"Hey, Rube!" is a slang phrase most commonly used in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
by
circus
A circus is a company of performers who put on diverse entertainment shows that may include clowns, acrobats, trained animals, trapeze acts, musicians, dancers, hoopers, tightrope walkers, jugglers, magicians, ventriloquists, and unicy ...
and
traveling carnival
A traveling carnival (American English), usually simply called a carnival, travelling funfair or travelling show (British English), is an amusement show that may be made up of List of amusement rides, amusement rides, food vendors, merchandi ...
workers ("
carnies"), with origins in the middle 19th century. It is a rallying call, or a cry for help, used by carnies in a fight with outsiders. It is also sometimes used to refer to such a fight: "The clown got a black eye in a Hey, Rube."
[
In the early days of circuses in America (c. 1800–1860), it was very common for circus folk to get into fights with the locals as they travelled from town to town.][ Circuses were rowdy, loud, and often lewd affairs, where country people could gather, blow off steam, and voice political views. ]Mark Twain
Samuel Langhorne Clemens (November 30, 1835 – April 21, 1910), known by the pen name Mark Twain, was an American writer, humorist, and essayist. He was praised as the "greatest humorist the United States has produced," with William Fau ...
's classic description of a circus and other shows in his 1884 novel ''Adventures of Huckleberry Finn
''Adventures of Huckleberry Finn'' is a picaresque novel by American author Mark Twain that was first published in the United Kingdom in December 1884 and in the United States in February 1885.
Commonly named among the Great American Novels, th ...
'' provides illustration. It was a rare show that did not include at least some violence, and this often involved the members of the circus.
When a carnie was attacked or in trouble, he would yell "Hey, Rube!" and all carnies within earshot would rush to his aid. Circus pioneer and legendary clown Dan Rice
Dan Rice (January 23, 1823 – February 22, 1900) was an American entertainer of many talents, most famously as a clown, who was active before the American Civil War. At the height of his career, Rice was a household name. Dan Rice also coin ...
called it "a terrible cry, eaningas no other expression in the language does, that a fierce deadly fight is on, that men who are far away from home ravelling circus workersmust band together in a struggle that means life or death to them."[ "Hey, Rube!" is still the safety phrase used by many modern theatrical performers to alert security of a violent audience member, especially in outdoor or festival environments where entertainers are in close proximity with large numbers of intoxicated patrons.
The origin of the expression can possibly be traced to 1848 when a member of ]Dan Rice
Dan Rice (January 23, 1823 – February 22, 1900) was an American entertainer of many talents, most famously as a clown, who was active before the American Civil War. At the height of his career, Rice was a household name. Dan Rice also coin ...
's troupe was attacked at a New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
dance house. That man yelled to his friend, named "Reuben", who rushed to his aid. Another potential explanation is that the name "Rube" is a slang term for country folk (e.g., "Rustic Reubens"), usually shortened to " rubes".
The ''Oxford English Dictionary's'' first entry for "Hey, Rube!" is from 1882, in the Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
''Times'' (3 Dec. Suppl. 12/4): "A canvasman watching a tent is just like a man watching his home. He'll fight in a minute if the outsider cuts the canvas, and if a crowd comes to quarrel he will yell, ‘Hey Rube!’ That's the circus rallying cry, and look out for war when you hear it."
The term is still known and used today in circuses, but usually as an allusion to the "glory days" when circuses were rowdy affairs, rather than in actual fights.[
]
Other uses
*''Hey, Rube!'' was the title of a 1921 American silent comedy short film starring Bobby Vernon and Helen Darling.
* During World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, "Hey Rube!" was the open-microphone radio call issued by Combat Air Directors on American aircraft carriers to alert USN fighters to prepare to defend a task force from enemy air-attack.
*American author Hunter S. Thompson (1937–2005) wrote a web sports column called "Hey, Rube", for ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
"Page 2," which was later compiled into a book called ''Hey Rube: Blood Sport, the Bush Doctrine, and the Downward Spiral of Dumbness Modern History from the Sports Desk'' (2005).
*During the 1980s the United States Navy
The United States Navy (USN) is the naval warfare, maritime military branch, service branch of the United States Department of Defense. It is the world's most powerful navy with the largest Displacement (ship), displacement, at 4.5 millio ...
conducted a periodic electronic warfare exercise code-named ''Hey Rube''.
* In the ''Dungeons & Dragons
''Dungeons & Dragons'' (commonly abbreviated as ''D&D'' or ''DnD'') is a fantasy tabletop role-playing game (TTRPG) originally created and designed by Gary Gygax and Dave Arneson. The game was first published in 1974 by TSR (company)#Tactical ...
'' role-playing adventure module '' The Keep on the Borderlands'' (1979), the goblin enemies shout the phrase "Bree-Yark" when they attack. The author, Gary Gygax
Ernest Gary Gygax ( ; July 27, 1938 – March 4, 2008) was an American game designer and author best known for co-creating the pioneering tabletop role-playing game ''Dungeons & Dragons'' (''D&D'') with Dave Arneson.
In the 1960s, Gygax creat ...
indicated that this translated as "Hey Rube!"
See also
*Dog whistle (politics)
In politics, a dog whistle is the use of coded or suggestive language in political messaging to garner support from a particular group without provoking opposition. The concept is named after ultrasonic dog whistles, which are audible to dogs ...
References
{{reflist
Circus slang