Hannah Amond (born 20 June 1991), known professionally as Hannah Diamond, is an English singer, songwriter, photographer, and visual artist. She has recorded on
A.G. Cook's
PC Music label since 2013, beginning with her debut single "
Pink and Blue". Her music and visual art employs an aesthetic of
hyperreality and heavily produced
cuteness
Cuteness is a type of Physical attractiveness, attractiveness commonly associated with youth and Human physical appearance, appearance, as well as a scientific concept and analytical model in ethology, first introduced by Austrian Ethology, etho ...
in tension with
sincerity.
Diamond released her debut studio album, ''
Reflections,'' in November 2019, followed by her second studio album, ''
Perfect Picture'', in October 2023. She also works as a photographer, producing visual artwork and
promotional materials for herself as well as other artists and publications.
Music career
2012–2015: Beginnings
Diamond met
GFOTY through a friend, and GFOTY introduced her to
A. G. Cook.
After a vocalist failed to show up to a session with Cook, the two worked on their first musical collaboration. In 2012, they recorded Diamond's first solo song, titled "Attachment".
Diamond released her debut single "
Pink and Blue" through PC Music in October 2013. The song resembles a lullaby, with a harshly synthetic quality. The attention received by "Pink and Blue" helped to introduce the fledgling label, and it placed 5th on ''Fact''s list of "The 100 best tracks of the decade so far".
The following January, Diamond appeared on A. G. Cook's "Keri Baby". The song toyed with the idea of Diamond as an
MP3 file or a digital entity on a screen. Diamond made her first live performance in April, at Basement in London. She released "Attachment" as her second single later that month. "Attachment" is a melancholy ballad about modern relationships, with a high-pitched melody backed by farcical harmonies.
Diamond's third solo single "
Every Night" was released in November 2014 and became PC Music's first single available through the
iTunes Store.
The song discusses feelings of desire and showcases a more bold personality than Diamond's earlier songs. Her vocals are childlike and staccato, supported by "oh-ooh-oh" harmonies.
The production drew comparisons to
La Bouche and "
Call Me Maybe" by
Carly Rae Jepsen.
"Every Night" received nearly 200,000 plays on
SoundCloud
SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is ...
within two weeks, and it became Diamond's first song to appear on a
''Billboard'' chart, reaching 28th on the
Emerging Artists chart.
March 2015 saw Diamond head to the US to play the
PC Music showcase at the Empire Garage in
Austin, Texas as part of
SXSW
South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...
. Her performance was very well received with
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
calling it a "well-crafted performance, as much about the aesthetic and choreography as the
camp songs" and according to ''
Flavorwire'' was the one "who impressed the most." On 8 May 2015, Diamond performed as part of a PC Music show at
BRIC House in Brooklyn, New York as part of the
Red Bull Music Academy Festival. The show was billed as the premiere of Pop Cube, "a multimedia reality network". In November 2015, Diamond released her song "Hi" with a music video made in conjunction with ''
i-D'' magazine. With the resources to produce her first music video, she chose 'Hi' as a way to wrap up her earlier material and serve as a good introduction to her next phase.
Diamond had begun recording a full-length album, originally planned for release in 2015.
2016–2021: ''Reflections''

February 2016 saw Hannah Diamond collaborate with
Charli XCX
Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
on a new track titled "Paradise", which featured on XCX's
''Vroom Vroom EP'', the first release on XCX's label Vroom Vroom Recordings. According to the singer, the label will combine her "love for bubblegum pop with mystery and darkness." In October that year, Diamond released the new single "Fade Away" with a lyric video via PC Music. On 22 December 2016, Diamond released a free single, "Make Believe", which was produced by easyFun and A.G. Cook.
On 13 December 2017, she released a new mix, ''Soon I won't see you at all,'' which contains three new tracks, one of which is a cover of "Concrete Angel" by
Gareth Emery. It was made available on YouTube for streaming with a link to a ZIP file of the mix in the description. On 16 November 2018, Diamond released "True", which is the lead single from her debut album ''
Reflections''.
On 17 September 2019, Diamond released the song "Part of Me" with
Danny L Harle. Just over a month later, on 30 October, Diamond released the single "Invisible" with its accompanying music video. With this release, she also announced the release date for ''
Reflections'' and revealed the album artwork. On 13 November, Diamond released another single leading up to the release of her album, titled "Love Goes On"''.'' The song was released with an accompanying music video. On 31 October, she announced her first headlining tour "The Invisible Tour", which was set to begin on 4 December, but she added new dates on 1, 4, and 28 November. Her debut album
''Reflections'' was released on November 22, and the tracklist was revealed the day before. On 5 February 2020, she announced that she would be the opening act in 4 shows for
Carly Rae Jepsen's
Dedicated Tour. The ''Reflections'' remix album was released in April 2020, and the vinyl was released in early 2020.
In 2020, Diamond featured on the remix for
100 gecs' "xXXi_wud_nvrstøp_ÜXXx" alongside Estonian rapper
Tommy Cash
Tommy Cash (April 5, 1940 – September 13, 2024) was an American Country music, country musician. His elder brother was Johnny Cash.
