J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.

History

Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff. In 1984, the

Hollywood Boulevard Commercial and Entertainment District The Hollywood Boulevard Commercial and Entertainment District is a historic district that consists of twelve blocks between the 6200 and 7000 blocks of Hollywood Boulevard in Los Angeles, California. This strip of commercial and retail busines ...

was added to the

National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...

, with this building listed as a

contributing property In the law regulating historic districts in the United States, a contributing property or contributing resource is any building, object, or structure which adds to the historical integrity or architectural qualities that make the historic dist ...

in the district. In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950. In 2021, both the business and the building were featured in the

paranormal Paranormal events are purported phenomena described in popular culture, folk, and other non-scientific bodies of knowledge, whose existence within these contexts is described as being beyond the scope of normal scientific understanding. Not ...

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

show ''

Ghost Adventures ''Ghost Adventures'' is an American paranormal television, paranormal and reality television series that premiered on October 17, 2008, on the Travel Channel before moving to Discovery+ in 2021. An independent film of the same name originally ai ...

''.

Architecture and design

J. J. Newberry is made of

reinforced concrete Reinforced concrete, also called ferroconcrete or ferro-concrete, is a composite material in which concrete's relatively low tensile strength and ductility are compensated for by the inclusion of reinforcement having higher tensile strength or ...

with industrial metal

sash windows A sash window or hung sash window is made of one or more movable panels, or "sashes". The individual sashes are traditionally paned window (architecture), paned windows, but can now contain an individual sheet (or sheets, in the case of double gla ...

. The building features an elaborate blue-green, gold, and brown glazed tile

Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...

facade, and its second story is divided into three

bays A bay is a recessed, coastal body of water that directly connects to a larger main body of water, such as an ocean, a lake, or another bay. A large bay is usually called a ''gulf'', ''sea'', ''sound'', or ''bight''. A ''cove'' is a small, ci ...

separated by vertical

piers Piers may refer to: * Pier, a raised structure over a body of water * Pier (architecture), an architectural support * Piers (name), a given name and surname (including lists of people with the name) * Piers baronets, two titles, in the baronetages ...

clad in blue-green tile projecting above the roof.

Chevrons Chevron (often relating to V-shaped patterns) may refer to: Science and technology * Chevron (aerospace), sawtooth patterns on some jet engines * Chevron (anatomy), a bone * '' Eulithis testata'', a moth * Chevron (geology), a fold in rock la ...

are prominent throughout. The building combined with its neighbor is considered "one of the most colorful concentrations of

architecture on the Boulevard."

In popular culture

This J. J. Newberry building served as the inspiration for the Celebrity 5 and 10 Building at

Disney’s Hollywood Studios Disney's Hollywood Studios is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. It is owned and operated by the Walt Disney Company through its Experiences division. Based on a concept by Marty Sklar, Randy Brig ...

References

{{HBCED Buildings and structures in Hollywood, Los Angeles Buildings and structures in Los Angeles Retail buildings in California Art Deco architecture in California 1920s architecture in the United States Department store buildings in the United States Hollywood Boulevard Historic district contributing properties in California

History

Architecture and design

In popular culture

See also

References