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Information pollution (also referred to as info pollution) is the contamination of an
information Information is an Abstraction, abstract concept that refers to something which has the power Communication, to inform. At the most fundamental level, it pertains to the Interpretation (philosophy), interpretation (perhaps Interpretation (log ...
supply with irrelevant, redundant, unsolicited, hampering, and low-value information. Examples include
misinformation Misinformation is incorrect or misleading information. Misinformation and disinformation are not interchangeable terms: misinformation can exist with or without specific malicious intent, whereas disinformation is distinct in that the information ...
, junk e-mail, and media violence. The spread of useless and undesirable information can have a detrimental effect on human activities. It is considered to be an adverse effect of the information revolution.


Overview

Information pollution generally applies to digital communication, such as
e-mail Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the ...
,
instant messaging Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate ( real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involv ...
(IM), and
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
. The term acquired particular relevance in 2003 when web usability expert Jakob Nielsen published articles discussing the topic. As early as 1971 researchers were expressing doubts about the negative effects of having to recover "valuable nodules from a slurry of garbage in which it is a randomly dispersed minor component." People use information in order to make decisions and adapt to circumstances. Cognitive studies demonstrated human beings can process only limited information before the quality of their decisions begins to deteriorate. Information overload is a related concept that can also harm decision-making. It refers to an abundance of available information, without respect to its quality. Although technology is thought to have exacerbated the problem, it is not the only cause of information pollution. Anything that distracts attention from the essential facts required to perform a task or make a decision could be considered an ''information pollutant''. Information pollution is seen as the digital equivalent of the environmental pollution generated by industrial processes.Capurro, R. (1990)
Towards an Information Ecology
In: I. Wormell, ed. ''Information and Quality''. London: Taylor Graham. pp. 122–139
Some authors claim that information overload is a crisis of global proportions, on the same scale as threats faced by environmental destruction. Others have expressed the need for the development of an information management paradigm that parallels
environmental management Environmental resource management or environmental management is the management of the interaction and impact of human societies on the environment. It is not, as the phrase might suggest, the management of the environment itself. Environment ...
practices.Bray, D.A. (2008)
Information Pollution, Knowledge Overload, Limited Attention Spans, and Our Responsibilities as IS Professionals
''Global Information Technology Management Association (GITMA) World Conference''.


Manifestations

The manifestations of information pollution can be classified into two groups: those that provoke disruption, and those that damage information quality. Typical examples of disrupting information pollutants include unsolicited electronic messages (spam) and instant messages, particularly in the workplace. Mobile phones (ring tones and content) are disruptive in many contexts. Disrupting information pollution is not always technology based. A common example are newspapers, where subscribers read less than half or even none of the articles provided. Superfluous messages, such as unnecessary labels on a map, also distract. Alternatively, information may be polluted when its quality is reduced. This may be due to inaccurate or outdated information, but it also happens when information is badly presented. For example, when content is unfocused or unclear or when they appear in cluttered, wordy, or poorly organised documents it is difficult for the reader to understand. Laws and regulations undergo changes and revisions. Handbooks and other sources used for interpreting these laws can fall years behind the changes, which can cause the public to be misinformed.


Causes


Cultural factors

Traditionally, information has been seen positively. People are accustomed to statements like "you cannot have too much information", "the more information the better", and " knowledge is power". The publishing and marketing industries have become used to printing many copies of books, magazines, and brochures regardless of customer
demand In economics, demand is the quantity of a goods, good that consumers are willing and able to purchase at various prices during a given time. In economics "demand" for a commodity is not the same thing as "desire" for it. It refers to both the desi ...
, just in case they are needed.
EBSCOhost EBSCO Information Services, headquartered in Ipswich, Massachusetts, is a division of EBSCO Industries Inc., a private company headquartered in Birmingham, Alabama. EBSCO provides products and services to libraries of many types around the worl ...
br>1977624
/ref> Democratised information sharing is an example of a new technology that has made it easier for information to reach everyone. Such technologies are perceived as a sign of
progress Progress is movement towards a perceived refined, improved, or otherwise desired state. It is central to the philosophy of progressivism, which interprets progress as the set of advancements in technology, science, and social organization effic ...
and individual empowerment, as well as a positive step to bridge the digital divide. However, they also increase the volume of distracting information, making it more difficult to distinguish valuable information from
noise Noise is sound, chiefly unwanted, unintentional, or harmful sound considered unpleasant, loud, or disruptive to mental or hearing faculties. From a physics standpoint, there is no distinction between noise and desired sound, as both are vibrat ...
. The continuous use of
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
in websites, technologies, newspapers, and everyday life is known as "cultural pollution".


