''It's Love Again'' is a 1936 British

musical film Musical film is a film genre in which songs by the Character (arts), characters are interwoven into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters, but in some cases, they serv ...

directed by Victor Saville and starring

Jessie Matthews Jessie Margaret Matthews (11 March 1907 – 19 August 1981) was an English actress, dancer and singer of the 1920s and 1930s, whose career continued into the post-war period. After a string of hit stage musicals and films in the mid-1930s, suc ...

, Robert Young and Sonnie Hale. In the film, a

chorus girl A chorus line is a large group of dancers who together perform synchronized routines, usually in musical theatre. Sometimes, singing is also performed. While synchronized dancing indicative of a chorus line was vogue during the first half of th ...

masquerades as a big game hunter to try to boost her showbiz career. The film was made at the Lime Grove Studios, with

art direction Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to super ...

Alfred Junge Alfred Junge (29 January 1886, Görlitz, Silesia (now Saxony), Germany – 16 July 1964, Bad Kissingen, West Germany) was a German production designer who spent a large part of his career working in the British film industry. Biography Jung ...

Plot

Under pressure to come up with a story, gossip columnist Peter Carlton (Robert Young) invents the imaginary socialite and big game hunter "Mrs. Smythe-Smythe." This glamorous lady spends her time hunting tigers, jumping out of airplanes and driving men wild with her beauty. Carlton is somewhat taken aback when the real lady turns up in person, impersonated by aspiring actress Elaine Bradford (Jessie Matthews), in search of her big break.

Cast

as Elaine Bradford/Mrs. Smythe-Smythe * Robert Young as Peter Carlton * Sonnie Hale as Freddie Rathbone * Ernest Milton as Raymond *

Robb Wilton Robert Wilton Smith (28 August 1881 – 1 May 1957), better known as Robb Wilton, was an English comedian and actor. He was best known for his filmed monologues during the 1930s and 1940s, in which he played incompetent authority figures. His tr ...

as Boys - Butler * Sara Allgood as Mrs. Hopkins * Anthony Holles as Headwaiter * Cyril Wells as Gigolo * Warren Jenkins as Woolf * David Horne as Durland *

Athene Seyler Athene Seyler (31 May 188912 September 1990) was an English actress. Early life She was born in Hackney, London; her German-born grandparents moved to the United Kingdom, where her grandfather Philip Seyler was a merchant in London. Athene Se ...

as Mrs. Durland * Glennis Lorimer as Montague's typist * Robert Hale as Colonel Edgerton *

Cyril Raymond Cyril William North Raymond Order of the British Empire, MBE (13 February 1899 – 20 March 1973) was a British character actor. He maintained a stage and screen career from his teens until his retirement, caused by ill health, in the 1960s. Hi ...

as Montague *

Graham Moffatt Graham Victor Harold Moffatt (6 December 1919 – 2 July 1965) was an English comedic character actor. He is best known for a number of films where he appeared with Will Hay and Moore Marriott as 'Albert': a plump cheekily insolent street-savvy ...

as Callboy *

Olive Sloane Olive Sloane (16 December 1896 – 28 June 1963) was an English actress whose film career spanned over 40 years from the silent era through to her death. Sloane's career trajectory was unusual in that for most of her professional life she was e ...

as Francine Grenoble (uncredited)

Critical reception

In ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'',

Frank Nugent Frank Stanley Nugent (May 27, 1908 – December 29, 1965) was an American screenwriter, journalist, and film reviewer. He wrote 21 film scripts, 11 for director John Ford. He wrote almost a thousand reviews for ''The New York Times'' before lea ...

wrote, "Gaumont-British has yet to do full justice to Miss

, first lady of England's musical comedy screen. Her latest picture, "It's Love Again," which opened yesterday at the Roxy, imposes the entire burden of a cumbersome and unevenly paced comedy upon her shoulders and, although she rises to the task with her accustomed loveliness, gayety and talent, she is unable to convert the picture into anything more than what the gentlemen of the drama department would call 'a personal triumph'"; whereas

Leonard Maltin Leonard Michael Maltin (born December 18, 1950) is an American film critic, film historian, and author. He is known for his book of film capsule reviews, '' Leonard Maltin's Movie Guide'', published from 1969 to 2014. Maltin was the film criti ...

noted a "Lighter-than-air musical-comedy vehicle for Matthews following her success with Saville on ''

Evergreen In botany, an evergreen is a plant which has Leaf, foliage that remains green and functional throughout the year. This contrasts with deciduous plants, which lose their foliage completely during the winter or dry season. Consisting of many diffe ...

''," and found the film, "Funny, charming and imaginatively done, with several pleasant songs." Writing for ''

The Spectator ''The Spectator'' is a weekly British political and cultural news magazine. It was first published in July 1828, making it the oldest surviving magazine in the world. ''The Spectator'' is politically conservative, and its principal subject a ...

'' in 1936,

Graham Greene Henry Graham Greene (2 October 1904 – 3 April 1991) was an English writer and journalist regarded by many as one of the leading novelists of the 20th century. Combining literary acclaim with widespread popularity, Greene acquired a re ...

gave the film a good review, describing the direction as "with speed, efficiency, and a real sense of the absurd". Greene praised the acting of Matthews and claimed that the double-entendre-filled scene of the "Oriental party" with the colonel and gossip-writer to be "memorable indeed". (reprinted in: )

References

Bibliography

* Low, Rachael. ''Filmmaking in 1930s Britain''. George Allen & Unwin, 1985. * MacNab, Geoffrey. ''Searching for stars: stardom and screen acting in British cinema''. Casell, 2000. * Wood, Linda. ''British Films, 1927-1939''. British Film Institute, 1986.

External links

* 1936 films British musical films 1936 musical films British black-and-white films Films directed by Victor Saville Films shot at Lime Grove Studios Films with screenplays by Lesser Samuels 1930s English-language films 1930s British films English-language musical films Films scored by Louis Levy Films scored by Bretton Byrd {{UK-musical-film-stub