The seventh-generation iPad Pro, marketed as the iPad Pro (M4), is a line of
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being comput ...
s developed and marketed by
Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
It was announced on May 7, 2024, following
Apple's event. This format excludes the domain and protocol with the tagline "Let Loose".
The seventh-generation iPad Pro was released on May 15, 2024, and is Apple's first device to use the
M4 chip, as well as an OLED-based display module. The 13-inch version is Apple’s thinnest device, with both models surpassing the
seventh-generation iPod Nano.
Features
Hardware
The seventh-generation iPad Pro models feature the
Apple M4
Apple M4 is an ARM-based system on a chip (SoC) designed by Apple Inc., part of the Apple silicon series, including a central processing unit (CPU), a graphics processing unit (GPU), a neural processing unit (NPU), and a digital signal processor ...
SoC. iPad Pro colors are available in Silver and a new Space Black, which is a darker version of Space Grey, similar to the
M3 MacBook Pro. The device comes with a Tandem
OLED display for both the 11 and the 13-inch model. The iPad Pro base model has 256 GB of storage and provides additional storage capacity of 512 GB, 1 TB and 2 TB. Both models have full screen brightness of 1000 nits for XDR content (with 1600 nits for HDR content). The iPad Pro offers 8 GB of RAM for the 256 and 512 GB and comes with a 9 core CPU with 3 performance cores and 6 efficiency cores and a 10 core GPU. For the iPad Pro with 1 and 2 TB, the device comes with a 10 core CPU with 4 performance cores and 6 efficiency cores along with 16 GB RAM. The iPad Pro 1 and 2 terabyte configurations also provides users with the option to add a nano-texture display, and to view the screen in ambient light conditions reducing glare. Unlike previous iPad Pros which comes with a 12 MP and a 10 MP ultrawide camera, this iPad Pro only comes with a 12 MP camera,
LiDAR
Lidar (, also LIDAR, or LiDAR; sometimes LADAR) is a method for determining ranges (variable distance) by targeting an object or a surface with a laser and measuring the time for the reflected light to return to the receiver. It can also be ...
and an upgraded True Tone flash. The iPad Pro also comes with a landscape front facing camera.
The M4 chip has options of a 9 and 10 core CPU.
Connectivity
The seventh generation iPad Pro includes a USB-C port for charging and connecting accessories. It supports
Thunderbolt 3 and
USB 4
USB4 (aka: USB 4.0) is a specification by the USB Implementers Forum (USB-IF), which was released in version 1.0 on 29 August 2019. The USB4 protocol is based on the Thunderbolt 3 protocol; the Thunderbolt 3 specification was donated to the USB- ...
with support for charging, and transfer speeds up to 40GB/s. The iPad Pros support the Apple Pencil Pro, the Apple Pencil USB-C and a new Apple Magic Keyboard featuring a new keyboard layout. The device also comes with
WiFi 6E
IEEE 802.11ax, officially marketed by the Wi-Fi Alliance as (2.4 GHz and 5 GHz) and (6 GHz), is an IEEE standard for wireless local-area networks (WLANs) and the successor of 802.11ac. It is also known as ''High Efficiency'' , for ...
(802.11ax) and Bluetooth 5.3 connectivity on all models, with cellular models adding sub-6
GHz 5G support.
"Crush!" advertisement controversy
The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a
hydraulic press and being symbolically compressed into an iPad Pro. The advertisement was originally posted to CEO
Tim Cook's X account and the company's
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel. In a statement to
Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry." In response to the controversy,
Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
released an ad for their
Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 Ultra as a music sheet, before ending with the tagline "Creativity cannot be crushed."
Timeline
Notes
References
IPad
IOS
Tablet computers introduced in 2024
Touchscreen portable media players
Tablet computers
{{Apple-stub