Informationsgemeinschaft Zur Feststellung Der Verbreitung Von Werbeträgern
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The Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (IVW) (''Information Community for the Assessment of the Circulation of Media'', comparable to the Audit Bureau of Circulation) certifies and audits the circulations of major publications, including newspapers and magazines within
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
. Since the IVW was founded on November 4, 1949, the testing association has continuously expanded its control activities and adapted its individual test procedures to the new requirements of the advertising market. It was founded by the publishers in cooperation with the Central Association of the German Advertising Industry (ZAW). The IVW is a sub-organization of the ZAW, but has been legally independent since 1955. The Chairman of the IVW is the President of the ZAW. Today (as of 2006) the IVW collects and controls distribution data for almost the entire range of advertising media in Germany.


See also

*
Newspaper circulation Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulat ...
*
International Federation of Audit Bureaux of Circulations The International Federation of Audit Bureaux of Circulations (IFABC) is an organisation founded in 1963 in Stockholm, Sweden. IFABC is ''a voluntary cooperative federation of industry-sponsored organizations established in nations throughout th ...
** Audit Bureau of Circulations (disambiguation) **
Audit Bureau of Circulations (UK) The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The compan ...
* IVW pixel


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* Organisations based in Berlin Organizations established in 1949 Auditing organizations Newspapers circulation audit Publishing organizations {{Germany-org-stub