The ITB Berlin (Internationale Tourismus-Börse Berlin) is the world's largest

tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

trade fair A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific Industry (economics), industry can showcase and demonstrate their latest Product (business), products and se ...

. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car

rental Renting, also known as hiring or letting, is an agreement where a payment is made for the use of a good, service or property owned by another over a fixed period of time. To maintain such an agreement, a rental agreement (or lease) is sign ...

companies. The ITB

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

takes place annually in March at the

Messe Berlin Messe Berlin (') are exhibition grounds in the Charlottenburg-Wilmersdorf precinct of Berlin, Germany, at Masurenallee opposite the Haus des Rundfunks. Since 2011, they have officially been known as "Berlin ExpoCenter City" and operated by th ...

. The fair always has an official partner country, in 2018 (March 7–11) represented by the German state of

Mecklenburg-Vorpommern Mecklenburg-Vorpommern (MV; ; ), also known by its Anglicisation, anglicized name Mecklenburg–Western Pomerania, is a Federated state, state in the north-east of Germany. Of the country's States of Germany, sixteen states, Mecklenburg-Vorpom ...

. In 2020 the ITB Berlin did not take place. Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled. ITB Berlin 2021 and 2022 both took place entirely as virtual events. ITB Berlin (or just ITB) has been running since 1966 and now has managed to establish satellite events in

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

. The thematically ordered market segments help visitors and exhibitors to quickly find their way through the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel. In 2012, about 7,000 journalists attended the ITB Berlin, of whom about 1,500 came from abroad. In addition to the industry's leading trade magazines, business and travel journalists from 94 countries also report on the latest travel trends and products. 11,000 exhibitors from 180 countries welcomed 170,000 visitors, among these, 113,000 were trade visitors.

References

External links

* {{authority control Annual events in Berlin Tourism in Germany Trade fairs in Germany Tourism industry