, particularly during Quebec and Canadian elections, as a public opinion specialist. He is also a columnist for the Journal de Montréal.

Published works

''Cracking the Quebec Code''
in collaboration with Jacques Nantel and Pierre Duhamel, Éditions de l'Homme, 2016, 237 pages

Published works

See also

Notes and references

External links