Héritage was a banner of discount grocery stores owned by

Provigo Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. It operates a retailing chain of stores and distribution warehouses. It is owned by Loblaw Companies Limited. The chai ...

to market smaller

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

s in

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

History

Launched in February 1982 by Provigo, the first store was located on 3565

Taschereau Boulevard Taschereau Boulevard is a major suburban boulevard located on the south shore of Montreal, Quebec, Canada. It is a section of Quebec Route 134 and runs from Longueuil to Candiac (junction of Autoroute 15). It is named after the prominent Quebe ...

Saint-Hubert, Quebec Saint-Hubert ( , , ) is a borough in the city of Longueuil, located in the Montérégie region of Quebec, Canada. It had been a separate city prior to January 1, 2002, when it along with several other neighbouring south shore municipalities w ...

. In 1992, several of the Steinberg's locations that the company Provigo acquired were transferred to its Héritage chain. The size of a typical Héritage outlet was between that of a traditional supermarket and a Maxi store. Héritage carried less products but offered bigger discounts than its sister chain Maxi. Like Maxi, Héritage stores were company-owned in contrast to the Provigo-branded locations that tended to be

franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

. In April 1995, Provigo folded the 42 Héritage stores into Maxi bringing the latter's number of locations to 67. According to Provigo, having its discount stores under the single Maxi banner would enable it to provide better customer service. In 2014, a plan by Provigo's owner

Loblaws Loblaws Inc. is a Canadian supermarket chain with stores located in the province of Ontario, and in Alberta and British Columbia under the Loblaws CityMarket banner. Headquartered in Brampton, Ontario, Loblaws is a subsidiary of Loblaw Companie ...

to revive the Héritage name was cancelled. This time, Héritage would have been used for franchises stores.

References

Companies based in Montreal Retail companies established in 1982 Retail companies disestablished in 1995 Defunct supermarkets of Canada {{DEFAULTSORT:Héritage