Hudson's Bay Rewards (known as HBC Rewards before February 2013) was a

loyalty program A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...

where customers would earn points for purchases at Hudson's Bay stores and thebay.com in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. HBC Rewards
/ref>A new year, a new 3-tiered rewards program for Hudson's Bay Company shoppers
/ref> The program has been paused since March 7, 2025, while the company undergoes corporate restructuring under the ''

Companies' Creditors Arrangement Act The ''Companies' Creditors Arrangement Act'' (CCAA; ) is a statute of the Parliament of Canada that allows insolvent corporations owing their creditors in excess of $5 million to restructure their businesses and financial affairs. The CCAA with ...

''. Prior to being paused, loyalty program members could redeem 1000 points as a $5 credit towards a purchase. Points could also be donated, gifted, or converted to RBC Avion points.

History

1980s and 1990s: Club Z and Air Miles

The rewards program was first introduced by Zellers in 1986. It was known as Club Z and awarded points to customers. Starting in the 1990s, The Bay offered

Air Miles Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, Bahrain, Qatar, and the United Arab Emirates. Points are earned on purchases ...

reward miles to their customers as a rewards program.

2000s: HBC Rewards launched

In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of its Home Outfitters chain, the HBC Rewards program was introduced in April 2001. Club Z points were automatically converted to the same amount in HBC Rewards points.

2010s: Zellers closure and Hudson's Bay Rewards rebranding

In 2012 and 2013, all but three Zellers locations across Canada shuttered, to be replaced by Target,

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

or other retailers. Points could still be earned at Zellers during the stores' liquidations, and the HBC stated that its Rewards program would continue to exist at the Bay and Home Outfitters. In 2013, HBC relaunched HBC rewards under a new name, Hudson's Bay Rewards. The program has three tiers based on annual spend at Hudson's Bay and thebay.com. Hudson's Bay points could be converted to

and vice-versa. Purchases made with a customer's HBC Credit Card or Mastercard doubled the points earned.

2020s: Hudson's Bay Rewards app and program re-launch

In 2021, the new Neo Financial HB Mastercard kept the same double-point bonus. In 2022, Hudson's Bay Rewards ended their point-conversion partnership with Air Miles. In 2023, an app was released that coincided with a relaunch of the Rewards program. The app and website now included personalized offers and point bonuses for users. Members could link their Rewards account with their

Petro-Canada Petro-Canada (colloquially known as Petro-Can) is a retail and wholesale marketing brand subsidiary of Suncor Energy. Until 1991, it was a federal Crown corporation (a state-owned enterprise). In August 2009, Petro-Canada merged with Suncor En ...

Points account and SPC memberships to earn more points. Members could also donate the dollar value of their points to the non-profit Hudson's Bay Foundation or gift them to another member.

External links

Hudson's Bay Rewards

References

{{Customer loyalty programs Hudson's Bay Company Customer loyalty programs in Canada