Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia.

Brands

Hallensteins Brothers

Hallenstein Brothers (often shortened to Hallensteins) is a men's fashion, street and lifestyle retailer. It sells a range of men's fashion, clothing, footwear and accessories, ranging from street and lifestyle wear to contemporary formal dress. The company also designs and produces the in-house brands Hallensteins and HBrothers. It has 46 stores across New Zealand and Australia, including 5 in Auckland. Hallenstein brothers organisation logo

Glassons

Glassons is a women's fashion retailers, selling a range of

women's clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

and

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...

. It has 72 stores, including 12 in Auckland.

Ekocycle

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician

Will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing. In 2015 the HBrothers brand in conjunction with

Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...

launched an exclusive new range in further support of the Ekocycle line.

History

Bendix Hallenstein established his first clothing and department store at

The Octagon, Dunedin The Octagon is the city centre of Dunedin, in the South Island of New Zealand. It is an eight-sided plaza with a circular one-way carriageway, bisected by the city's main street, and is also the central terminus of two other main thoroughfares. ...

in 1876. By 1900, Hallensteins had 34 stores. Hallenstein Glasson Holdings Limited which was formed in 1985 through the merger between Hallensteins and Glassons, a

fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...

retailer founded in the early 1900s. In 2017, Hallensteins had 42 stores. Hallenstein Brothers has launched several campaigns featuring collaborations between musicians

The Script The Script are an Irish rock band formed in 2001 in Dublin, consisting of lead vocalist and keyboardist Danny O'Donoghue, lead guitarist Mark Sheehan, and drummer Glen Power. The band moved to London after signing to Sony Label Group imprint ...

filmed in Cuba and motorcross rider

Carey Hart Carey Jason Phillip Hart (born July 17, 1975) is an American off-road truck racer, former professional freestyle motocross competitor, and former motorcycle racer. He is known for being the first motorcyclist to perform a back flip on ...

filmed at the Bonneville Salt Flats. In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits. During the initial COVID-19 pandemic in New Zealand, Hallensteins Glassons staff received $5.18 million in wage subsidies from the

New Zealand Government , background_color = #012169 , image = New Zealand Government wordmark.svg , image_size=250px , date_established = , country = New Zealand , leader_title = Prime Minister Jacinda Ardern , appointed = Governor-General , main_organ = , ...

, with $2.48 million going to staff in Hallenstein Brothers stores. The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.

References

External links

* * * {{Retailers in New Zealand Clothing retailers of New Zealand Companies based in Dunedin New Zealand companies established in 1873 Retail companies established in 1873 Companies based in Auckland