JDE Peet's N.V. is an American-Dutch multinational coffee and tea company headquartered in

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

. The company owns over 50 beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of the American

Mondelez International Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...

with the

Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...

Douwe Egberts as Jacobs Douwe Egberts. In December 2019, Jacobs Douwe Egberts (JDE) merged with Peet's Coffee to form JDE Peet's. This merger was followed by an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

in 2020. The stock of JDE Peet's is listed on the

Euronext Amsterdam Euronext Amsterdam is a stock exchange based in Amsterdam, the Netherlands. Formerly known as the Amsterdam Stock Exchange (), it merged on 22 September 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext. The re ...

stock exchange.

History

Predecessors

Jacobs Douwe Egberts

Jacobs Douwe Egberts (JDE) originated from the Dutch company Douwe Egberts, with roots in a grocery store founded in 1753. In 1978, Douwe Egberts was acquired by the American company

Sara Lee Corporation The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. The Sara Lee name was used of a number of frozen and packaged foods, often known for the long-running slogan "Everybody doesn't like something, b ...

. In 2012, Sara Lee spun off its coffee and tea division into D.E Master Blenders 1753 NV to focus on its core consumer products business. In 2013, the German investment group JAB Holding acquired D.E Master Blenders for $9.8 billion. In 2014, the company merged with the coffee division of American conglomerate

, creating one of the largest coffee companies in the world.

Peet's Coffee

Peet's Coffee Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by Dutch multinational coffee and tea company JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to ...

was founded in 1966 by Dutch-born entrepreneur

Alfred Peet Alfred H. Peet (March 10, 1920 – August 29, 2007) was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. Peet is widely credited with starting the specialty coffee revolution in the US. Am ...

Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California *George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer to ...

, California. The company was acquired by JAB Holding in 2012 for $977.6 million. Over the years, Peet's had expanded through acquisitions, including Mighty Leaf Tea (2014), Stumptown Coffee (2015), and Intelligentsia Coffee (2015).

Formation (2015–2020)

In December 2019 Jacobs Douwe Egberts merged with

, both majority-owned by JAB Holding, to form JDE Peet's. On May 29, 2020, JDE Peet's raised $2.5 billion by taking the company public on the Euronext Amsterdam stock exchange in a deal that valued the company at $17.3 billion. In July 2021, JAB Holding named Giancarlo Moreira as Chairman of the Board JDE Peet's. The company opened new JDE Peet's locations in Florida, Texas, South Carolina, Utah, Nevada, Arkansas, Alabama and New Mexico, and also launched new JDE Peet's locations in international markets like United Arab Emirates, Saudi Arabia, Qatar, Israel, Jordan, South Korea and Japan. Moreira expanded JDE Peet's a long term deal with Major League Soccer club Inter Miami CF. JDE Peet's chose to continue doing business in Russia following the

Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...

in 2022. The company's CEO cited three reasons for staying in Russia: 1. Coffee and tea are essential products; 2. To protect local employees in the country; 3. The company's intellectual property would be seized if it left Russia. In October 2024, JAB Holding announced it would acquire Mondelez International's 17.6% stake in JDE Peet’s for €2.16 billion ($2.34 billion), increasing its ownership in the coffee company to approximately 68%.

Brands

Brands owned by the company include: * BrewGroup *

Café HAG Café HAG is a worldwide brand of Decaffeination, decaffeinated coffee currently owned by JDE Peet's. History Café HAG was founded in Bremen in 1906 as ''Kaffee-Handels-Aktiengesellschaft'' (Coffee Trading Limited). The company's founder wa ...

* Campos Coffee * Douwe Egberts (ground and instant coffee; also Douwe Egberts Coffee Systems and Coffee Care, a drinks supply) ** DE Karaván ** DE Omnia ** DE Paloma *

Friele Friele (''Kaffehuset Friele'') is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. It is part of JDE ...

(Norway) *

Gevalia Gevalia ( , , ) is a coffee brand originating from Gävle, Sweden. Founded in 1853, it has grown to become the largest Coffee roasting, coffee roastery in Scandinavia. The brand name "Gevalia" is derived from the Latin name for Gävle. A mains ...

(Sweden) *

Horniman's Tea Hornimans is a brand of tea currently owned by JDE Peet's. History The original tea trading and blending business 'Horniman's Tea Company' was founded in 1826 in Newport, Isle of Wight, by trader John Horniman. In 1852, he moved the company ...

Jacobs Jacobs may refer to: Businesses and organisations *Jacob's, a brand name for several lines of biscuits and crackers in Ireland and the UK * Jacobs (coffee), a German brand of coffee * Jacobs Solutions, an American international technical professi ...

Kenco Kenco is a British brand of instant coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Slo ...

* L'OR Espresso * Marcilla (Spain) *

Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Ma ...

(outside North America) *

Moccona Moccona is a brand of coffee owned by JDE Peet's. Varieties Moccona comes in the following flavour variations: * Classic Medium Roast * Classic Dark Roast * Caramel * Vanilla * Hazelnut * Temptation * Indulgence * Mystique * Espresso * Caffè M ...

(instant coffee) *

OldTown White Coffee OldTown Berhad (doing business as OldTown White Coffee; ) is Malaysia's largest halal-certified coffee restaurant chain. The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located thr ...

(Malaysia) *

* Pickwick tea * Pilão (Brazil) *

Senseo Senseo is a registered trademark for a coffee brewing system from Netherlands, Dutch Company, companies Philips and Douwe Egberts. The system is known for the Single-serve coffee container, coffee pods (called pads in some countries) it uses to ...

(coffee-pads for a coffee-maker, in conjunction with Philips) * Splendid * Super (Malaysia) *

Tassimo The Tassimo Hot Beverage System is a consumer Single-serve coffee containers, single-serve coffee system that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate and various other coffee drinks, notably those including milk ...

* Tea Forte

References

Other sources

External links

* {{Authority control Companies listed on Euronext Amsterdam Dutch companies established in 2015 Food and drink companies established in 2015