''It'z Me'' (stylized as ''IT'z ME'') is the second Korean
extended play
An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
by the South Korean girl group
Itzy
Itzy (; Japanese language, Japanese: イッチ; stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group consists of five members: Yeji (singer), Yeji, Lia (South Korean singer), Lia, Ryujin (rapper), Ryujin, Chae ...
released on March 9, 2020, by
JYP Entertainment
JYP Entertainment Corporation () is a South Korean Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate founded in 1997 by Park Jin-young, J. Y. Park. Operating as a record label, talent ...
. It features 7 tracks, including "
Wannabe", the lead single from the EP. The physical release is available in three versions: IT'z, ME and WANNABE. It is their first Korean material since the release of ''
It'z Icy'' in July 2019. ''It'z Me'' features a collaboration with Dutch DJ and electronic music producer
Oliver Heldens. It was produced by Galactika, Oak Felder, Oliver Heldens, earattack, Shim Eunji, Collapsedone, Jin by Jin,
SOPHIE
Sophie is a feminine given name, another version of Sophia, from the Greek word for "wisdom".
People with the name Born in the Middle Ages
* Sophie, Countess of Bar (c. 1004 or 1018–1093), sovereign Countess of Bar and lady of Mousson
* Soph ...
and KASS. Musically, it is a
K-pop
K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
record that contains influences of
dance
Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
,
hip hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
and
rock.
''It'z Me'' debuted at number one on the
Gaon Album Chart
The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Koreabased on their Record sales, physical sales. It is a part of the Circle Chart, ...
, moving 126,000 units in its first month. It also debuted at number five on the US ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
World Albums chart. The album received generally positive reviews from critics, who commended Itzy's overall sound becoming harder and featuring more electronic productions.
Background and release
On January 28, 2020, it was reported that Itzy had finished filming their music video for a new song and are in the final stages of comeback preparations. It was also revealed that Itzy will return with new music in spring. On February 13, News1 reported that ITZY are in the final stages of preparation to make a comeback on March 9. In the response to the article, JYP Entertainment commented: “It is true that they are preparing to make a comeback with March 9 in mind. The date will be announced once it is confirmed.” ''It'z Me'' is Itzy's third 'It'z' series following ''It'z Different'' and ''
It'z Icy''. The EP was released on March 9, 2020, through several music portals including
iTunes
iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
.
Music and composition
At seven tracks, '' It'z Me'' is the longest EP in Itzy's catalogue. The album's overall sound becomes harder and it features also more electronic productions.
Musically, ''It'z Me'' is a K-pop record that contains influences of dance, hip hop and rock and continues to show the girl group exploring new areas in the K-pop scene and carving out their own musical identity.
The lead single from the album, "Wannabe", employs a churning combo of house and hip-hop/pop production for the girls to mix in a bubblegum-pop melodies and proclaim create a confident beat for the girls to get down to.
It was written and produced by Galactika, who also helmed their debut track "
Dalla Dalla". Itzy's collaboration with Heldens, “Ting Ting Ting” is a "rowdy-yet-fierce EDM cut" that sends forth swarming determination and courage. "That's a No No" has the loudest beat which complements the powerful raps and vocals of the members. "Nobody Like You" is a rock song, is about someone who establishes an admiration for someone. "You Make Me" clamors curiosity for someone whom she developed feelings with and made her speechless. "I Don't Wanna Dance" is a song with EDM elements. The song possesses party vibe with a distinguishable repetitive lyrics. "24Hrs" is a "quirky-pop stomper" that indicates the girls’ full existence for “24 Hrs”, and claims their freedom and self-determination to what comes their way. It is the only K-pop track to feature a production from
Sophie
Sophie is a feminine given name, another version of Sophia, from the Greek word for "wisdom".
People with the name Born in the Middle Ages
* Sophie, Countess of Bar (c. 1004 or 1018–1093), sovereign Countess of Bar and lady of Mousson
* Soph ...
, the musician that helped pioneer the 2010s hyperpop genre.
Promotion
On February 18, the first group teaser was released. The next day the second group teaser was revealed. Itzy then unveiled the third group teaser photo on February 20. On February 23, Yeji's teaser posters were revealed. On the following day, individual teaser photos of Lia were dropped. Ryujin's teaser posters were revealed on February 25.
Chaeryeong’'s teaser posters were revealed the next day. Yuna's teaser posters were finally revealed on February 27. On the first day of March, the official tracklist of the album was revealed. The music video teasers were released on March 4 and March 5.
Singles
"Wannabe" was released on March 9, 2020, as the lead single from the album.
