The Institut français d'opinion publique (IFOP; ) is an international
polling and
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 by
Jean Stoetzel, former
Sorbonne professor, after he met
George Gallup
George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a statistics, statistically-based survey sampling, survey sampled measure of opinion polls, public ...
in the United States. Its CEO was
Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the
Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells
polls to firms and political parties.
IFOP is also a source of
data
Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted for ...
in France for the
SNEP
SNEP (, in English National Syndicate of Phonographic Publishing) is the inter-professional organisation that protects the interests of the French record industry. Originally known under the acronym SNICOP, the organisation was established in ...
music charts.
See also
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References
External links
Official website
1938 establishments in France
Marketing companies established in 1938
Consulting firms established in 1938
Market research companies of France
Politics of France
Public opinion research companies
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