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Jagjaguwar is an American
independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small and medium-sized enterprise, small- to medium-sized enterprise, or SME. The labels ...
based in
Bloomington, Indiana Bloomington is a city in Monroe County, Indiana, United States, and its county seat. The population was 79,168 at the 2020 United States census, 2020 census. It is the List of municipalities in Indiana, seventh-most populous city in Indiana and ...
.


History

In 1996, in
Charlottesville, Virginia Charlottesville, colloquially known as C'ville, is an independent city (United States), independent city in Virginia, United States. It is the county seat, seat of government of Albemarle County, Virginia, Albemarle County, which surrounds the ...
,
University of Virginia The University of Virginia (UVA) is a Public university#United States, public research university in Charlottesville, Virginia, United States. It was founded in 1819 by Thomas Jefferson and contains his The Lawn, Academical Village, a World H ...
student Darius Van Arman, later Jagjaguwar's founder, was a music director at UVA's WTJU radio station, a clerk at the Plan 9 Records store, art director at Charlottesville's C-Ville Weekly, an overnight supervisor for an adult-care facility, and booking shows at The Tokyo Rose. During this time, Adam Busch (who also would put music out on Jagjaguwar as Manishevitz), was part of a band called The Curious Digit. The band needed a label, and Van Arman made The Curious Digit's ''Bombay Aloo'' the first release under his new Jagjaguwar label. The name "Jagjaguwar" was generated using a ''
Dungeons & Dragons ''Dungeons & Dragons'' (commonly abbreviated as ''D&D'' or ''DnD'') is a fantasy tabletop role-playing game (TTRPG) originally created and designed by Gary Gygax and Dave Arneson. The game was first published in 1974 by TSR (company)#Tactical ...
'' character name-generating computer program. Shortly thereafter, Richmond band Drunk learned about Jagjaguwar and Drunk member Rick Alverson reached out to Van Arman to see if there was room for one more band on the label. He booked them to play at Tokyo Rose and then signed them to the label on the spot. In 1999, Van Arman and Chris Swanson, who was part owner of the record label Secretly Canadian, became friends and soon partners. Fairly early on in those exchanges, Van Arman suggested a partnership in Jagjaguwar. Van Arman relocated to Bloomington in 1999, and Jagjaguwar and Secretly Canadian grew closer. Van Arman soon became a partner in Secretly Canadian; further, other Secretly Canadian partners, Ben Swanson and Jonathan Cargill, joined Van Arman and Chris Swanson in a Jagjaguwar partnership. In 2001, a demo from Austin, Texas-based folk band
Okkervil River Okkervil River is an American rock band led by singer-songwriter Will Sheff. Formed in Austin, Texas, in 1998, the band takes its name from a short story by Russian author Tatyana Tolstaya set on the river Okkervil in Saint Petersburg. They bega ...
was sent to Chris Swanson. With each Okkervil River release on Jagjaguwar—'' Don't Fall in Love with Everyone You See'' (2002), '' Down the River of Golden Dreams'' (2003), '' Sleep and Wake-Up Songs'' (2004) and '' Black Sheep Boy'' (2005), the band's profile grew. Much of ''Black Sheep Boy'' was written at Van Arman's house in Bloomington when Will Sheff stayed with him for some months. Alongside Okkervil River's releases, Jagjaguwar also released the debut album from
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
band Black Mountain. Following Black Mountain's debut, Jagjaguwar signed more artists to the label including
Wilderness Wilderness or wildlands (usually in the plurale tantum, plural) are Earth, Earth's natural environments that have not been significantly modified by human impact on the environment, human activity, or any urbanization, nonurbanized land not u ...
, The Besnard Lakes, and Sunset Rubdown. In 2007, Jagjaguwar signed
Eau Claire, Wisconsin Eau Claire ( ; lit. "clear water") is a city in Eau Claire County, Wisconsin, Eau Claire and Chippewa County, Wisconsin, Chippewa counties in the U.S. state of Wisconsin. It is the county seat, seat of Eau Claire County. It is the List of citie ...
project
Bon Iver Bon Iver ( ) is an American indie folk band founded in 2006 by singer-songwriter Justin Vernon in Eau Claire, Wisconsin. Vernon had originally formed Bon Iver as a solo project, but it eventually became a band consisting of Vernon (vocals, guit ...
(led by Justin Vernon), whose self-recorded album '' For Emma, Forever Ago'' (2008) had seen a grassroots groundswell based on just a handful of CD-R copies Vernon was selling at shows. The initial pressing of ''For Emma, Forever Ago'' sold out within the first few weeks. ''For Emma, Forever Ago'' received a sales certification of
Gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
in 2012, the same week Bon Iver's self-titled follow up album, ''
Bon Iver Bon Iver ( ) is an American indie folk band founded in 2006 by singer-songwriter Justin Vernon in Eau Claire, Wisconsin. Vernon had originally formed Bon Iver as a solo project, but it eventually became a band consisting of Vernon (vocals, guit ...
'', went gold. Sharon Van Etten released her Jagjaguwar debut, ''
Tramp A tramp is a long-term homeless person who travels from place to place as a vagrant, traditionally walking all year round. Etymology Tramp is derived from a Middle English verb meaning to "walk with heavy footsteps" (''cf.'' modern English '' ...
'', in 2012, and her second album, '' Are We There'', in 2014. Unknown Mortal Orchestra signed to Jagjaguwar to release their sophomore album '' II'' (2013). In spring 2015, they released another album, '' Multi-Love''. In 2007, Jagjaguwar's became part of the Secretly Group. In 2018, Jagjaguwar was listed at number 4 on ''Paste'' magazine's top 10 record labels of 2018.


Artists


References


External links

* {{Authority control American independent record labels Indie rock record labels Companies based in Bloomington, Indiana American companies established in 1996 1996 establishments in Virginia