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"It's About Time" is a song by Canadian
pop rock Pop rock (also typeset as pop/rock) is a fusion genre with an emphasis on professional songwriting and recording craft, and less emphasis on attitude than rock music. Originating in the late 1950s as an alternative to normal rock and roll, ear ...
band
Lillix Lillix () was a pop rock band from Cranbrook, British Columbia, Cranbrook, British Columbia, Canada, formed in 1997 when the early members were in high school. The band was originally an all-girl group under the name Tigerlily composed of guitar ...
. It was written by band members
Louise Burns Louise Burns is a Canadian singer-songwriter. Formerly a member of the band Lillix, she released her debut album as a solo artist, ''Mellow Drama'', on April 5, 2011, on Light Organ Records. The album was longlisted for the 2011 Polaris Music Pr ...
, Lacey-Lee Brass, and Tasha-Ray Evin along with
the Matrix ''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in The Matrix (franchise), ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Car ...
, who also produced the track. The song was serviced to American contemporary hit and
hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
radio stations on March 24, 2003. "It's About Time" became a moderate radio hit in the United States in mid-2003, peaking at number 33 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/ CHR) is a 40-song music chart published weekly by ''Billboard'' Magazine that ranks the most popular songs of pop music being played on a panel of Top 40 radio stations in the Un ...
in June and reaching number 32 on the ''
Radio & Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...
'' CHR/Pop Top 50 in May. The music video features the band playing the song and having fun together.


Critical reception

''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' reviewer Chuck Taylor described the track's style as similar to the music of Canadian rock singer
Avril Lavigne Avril Ramona Lavigne ( ; born September 27, 1984) is a Canadian singer and songwriter. At age 16, she signed a two-album recording contract with Arista Records. Her debut studio album, '' Let Go'' (2002), is the best-selling album of the 21 ...
, whom
the Matrix ''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in The Matrix (franchise), ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Car ...
had also produced songs for. He called the song a "super-catchy pop melody wrapped in a slightly edgy grit-and-grimace rock package. Brian Boone of Popdose said of the song, "Okay, so maybe it's not great. But it’s good," and compared "It's About Time" to a hypothetical rejected track from
Liz Phair Elizabeth Clark Phair (born April 17, 1967) is an American singer-songwriter. Born in New Haven, Connecticut, Phair was raised primarily in the Chicago area. After graduating from Oberlin College in 1990, she attempted to start a musical career ...
's 2003 eponymous studio album, which the Matrix produced as well. He went on to say, "at least it was young people playing their own instruments, and not just dancing around to bad choreography."


Music video

The song's music video takes place in four main locations. During the introduction and chorus, the band performs "It's About Time" with their instruments in a dimly lit room. For the first verse, bassist
Louise Burns Louise Burns is a Canadian singer-songwriter. Formerly a member of the band Lillix, she released her debut album as a solo artist, ''Mellow Drama'', on April 5, 2011, on Light Organ Records. The album was longlisted for the 2011 Polaris Music Pr ...
walks down the sidewalk with a kid holding a
boombox A boombox is a transistorized portable music player featuring one or two cassette tape recorder/players and AM/FM radio, generally with a carrying handle. Beginning in the mid 1980s, a CD player was often included. Sound is delivered throu ...
, then the scene switches to the band playing
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
with a group of boys, ending with drummer Kim Urhahn walking out of a door. The second verse shows the band hanging out on a couch. Afterwards, guitarist Tasha-Ray Evin gets up and leaves. During the final verse, the band is in a restaurant, with Burns playing an arcade game and keyboardist Lacey-Lee Brass playing a song on the
jukebox A jukebox is a partially automated music-playing device, usually a coin-operated machine, that will play a patron's selection from self-contained media. The classic jukebox has buttons, with letters and numbers on them, which are used to selec ...
. The final chorus and outro displays Lillix singing the song together on the couch and in front of a
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
-covered wall.


Personnel

Personnel are adapted from the ''Falling Uphill'' album liner notes. *
Louise Burns Louise Burns is a Canadian singer-songwriter. Formerly a member of the band Lillix, she released her debut album as a solo artist, ''Mellow Drama'', on April 5, 2011, on Light Organ Records. The album was longlisted for the 2011 Polaris Music Pr ...
– writing * Lacey-Lee Evin – writing * Tasha-Ray Evin – writing *
The Matrix ''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in The Matrix (franchise), ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Car ...
– writing, production, arrangement, recording *
Corky James Corky James (born February 10, 1954) is a Los Angeles-based session guitarist and bassist who has appeared on a considerable number of music albums and motion picture soundtracks. His genres encompass rock, pop, country, singer-songwriter, and f ...
– guitars *
Victor Indrizzo Victor Indrizzo (born September 23, 1967) is an American session musician, primarily known for playing the drums, as well as a songwriter and producer. Indrizzo was born in Freeport, Long Island, New York. He has toured, recorded and worked wit ...
– drums * Krish Sharma – drum recording *
Tom Lord-Alge Tom Lord-Alge (born January 17, 1963) is an American music engineer and mixer. He began his career at The Hit Factory in New York. Subsequently, he was the resident mixer at what used to be known as "South Beach Studios", located on the ground ...
– mixing * Steve Marcussen – mastering


Charts


Release history


References

{{Authority control 2003 debut singles 2003 songs Lillix songs Maverick Records singles Song recordings produced by the Matrix (production team) Songs written by Graham Edwards (musician) Songs written by Lauren Christy Songs written by Scott Spock