Information Rules is a 1999 book by

Carl Shapiro Carl Shapiro (born 20 March 1955) is an American economist and academic who serves as the Transamerica Professor of Business Strategy at the University of California, Berkeley's Haas School of Business. He is the co-author, along with Hal Varian ...

and

Hal Varian Hal Ronald Varian (born March 18, 1947 in Wooster, Ohio) is Chief Economist at Google and holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. Varian is an econom ...

applying traditional economic theories to modern information-based technologies. The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs or original texts.

Content

The book examines competing

standards Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object th ...

, and how a company might influence widespread consumer acceptance of one over another, such as VHS versus

Betamax Betamax (also known as Beta, as in its logo) is a consumer-level analog recording and cassette format of magnetic tape for video, commonly known as a video cassette recorder. It was developed by Sony and was released in Japan on May 10, 1975, ...

, or

HD DVD HD DVD (short for High Definition Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video. Supported principally by Toshiba, HD DVD was envisioned to be the successor to th ...

versus

Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of sto ...

. The book mentions possible business strategies of such publishers as

Encyclopædia Britannica The (Latin for "British Encyclopædia") is a general knowledge English-language encyclopaedia. It is published by Encyclopædia Britannica, Inc.; the company has existed since the 18th century, although it has changed ownership various time ...

who have to confront how to stay viable as technology changes the value and availability of information.

Weblinks

Book excerpt
in

Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical c ...

References

1999 non-fiction books Information science Works about the information economy Economics of intellectual property {{econ-book-stub

Content

See also

Weblinks

References