Imagi Animation Studios, also known as Imagi Studios, was a
computer animation
Computer animation is the process used for digitally generating Film, moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Virtu ...
and
visual effects
Visual effects (sometimes abbreviated as VFX) is the process by which imagery is created or manipulated outside the context of
a live-action shot in filmmaking and video production.
The integration of live-action footage and other live-action fo ...
studio
A studio is a space set aside for creative work of any kind, including art, dance, music and theater.
The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal.
Types Art
The studio of any artist, esp ...
based in
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
, and established in 2000 by Imagi International Holdings Limited (), a Hong Kong–based investment company.
Background
In 2000, Imagi Animation Studios was set up and production started on its first project, the CGI-animated television series ''
Zentrix''. The company had a studio in
Chai Wan,
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
, as well as a creative development and production facility in
Los Angeles, California
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
and a satellite office in
Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
.
The company's first
CGI-animated theatrical film ''
TMNT'' was released on March 23, 2007, by
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, opening No. 1 at the
box office
A box office or ticket office is a place where ticket (admission), tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a Wicket gate, wicket. ...
, and was being distributed internationally by the
Weinstein Company
The Weinstein Company, LLC (usually credited or abbreviated as TWC) was an American independent film production and film distribution, distribution company, which was founded in New York City by Bob Weinstein, Bob and Harvey Weinstein on March 10 ...
. Imagi's focus was to create high-quality CGI-animated feature films with
superhero
A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
themes to entertain global audiences, combining
Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood ...
storytelling with computer animation done in Hong Kong.
Setbacks and bankruptcy
In January 2009, Imagi's auditing firm announced that the studio lacked funding to complete the release of ''Cat Tale'' (which was to have been released by
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM or MGM Studios) is an American Film production, film and television production and film distribution, distribution company headquartered ...
) and ''
Gatchaman.''
Art director
Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games.
It is the charge of a sole art director to supe ...
Felix Ip reported that ''Gatchamans release was not expected until later in 2009.
[It closed its doors as Imagi to assume another company name as to avoid any unclaimed debts to investors and staff.
] In June 2009, Imagi opened ''Gatchaman'' to licensing partners and announced a 3-D theatrical release for 2011.
[
] In October 2009, Imagi released ''
Astro Boy
''Astro Boy'', known in Japan as , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 volumes by Akita Shoten. Da ...
'', based on the
manga series of the same name. The film received generally mixed reviews from film critics and was a
box-office bomb
A box-office bomb is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has te ...
, losing the company $23 million in the process.
In January 2010, Imagi's
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
–based parent company Imagi International Holdings Limited announced that the ''Gatchaman'' project will be "''delivered in 100% Stereoscopic 3-D''" and that in order to safeguard working capital, it closed its
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
subsidiaries. This closure was finalized in late January with the layoff of approximately 30 staffers and the retaining of a few key personnel who will continue to work as consultants as Imagi seeks $30 million from investors to continue its animation projects.
[
][
]
On February 5, 2010, following the financial failure of ''Astro Boy'', Imagi Animation Studios filed for bankruptcy.
Works
Theatrical feature films
Television/Direct-to-video films
Short films
TV series
Cancelled films
References
External links
Official website
{{Authority control
Hong Kong animation studios
Mass media companies established in 2000
Mass media companies disestablished in 2010
Companies listed on the Hong Kong Stock Exchange