On the same day, the music video of the song was released on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. The music video was directed by the Naive Creative Production. Within 24 hours, the music video accumulated over 11 million views and has, as of April 2020, accumulated more than 100 million views on the platform making their fastest music video to reach that. Commercially, the single reached the charts in eight countries, peaking at number six in South Korea. The song also debuted at number 4 on the US
World Digital Song Sales
The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—its first issue was dated January 23—as one of 21 genre-speci ...
chart. It also became the group's first top-five entry since "Dalla Dalla" and their third top-ten entry overall, respectively.
In New Zealand the song peaked at number 22 on the
Hot Singles chart.
In Japan "Wannabe" debuted and peaked at number 23, making it their highest peak on that chart.
"Wannabe" also marks the group's debut on the
Canadian Hot 100
The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by ''Billboard (magazine), Billboard'' magazine. It was launched on the issue dated March 31, 2007 as the standard record chart in Canada; a new chart ...
at number 92, becoming only the seventh K-pop female act to appear on the chart (after CL, Red Velvet and Twice). The song topped the charts in Malaysia and Singapore, becoming their first number-one song on both charts.
Live performances
Itzy promoted the album and its songs on several live performances. On March 12, 2020, the group made the debut performance of 'Wannabe" on ''
M Countdown''. On March 13, they performed the song on
''Music Bank''. Itzy performed the song again on ''
Show! Music Core'' on March 14. On March 15, Itzy performed the song on ''
Inkigayo
''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
''. On March 20, the song was again performed on ''Music Bank''. On April 4, Itzy performed the song on ''Show! Music Core''. On April 6, they performed "Wannabe" once again on ''Inkigayo''.
Critical reception
Writing for ''
IZM'' Kim Do-heon was mixed in his review, praising "The five members of Yeji, Lia, Ryujin, Chaeryeong, and Yuna in Wannabe's refrain, I don't wanna be somebody / Just wanna be me Exclaim. Contrary to intention, however, there are traces of numerous' Wannabe 'like the song title at this point where the members' voices are gathered together. JYP's unique and vibrant image is gathered in a combination of two-one-one melody and refrain of metal guitar riff, five-member composition and vocal operation overlapping
Blackpink
Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...
and
Red Velvet, and inherited from
Miss A and
Twice
Twice (; Japanese language, Japanese: トゥワイス, Hepburn romanization, Hepburn: ''Tuwaisu''; commonly stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon ...
."
Writing for ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'', Jeff Benjamin said that "
Itzy
Itzy (; Japanese language, Japanese: イッチ; stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group consists of five members: Yeji (singer), Yeji, Lia (South Korean singer), Lia, Ryujin (rapper), Ryujin, Chae ...
continue their string of empowering and confident singles with the most striking difference in It'z Me coming from the group's overall sound becoming harder and featuring more electronic productions."
Commercial performance
"Wannabe" debuted at number 6 on the Gaon Digital Chart, giving the group their third top ten song.
The song debuted at number 4 on the US
World Digital Song Sales
The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—its first issue was dated January 23—as one of 21 genre-speci ...
chart. It also became the group's first top-five entry since "Dalla Dalla" and their third top-ten entry overall, respectively.
In New Zealand the song peaked at number 22 on the
Hot Singles chart.
In Japan "Wannabe" debuted and peaked at number 23, making it their highest peak on that chart.
"Wannabe" also marks the group's debut on the
Canadian Hot 100
The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by ''Billboard (magazine), Billboard'' magazine. It was launched on the issue dated March 31, 2007 as the standard record chart in Canada; a new chart ...
at number 92, becoming only the fifth K-pop female act to appear on the chart. The song topped the charts in Malaysia and Singapore, becoming their first number-one song on both charts.
On March 21, ''It'z Me'' debuted and peaked at number 5 on the US ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
World Albums chart, but did not make an impact on the ''Billboard''
Heatseekers Albums
The Heatseekers charts were "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales b ...
.
According to Hanteo, the album went on to sell over 34,000 physical copies on the first day of availability, selling twice as many copies as '' It'z Icy''. The
extended play
An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
also debuted atop the
Gaon Weekly Album Chart, becoming their first number one album in the country.
It has also debuted and peaked at number 27 in Poland, marking it their first ever appearance on a European chart.
Track listing
Charts
Certifications and sales figures
Release history
See also
*
List of Gaon Album Chart number ones of 2020
*
List of K-pop songs on the Billboard charts
*
List of K-pop albums on the Billboard charts
*
List of number-one songs of 2020 (Malaysia)
*
List of number-one songs of 2020 (Singapore)
References
{{Authority control
2020 EPs
Itzy EPs
Korean-language EPs
2020s Korean-language albums
JYP Entertainment EPs
Albums produced by Oak Felder