Iñaki Ereño (

Melilla Melilla (, ; ) is an autonomous city of Spain on the North African coast. It lies on the eastern side of the Cape Three Forks, bordering Morocco and facing the Mediterranean Sea. It has an area of . It was part of the Province of Málaga un ...

, 16 February 1964) is the CEO of Bupa, the international healthcare company headquartered in the United Kingdom. He was previously CEO of ''Sanitas'', the Spanish health insurance company, and CEO of Bupa's Europe and Latin America business. He was responsible for the digital transformation of Sanitas and the international expansion of Bupa’s businesses in Europe and Latin America. Throughout his career he has been one of the pioneering entrepreneurs on the Internet.

Career

A graduate in Law from

ICADE ICADE is the brand name by which two schools of the Comillas Pontifical University, located in Madrid (Spain), are known. It stands for '' Instituto Católico de Administración y Dirección de Empresas'' (''Catholic Institute of Business Adminis ...

(

Universidad Pontificia Comillas Comillas Pontifical University () is a private Catholic university run by the Spanish Province of the Society of Jesus in Madrid, Spain. The university is involved in a number of academic exchange programmes, work practice schemes and internatio ...

), he completed his training with a Master's in Business Administration (MBA) from

IESE IESE Business School is the Catholic graduate business school of the University of Navarra. It was established in Barcelona in 1958 by Opus Dei. From 1963, in collaboration with Harvard Business School, it offers a two-year Master of Business Adm ...

and an Advanced Management Programme from the

Wharton School The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...

(University of Pennsylvania). He worked in the French multinational Continente (part of the

Carrefour Group Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 stores in 40 co ...

) before its merger with Pryca as Marketing Director. In 1999 he founded the online start-up ''Netels.com''. In 2003, he was the Marketing Services Director of ''Páginas Amarillas'' when it was a subsidiary of Telefónica de España (part of the Telefonica Group).

Sanitas & Bupa

In 2005, he joined Sanitas as General Manager of Customers and Marketing. In 2008 he was appointed CEO of Sanitas, which has been part of Bupa since 1989. His stated purpose as CEO was: “the digitalisation of the company and its services as the key to making patients' lives easier, as well as providing the medicine of the future”. The strategy to lead the digitalisation of Sanitas relied on innovation as the main tool for improving services. In 2012, he was appointed CEO for Spain and Latin America with the commitment to expand the integrated health model developed in Spain: insurance, hospitals, dental clinics and nursing homes for the elderly. In 2016, his remit was expanded to CEO of Bupa Europe and Latin America. In September 2020, he was appointed to the position of Group CEO at Bupa. Iñaki Ereño replaced Evelyn Bourke, who retired as Bupa's Group CEO at the end of 2020.

References

External links

Bupa

Sanitas

Bupa Australia

Bupa UK
{{DEFAULTSORT:Ereno, Inaki Living people 1964 births Chief executives in the healthcare industry People from Melilla Comillas Pontifical University alumni