Promundo is a

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

ian-based, non-governmental organization with offices in

Brasília Brasília (; ) is the federal capital of Brazil and seat of government of the Federal District. The city is located at the top of the Brazilian highlands in the country's Central-West region. It was founded by President Juscelino Kubitsche ...

, Brazil, that work in collaboration to promote caring, non-violent and equitable

masculinities Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some behaviors co ...

and gender relations in Brazil and internationally. Promundo's work engages women, girls, boys and men; strives to transform

gender norms A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex. Gender roles are usually cent ...

and power relations within key institutions; and is based on building local and international partnerships. It is an

applied research Applied science is the use of the scientific method and knowledge obtained via conclusions from the method to attain practical goals. It includes a broad range of disciplines such as engineering and medicine. Applied science is often contrasted ...

institute that works to test, evaluate and advocate for policies and programs that transform masculinities.

History

Founded in 1997, Promundo was born out of frustration with the prevailing discourses about

gender equality Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing d ...

and efforts to put those discourses into action, practice and

policy Policy is a deliberate system of guidelines to guide decisions and achieve rational outcomes. A policy is a statement of intent and is implemented as a procedure or protocol. Policies are generally adopted by a governance body within an orga ...

. The institute has concentrated on developing evaluated interventions and advocacy strategies to achieve gender equality with a focus on engaging men and boys in changing inequitable and violent forms of masculinities. Promundo works locally, nationally, and internationally to: *Conduct research to build the knowledge base on masculinities and gender equality; *Develop, evaluate and scale up gender transformative interventions and policies; *Carry out national and international advocacy to achieve gender equality and social justice. Promundo designs, implements, and evaluates its research and evidence-based programs in close partnership with local, not-for-profit Civil Society Organizations. In recent years, Promundo has been increasingly recognized for promoting the role of men and boys in achieving gender equality.

Main Programs and Activities

Program H

In 1999 Promundo, together wit
ECOS Comunicação em Sexualidade
(

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

, Brazil)
Instituto Papai
(

Recife That it may shine on all ( Matthew 5:15) , image_map = Brazil Pernambuco Recife location map.svg , mapsize = 250px , map_caption = Location in the state of Pernambuco , pushpin_map = Brazil#South A ...

, Brazil), an
Salud y Género
(

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

), with support from the Pan American Health Organization (PAHO), the

World Health Organization (WHO) The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of h ...

International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR)JohnSnowBrasil
an
Durex – SSL International
developed the Program H (H for pt, Homens and es, Hombres, the words for Men).

Program M

In 1999 Promundo in partnership wit
Ecos
(São Paulo), Instituto Papai (Recife), Salud y Género (Mexico) an
World Education
(United States), with the support of th
Oak Foundation
the

MacArthur Foundation The John D. and Catherine T. MacArthur Foundation is a private foundation that makes grants and impact investments to support non-profit organizations in approximately 50 countries around the world. It has an endowment of $7.0 billion and ...

, th
Nike Foundation
and th
Brazilian Secretariat for Women’s Policies
developed Program M (M for pt, Mulheres and es, Mujeres, the words for Women). Program M seeks to promote the health and empowerment of young women through critical reflections about gender, rights and health. It consists of educational workshops, community campaigns and innovative evaluation instruments for assessing the program’s impact on young women’s gender-related attitudes and perceived self-efficacy in interpersonal relationships.

References

External links

Promundo Website
{{DEFAULTSORT:Promundo Organizations established in 1997 Gender equality Gender studies organizations Women's rights organizations Peace and conflict studies 1997 establishments in Brazil