Home Décor Products, Inc., was a large online retailer of

home improvement The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...

and

furnishings ] The decorative arts are arts or crafts whose aim is the design and manufacture of objects that are both beautiful and functional. This includes most of the objects for the interiors of buildings, as well as interior design, but typically excl ...

, headquartered in

Edison, New Jersey Edison is a Township (New Jersey), township located in Middlesex County, New Jersey, Middlesex County, in the U.S. state of New Jersey. Situated in Central Jersey, Central New Jersey within the core of the state's Raritan River, Raritan Valley r ...

. It claimed to stock more than 450,000 home products from more than 800 luxury brands including TOTO, Lenox, Kohler, and Jacuzzi.

Business portfolio

Home Décor Products owned and managed the following virtual commerce sites: * HomeClick.com – home improvement products * AbsoluteHome.com – home improvement merchandise * Hechinger.com – power tools and DIY products * BuildersSquare.com – comparison shopping site for DIY products * Barbecues.com – barbecue grills and outdoor living merchandise * ChefsCorner.com – kitchen tools, small kitchen appliances, and tableware * KnobsandThings.com – cabinet hardware, door handles, and switchplates * PoolClick.com – pool supplies and accessories

History

Home Décor Products was founded in November 2000 with the acquisition of Bathopia, a bath and kitchen e-tailer. Bathopia was relaunched as HomeClick.com, primarily an online retailer of bath and kitchen products, with the purpose of allowing the average consumer to purchase items directly online that were typically only available in various showrooms scattered about the country. HomeClick grew quickly in its first few years of existence and expanded its product offering to include appliances, lighting, housewares, and

tableware Tableware items are the dishware and utensils used for setting a table, serving food, and dining. The term includes cutlery, glassware, serving dishes, serving utensils, and other items used for practical as well as decorative purposes. The ...

by 2002. In subsequent years, Home Décor Products launched several other websites for different types of products. Specialty sites such as Barbecues.com, KnobsandThings.com and Poolclick.com followed the launch of AbsoluteHome.com in 2004. In 2006, the company purchased NationBlinds.com, a retail business for window furnishings. In October 2005, Home Décor Products bought the brand name of big-box retailer Hechinger, a brand known for

do-it-yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi- ...

(DIY) products. HDPI also acquired the assets of DIY brand Builders Square, relaunching it as a

comparison shopping engine A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare pr ...

for home and garden products. HDPI launched an advertising partnership program in June 2007, selling banner adverts on its websites. In 2006, Home Décor Products was recognized as #5 on the Internet Retailer Top 500 List in the Housewares/Home Furnishings category. HDPI was also ranked on the '' Inc.'' 500 List of Fastest Growing Companies of 2006. The company claimed web sales of $83.8 million in 2007. It had excessive inventory costs and was forced to declare Chapter 7 Bankruptcy on March 26, 2009, and has ceased operations.Internetretailer.com

References

{{DEFAULTSORT:Home Decor Products Online retailers of the United States Home decor retailers American companies established in 2000 Retail companies established in 2000 Internet properties established in 2000 Retail companies disestablished in 2009 Companies that have filed for Chapter 7 bankruptcy Companies that filed for Chapter 7 bankruptcy in 2009 3i Group companies Companies based in Middlesex County, New Jersey