The Hotel Riviera del Pacífico was a

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

located in

Ensenada Ensenada ("inlet") is a city in Ensenada Municipality, Baja California, situated on the Pacific Coast of Mexico. Located on Bahía de Todos Santos, the city had a population of 279,765 in 2018, making it the third-largest city in Baja Californ ...

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. It was one of the most prestigious and luxurious hotels in

History

The hotel opened with great fanfare in 1930 but was not a real success until the early 1950s. It finally closed in 1964.

Origins

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...

sent North Americans south of their border in search of

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

and

alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...

, developing first

Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...

, then

Rosarito is a coastal city in Playas de Rosarito Municipality, Baja California, on the Pacific Coast of Mexico. As of 2010, the city had a population of 65,278. Located south of the US–Mexico border, Rosarito is a part of the greater San Diego–Tiju ...

, and finally Ensenada as tourist destinations. The Ensenada Beach Club, S.A. was formed with the goal to build a resort in Ensenada. After the Club dissolved in 1926, a number of its members joined a new company, Club Internationale, S.A., to continue the project, initially called the Hotel Playa de Ensenada (Ensenada Beach Hotel).

Architect An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...

Gordon F. Mayer was hired to design the hotel; Alfredo Ramos Martínez was hired to do its murals. The Playa Ensenada Hotel and Casino opened on October 31, 1930 with spectacular festivities, including the

Xavier Cugat Xavier Cugat (; ; 1 January 1900 – 27 October 1990) was an American musician and bandleader who was a leading figure in the spread of Latin music. Originally from Girona, Spain, he spent his formative years in Havana, Cuba, before arriving i ...

band, under the ''de facto'' management of boxer

Jack Dempsey William Harrison "Jack" Dempsey (June 24, 1895 – May 31, 1983), nicknamed Kid Blackie and The Manassa Mauler, was an American boxer who competed from 1914 to 1927, and world heavyweight champion from 1919 to 1926. One of the most iconic athl ...

Decline

The hotel was never a financial success, however, partly because the road from the United States was poor, and the end of Prohibition proved fatal. The hotel only ever operated intermittently, and was put to military use during the

Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

Revival and final closure

After the end of the War, one of the original shareholders, Jerome Utley of

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

, by then an old man and the only remaining shareholder, gave the hotel to a young lady with whom he was in love, Marjorie King Plant. Plant ran the hotel successfully with her Mexican lawyer and husband, Alfonso Rocha, changing its name to Hotel Riviera del Pacífico. Utley had been led to believe that Plant's marriage to Rocha was a " white marriage," that is a marriage of convenience serving only to give Plant the Mexican citizenship she needed to run the hotel, and when he discovered that this was not the case, he pursued Plant and then Rocha with court cases, leading first to Plant's leaving the hotel for the United States and then to Rocha's absconding from the hotel in 1956 to avoid a judgment against him. At this point the hotel was taken over by the Mexican government, which closed and partly demolished it in 1964.Maria Eugenia Bonifaz de Novelo, "The Hotel Riviera del Pacífico," San Diego Historical Society Quarterly Spring 1983

The Margarita

The

Margarita A margarita is a cocktail consisting of tequila, triple sec, and lime juice. Some margarita recipes include simple syrup as well and are often served with salt on the rim of the glass. Margaritas can be served either shaken with ice (on the rock ...

is claimed to have been invented in several different places and at several different times. One claim is that it was invented at the Hotel Riviera del Pacífico for Marjorie King Plant at the time when she was the joint owner. Other versions refer to Marjorie King, an actress, and some move the location from Ensenada to Tijuana. Margarita is a Spanish version of the name Marjorie. According to an article in the ''

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

'', the Margarita was invented in the 1940s by Carlos Daniel "Danny" Herrera.

Current status

Partly rebuilt in 1978, the hotel was reopened as the Centro Social, Cívico y Cultural de Ensenada. This includes an open-air theater, a historical museum, a cantina, and a number of rooms used for a variety of functions.

References

{{DEFAULTSORT:Riviera Del Pacifico Hotel buildings completed in 1930 Hotel Riviera Del Pacifico Defunct hotels Hotels disestablished in 1964 Hotels established in 1930 Hotels in Mexico Ensenada, Baja California Tourist attractions in Ensenada, Baja California Demolished buildings and structures in Mexico Buildings and structures demolished in 1964 Landmarks in Ensenada