Institut Français D'opinion Publique
   HOME

TheInfoList



OR:

The Institut français d'opinion publique (IFOP; ) is an international polling and
market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
firm, whose motto is "Connection creates value". It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met
George Gallup George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a statistics, statistically-based survey sampling, survey sampled measure of opinion polls, public ...
in the United States. Its CEO was Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells polls to firms and political parties. IFOP is also a source of
data Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted for ...
in France for the
SNEP SNEP (, in English National Syndicate of Phonographic Publishing) is the inter-professional organisation that protects the interests of the French record industry. Originally known under the acronym SNICOP, the organisation was established in ...
music charts.


See also

* *


References


External links


Official website
1938 establishments in France Marketing companies established in 1938 Consulting firms established in 1938 Market research companies of France Politics of France Public opinion research companies {{France-poli-stub