I Can't Believe It's Yogurt is a chain of stores that serves soft-serve
frozen yogurt
Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but c ...
products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.
History
I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.
Later, it was owned under parent company
Brice Foods. In 1984, it sued
TCBY
TCBY (The Country's Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt.
History
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY ...
, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".
I Can't Believe It's Yogurt! was acquired by
Yogen Früz in 1996.
1991 Austin massacre
In 1991, four young girls were murdered and raped in an I Can't Believe It's Yogurt! shop in
Austin, Texas
Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
. The case remains unsolved.
References
External links
I Can't Believe It's Yogurt Official Website
1977 establishments in Texas
1996 mergers and acquisitions
Companies based in Markham, Ontario
Fast-food chains of Canada
Fast-food chains of the United States
Fast-food franchises
Frozen yogurt businesses
Restaurants established in 1977
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