Information technology

Technological advances of the 20th century and, in particular, the internet play a key role in the increase of information pollution.
Blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
s,
social network A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
s, personal websites, and mobile technology all contribute to increased "
noise Noise is sound, chiefly unwanted, unintentional, or harmful sound considered unpleasant, loud, or disruptive to mental or hearing faculties. From a physics standpoint, there is no distinction between noise and desired sound, as both are vibrat ...
". The level of pollution may depend on the context. For example, e-mail is likely to cause more information pollution in a corporate setting,Managing Information. 2008. In Focus: Managing the 'Information Pollution'. ''Managing Information'', 14(10), pp. 10–12 whereas
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
s are likely to be particularly disruptive in a confined space shared by multiple people, such as a train carriage.


Effects

The effects of information pollution can be seen at multiple levels.


Individual

At a personal level, information pollution affects individuals' capacity to evaluate options and find adequate solutions. This can lead to information overload,
anxiety Anxiety is an emotion characterised by an unpleasant state of inner wikt:turmoil, turmoil and includes feelings of dread over Anticipation, anticipated events. Anxiety is different from fear in that fear is defined as the emotional response ...
, decision paralysis, and stress. It can disrupt the learning process.


Society

Some authors argue that information pollution and information overload can cause loss of perspective and moral values. This argument may explain the indifferent attitude that society shows toward topics such as scientific discoveries, health warnings, or politics. Pollution makes people less sensitive to headlines and more cynical toward new messages.


Business

Information pollution contributes to information overload and stress, which can disrupt the kinds information processing and decision-making needed to complete tasks at work. This leads to delayed or flawed decisions, which can translate into loss of
productivity Productivity is the efficiency of production of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate output to a single input or an aggregate input used in a production proce ...
and
revenue In accounting, revenue is the total amount of income generated by the sale of product (business), goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some compan ...
as well as an increased risk of critical errors.


Solutions

Proposed solutions include
management Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a Government agency, government bodies through business administration, Nonprofit studies, nonprofit management, or the political s ...
techniques and refined technology. * Technology-based alternatives include
decision support system A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and ...
s and dashboards that enable prioritisation of information. Technologies that create frequent interruptions can be replaced with less-"polluting" options. Further, technology can improve the presentation quality, aiding understanding. * E-mail usage policies and information integrity assurance strategies can help.
Time management Time management is the process of planning and exercising conscious control of time spent on specific activities—especially to increase effectiveness, efficiency and productivity. Time management involves demands relating to work, social ...
and
stress management Stress management consists of a wide spectrum of techniques and psychotherapy, psychotherapies aimed at controlling a person's level of psychological stress, especially chronic stress, generally for the purpose of improving the function of everyda ...
can be applied; these solutions would involve setting priorities and minimising interruptions. Improved writing and presentation practices can minimise information pollution effects on others.


Related terms

The term ''infollution'' or ''informatization pollution'' was coined by Dr. Paek-Jae Cho, former president & CEO o
KTC (Korean Telecommunication Corp.)
in a 2002 speech at th
International Telecommunications Society (ITS)
14th biennial conference to describe any undesirable side effect brought about by information technology and its applications.


See also

* Digital divide * Enshittification * Information ecology *
Information explosion The information explosion is the rapid increase in the amount of published information or data and the effects of this abundance. As the amount of available data grows, the problem of managing the information becomes more difficult, which can lead ...
* Information filtering system * Information overload *
Information quality Information quality (IQ) is the quality of the content of information systems. It is often pragmatically defined as: "The fitness for use of the information provided". IQ frameworks also provides a tangible approach to assess and measure DQ/IQ in a ...
* Information revolution * Information society * Information superhighway * Informatization *
Spam (electronic) Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing), or sim ...
*
Stress management Stress management consists of a wide spectrum of techniques and psychotherapy, psychotherapies aimed at controlling a person's level of psychological stress, especially chronic stress, generally for the purpose of improving the function of everyda ...
*
Time management Time management is the process of planning and exercising conscious control of time spent on specific activities—especially to increase effectiveness, efficiency and productivity. Time management involves demands relating to work, social ...


References


External links


Information Pollution
Jakob Nielsen's Alertbox, 2003
Ten Steps for Cleaning Up Information Pollution
Jakob Nielsen's Alertbox, 2004
Web guru fights info pollution
– BBC, 2003 {{Media and human factors Information science Library science Social information processing Psychological warfare techniques Sociology of the Internet Disinformation Misinformation Pollution 2000s neologisms