"It's On Us" is a

charity single A charity record, charity album, or charity single is a recording with most or all proceeds raised going to a dedicated foundation or charity. In 1956, The Lord's Taverners released a 78 rpm disc which contained six tracks donated by popular artis ...

by American

indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with a DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and s ...

band

AJR is an American pop band founded by brothers Met (), collectively a trio of vocalists, , and songwriters. The brothers grew up in New York City, primarily focused on busking, singing covers and street tap dancing until shifting to songwriting ...

, released on March 31, 2017, through their own label AJR Productions. All proceeds from sales of the single were donated to

Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...

's campaign of the same name, raising awareness of and fighting against sexual assault on college campuses in the United States.

Background

The It's On Us campaign was launched by

and the White House Council on Women and Girls on September 19, 2014, aiming to raise awareness about sexual assault on college campuses and encourage the public to recognize and intervene when possible. Following the release of

's single "

Weak Weak may refer to: Songs * Weak (AJR song), "Weak" (AJR song), 2016 * Weak (Melanie C song), "Weak" (Melanie C song), 2011 * Weak (SWV song), "Weak" (SWV song), 1993 * Weak (Skunk Anansie song), "Weak" (Skunk Anansie song), 1995 * "Weak", a son ...

", Obama listened to the song via

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

, which led to his administration asking the band to help support the campaign. The band accepted, describing the movement's goals as "an important topic to us because most of our fans are in that college-age demographic, and it presents a real problem on college campuses" and expressed happiness with using AJR's popularity as a platform for it. AJR approached Rebecca Kaplan, the director of "It's On Us", with the idea of writing a song, who agreed and helped the band meet with sexual assault survivors and incorporate their stories into the song, naming it after the campaign. AJR performed "It's On Us" alongside their song "Turning Out" from the band's second studio album, ''

The Click Click or Klick may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klicks, alien race in '' Star Drive'' * Click, minor c ...

'', and a cover of "

Can't Help Falling in Love "Can't Help Falling in Love" is a song written by Hugo Peretti, Luigi Creatore, and George David Weiss and published by Gladys Music, Inc. The melody is based on " Plaisir d'amour", a popular French love song composed in 1784 by Jean-Paul-� ...

" by

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...

at the

White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...

for the final It's On Us summit on January 5, 2017. A studio recording of "It's On Us" was released onto streaming services on March 31, 2017, with the band donating all of the song's proceeds to the initiative.

Composition

"It's On Us" is composed in time signature in the key of

A major A major is a major scale based on A, with the pitches A, B, C, D, E, F, and G. Its key signature has three sharps. Its relative minor is F-sharp minor and its parallel minor is A minor. The A major scale is: Changes needed for the ...

and follows a

tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...

of 88 beats per minute (bpm). The song appears on streaming services with the extended title "It's On Us (Benefiting the 'It's On Us' Campaign)". Although the band advertised the song as having other musicians featured on it, none are present or credited.

References

{{authority control 2017 songs AJR songs Charity singles Songs about sexual assault