J.R. O'Dwyer Company is an online and print news and information publisher covering the public relations and marketing communications fields in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, established in 1968.
''O'Dwyer's'' magazine
''O'Dwyer's'' () is a monthly magazine that covers
marketing communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...
,
new media,
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
and related fields. It is edited by Jon Gingerich. Jack O'Dwyer is the Editor in Chief. It was previously titled O'Dwyer's PR Report.
Public relations rankings
The O'Dwyer company publishes rankings of the PR companies in the United States through annual directories.
According to Jack O'Dwyer, there are 12 categories of rankings. In order to be ranked, PR firms must provide financial documents, such as the top page of their latest income tax return and their W-3 form showing payroll.
Other publications
Periodicals
* O'Dwyer's PR services report. Monthly, , and
* O'Dwyer's Washington, D.C. public relations directory. Annual, , 1994 —
* O'Dwyer's PR buyer's guide
Books
*
Legal dispute
O'Dwyer shared partial transcripts of a presentation from
PRSA's annual conference in 1993 to criticize the speaker's ethics for promoting the use of advertising spend to influence editorial at major newspapers. The speaker sued O'Dwyer for copyright infringement and the court ruled that O'Dwyer was protected under
fair use
Fair use is a Legal doctrine, doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to bal ...
.
Copyright.gov reports "The court granted defendants’ motion to dismiss, finding that defendants’ publication of articles discussing plaintiff's public speech and defendants’ distribution of the transcripts constituted fair use. The court held that defendants’ purposes were to fairly and reasonably review, comment on, and criticize plaintiff's speech."
[''Rotbart v. J.R. O’Dwyer Co., Inc.'' (U.S. District Court for the Southern District of New York. Feb. 7, 1995)]
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References
External links
Publishing companies of the United States
Publishing companies established in 1968
1968 establishments in New York (state)
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