Background and career
Cash was born in Dyess, Arkansas, on April 5, 1940, the youngest of four sons and thre ...
, and appeared on A. G. Cook's two 2020 albums ''
7G'' and ''
Apple
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
''. In 2021, Diamond appeared on the Danny L Harle single, "Boing Beat", from his debut album ''
Harlecore'', and featured on the remix for A. G. Cook's "The Darkness", alongside
Sarah Bonito of
Kero Kero Bonito. She appeared on labelmate
Namasenda's debut ''
Unlimited Ammo'' mixtape in October 2021, and designed much of the project's single and album artwork.
2022–present: ''Perfect Picture''
Diamond begun teasing a second album in mid-2021 via social media. After debuting a new song at PC Music's
Pitchfork Music Festival
Pitchfork Music Festival was an annual music festival in Union Park (Chicago), Union Park in Chicago, Illinois, organized by the online magazine ''Pitchfork (website), Pitchfork.'' Starting in 2011, the festival announced a branch staged in Paris ...
London showcase and previewing it on TikTok, Diamond released the single "Staring at the Ceiling" on 24 February 2022. A year later, she released "Affirmations" as the second single from the album. "Perfect Picture" was released as the third single on 17 August. The same day, her
second album with the same name was announced for release on 6 October.
The fourth single, "Poster Girl", was released on 14 September 2023. The announcement was met with accusations that Diamond copied Swedish singer
Zara Larsson
Zara Maria Larsson (; born 16 December 1997) is a Swedish singer-songwriter and dancer. She first rose to prominence in 2008 after winning the Talang 2008, second season of ''Talang (Swedish TV show), Talang'', the Swedish version of the ''Got T ...
's cover art for the
album of the same name. Diamond addressed this, stating that "there is no joy to be found in using someone else's experience", and affirmed the legacy and influence her own photography and art from PC Music have had on culture.
''Perfect Picture'' marked a departure from the hopeless sound presented on ''Reflections,'' with
Pitchfork
A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials.
The term is also applie ...
author Peyton Toups writing "As Diamond steers away from the icy, sad-girl trappings of her earlier work, she morphs into a more upbeat, motivational pop star".
Visual artistry
Growing up, Diamond followed the work of fashion photographers such as
Mert and Marcus,
David LaChapelle, and
Nick Knight.
She studied fashion communication and styling, and her early work focused on
internet celebrities.
She is a member of Diamond Wright, which has made promotional images for
QT, latex clothing brand Meat, and PC Music artist Princess Bambi.
In 2015, she shot Charli XCX in global commercial campaigns for Boohoo and
Lynx
A lynx ( ; : lynx or lynxes) is any of the four wikt:extant, extant species (the Canada lynx, Iberian lynx, Eurasian lynx and the bobcat) within the medium-sized wild Felidae, cat genus ''Lynx''. The name originated in Middle Engl ...
Impulse. Before the founding of PC Music, Diamond worked with Cook on marketing material for makeup brand Illamasqua.
She has also done work as co-editor and director of photography for ''LOGO Magazine''.
She cited the futuristic visuals for
TLC's "
Waterfalls" music video as influential for their emphasis on technology. Diamond's music is often inspired by high-definition imagery and fashion campaigns.
Cook describes her as an artist "in control of
erown image", noting Diamond's involvement in producing the promotional material.
Her cover artwork uses heavy photo retouching to produce unnatural,
hyperreal versions of herself.
The covers show Diamond in front of empty, one-dimensional spaces. Her outfits are influenced by London
streetwear
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...
, and she is known for wearing her trademark pastel pink
puffer jacket.
January 2016 saw Diamond feature on the cover of OKgrl, a new online platform created by stylist Louby Mcloughlin & DVTK, the ex digital directors of fashion brand
Kenzo. Diamond has also spent time designing typefaces, including a new font which was featured in the lyric video for her song, "True".
As a photographer, Diamond's work includes a 2018 cover feature for
DIY, featuring
Years & Years'
Olly Alexander. Diamond shot
Sophia Webster's Spring/Summer 2019 campaign, the cover feature of the second issue of the French magazine Jalouse, which features
Migos rapper
Offset, and a
L'Officiel editorial for Charli XCX promoting her new album ''
Charli''.
In 2020, Diamond took over a creative director position for UK alt-pop band
Sundara Karma. Along with the band's frontman Oscar Pollock, she co-directed the music video for their single "Kill Me", In addition to making a series of promotional graphics, including the single artwork. Shots from their visual collaboration were featured on the cover of ''
DIY'' magazine in 2019.
Discography
Studio albums
Extended plays
Singles
As lead artist
As featured artist
Other appearances
Tours
Headlining
*
The Invisible Tour (2019-2020)
* Affirmations Tour (2023)
Opening act
*
Carly Rae Jepsen –
The Dedicated Tour (2020)
References
External links
*
*
{{DEFAULTSORT:Diamond, Hannah
1991 births
21st-century English singers
21st-century English women singers
English women in electronic music
English women pop singers
English women songwriters
Hyperpop musicians
Living people
Musicians from London
Musicians from Norwich
PC Music artists
Writers from London