Involver, Inc. was a provider of

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

. It was acquired by

Oracle An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Descript ...

on July 10, 2012. Founded in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008. The company offers software and services to publish, manage, moderate and measure customer relations across the social web. In 2008, Involver powered advertising campaigns on Facebook for several customers and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list. Involver was the technology platform that powered the first sponsorship of a Facebook Page and the first studio album from a recording artist that was released through a social network. Involver was recommended by Facebook as one of 14 original "Preferred Developer Consultants."

partnered with Involver to build applications for large events like Election Day, The World Cup, and the

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

. Involver raised venture capital money from

Bessemer Venture Partners Bessemer Venture Partners (BVP) is an American venture capital and private equity firm headquartered in San Francisco. Outside the United States, it has offices in India, Israel, Hong Kong, and the United Kingdom. In 2024, Venture Capital Journa ...

, Western Technology Investment, and Cervin Ventures. Involver's main competitors in this space were Buddy Media (acquired by

Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and appl ...

), Vitrue (also acquired by

Oracle Corporation Oracle Corporation is an American Multinational corporation, multinational computer technology company headquartered in Austin, Texas. Co-founded in 1977 in Santa Clara, California, by Larry Ellison, who remains executive chairman, Oracle was ...

), and Wildfire (acquired by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

References

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External links

Involver.com
Online companies of the United States Oracle acquisitions