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Announcement: New Team Name is "HAKUTO"
Google Lunar X PRIZE, July 15, 2013
or formerly was a team formed in early 2008 by a group of experienced space professionals inspired by the challenge of the
Google Lunar X PRIZE The Google Lunar X Prize (GLXP) was a 2007–2018 inducement prize space competition organized by the X Prize Foundation, and sponsored by Google. The challenge called for privately funded teams to be the first to land a lunar rover on t ...
to develop a robotic
Moon The Moon is Earth's only natural satellite. It Orbit of the Moon, orbits around Earth at Lunar distance, an average distance of (; about 30 times Earth diameter, Earth's diameter). The Moon rotation, rotates, with a rotation period (lunar ...
exploration mission. Hakuto was named after the
white rabbit The White Rabbit is a fictional and anthropomorphic character in Lewis Carroll's 1865 book ''Alice's Adventures in Wonderland''. He appears at the very beginning of the book, in chapter one, wearing a waistcoat, and muttering "Oh dear! Oh dea ...
in Japanese mythology. The team's original plan was to finance its lunar mission from advertising expenditure of large global companies and the team eventually succeeded in attracting sponsorship from multiple large brands, particularly in Japan. The team went through a number of phases of its organisation and plans. Initially the team was primarily a European effort and led in
the Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
. Later the team changed management and was led in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. At different stages of the competition the team had partnerships with two other teams (
Astrobotic Astrobotic Technology, Inc., commonly referred to as Astrobotic, is an American private company that is developing space robotics technology for lunar and planetary missions. It was founded in 2007 by Carnegie Mellon University, Carnegie Mellon ...
and then Team Indus) for the delivery of its lunar rover to the Moon's surface. Although the competition ended without any team launching their mission, the Hakuto team became a company, struck partnerships, working agreements and became ispace.


History

In 2008, ''White Label Space'' was founded in the Netherlands. In 2009, the team registered with the Google Lunar X PRIZE (GLXP).''History''
team Hakuto, 2014
The business plan of White Label Space aimed to make a new type of space technology company that was both attractive to sponsors and also technically strong. Throughout the period 2008 till 2010 the team established partnerships with a number of organisations, mostly in Europe, and White Label Space continued to publish its early progress on the developments of the lunar mission. On September 10, 2010 Japan-based members of the team established White Label Space Japan LLC, a Limited Liability Company registered in Japan. On June 11, 2012, it was decided to name unit 2 Rover prototype (PM-2) "White Rabbit" (written in
hiragana is a Japanese language, Japanese syllabary, part of the Japanese writing system, along with ''katakana'' as well as ''kanji''. It is a phonetic lettering system. The word ''hiragana'' means "common" or "plain" kana (originally also "easy", ...
as「はくと」, which is pronounced "Hakuto"). On January 30, 2013, the European team members had ceased substantial involvement and the Japan-based members decided to continue the work, establishing a new parent company called ispace Inc.The Japanese Space Bots That Could Build Moon Valley
Sarah Scoles, ''Wired''. 14 May 2018.
The change included a change of leadership from Steve Allen to co-founder Takeshi Hakamada.
team White Label Space
''チーム体制変更のお知らせ''
team Hakuto, 2013.1.30
Around that time the team also announced the lead engineer as Kazuya Yoshida, a professor of aerospace engineering at
Tohoku University is a public research university in Sendai, Miyagi, Japan. It is colloquially referred to as or . Established in 1907 as the third of the Imperial Universities, after the University of Tokyo and Kyoto University, it initially focused on sc ...
in Japan. On July 15, 2013 the team publicly announced the change the official team name to Hakuto (「ハクト」). On December 4, 2013, the team successfully crowd-funded the development of unit 3 Rover prototype (PM-3). On February 19, 2014, Hakuto was selected in the Milestone Prizes as one of five teams competing in the mobility subsystem section.''Japan's Hakuto was selected for Milestone Prizes finalists!''
Google Lunar X PRIZE, February 28, 2014
By 2014, carrying through on the initial vision of the ''White Label Space'' team, the Hakuto team had succeeded in obtaining sponsorship from a number of major Japanese brands for its lunar mission. Following on from the cessation of the GLXP the leader of the Hakuto GLXP team, ispace Inc., retained the support of KDDI, JAL and Suzuki, and proceeded to build further corporate partnerships as well as raising large amounts of
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
funding directed towards an expanded lunar mission program (see ispace Investors). The ''Sorato'' rover was donated to the US
National Air and Space Museum The National Air and Space Museum (NASM) of the Smithsonian Institution is a museum in Washington, D.C., in the United States, dedicated to history of aviation, human flight and space exploration. Established in 1946 as the National Air Museum, ...
in October 2019.


Lunar mission plans

The team initially planned its own lunar lander but later changed plan to fly their rover on landers operated by other GLXP teams. For most of the duration of the GLXP, the Hakuto rover was planned to be deployed from Astrobotic's ''Peregrine'' lander, however for the final phase of the prize, with Astrobotic lacking a launch contract, Hakuto established a new agreement with Team Indus for launch and lunar surface delivery of the rover. That mission was to use the proven
PSLV The Polar Satellite Launch Vehicle (PSLV) is an expendable medium-lift launch vehicle designed and operated by the Indian Space Research Organisation (ISRO). It was developed to allow India to launch its Indian Remote Sensing (IRS) satellite ...
launcher of the Indian Space Research Organisation (ISRO). Team Indus was subsequently confirmed by XPRIZE Foundation to have a valid launch contract and therefore both teams were eligible to remain in the prize beyond the launch contract cut-off date of end 2016. The launch was initially scheduled for 28 December 2017, and then delayed to March 2018. However, on 9 January 2018 it was reported that ISRO had cancelled the launch contract with TeamIndus and, by extension, Hakuto. On 23 January 2018, X Prize founder and chairman Peter Diamandis stated "After close consultation with our five finalist Google Lunar X Prize teams over the past several months, we have concluded that no team will make a launch attempt to reach the moon by the March 31, 2018, deadline... and the US$30 million Google Lunar XPRIZE will go unclaimed." In April 2018, it was reported that the leadership ( ispace Inc.) of the then former Hakuto GLXP team still planned to launch its rover in 2020 on the
Astrobotic Astrobotic Technology, Inc., commonly referred to as Astrobotic, is an American private company that is developing space robotics technology for lunar and planetary missions. It was founded in 2007 by Carnegie Mellon University, Carnegie Mellon ...
''Peregrine'' lander mission, launching on an
Atlas V Atlas V is an expendable launch system and the fifth major version in the Atlas (rocket family), Atlas launch vehicle family. It was developed by Lockheed Martin and has been operated by United Launch Alliance (ULA) since 2006. Primarily used to ...
rocket. That mission would have included Hakuto's ''Sorato'' rover being deployed on the lunar surface along with other smaller rovers, including Team AngelicvM's rover. The proposed landing site was Lacus Mortis. In August 2019, ispace announced a restructuring of its lunar program, since called Hakuto-R. A significant change was the elimination of the technology demonstration orbiter mission in 2020 in favor of moving more quickly toward a demonstration of commercial lunar landing capabilities. The Hakuto-R Mission 1 lunar lander was launched aboard a
Falcon 9 Block 5 Falcon 9 Block 5 is a Reusable launch system#Partial reusable launch systems, partially reusable, human-rating certification, human-rated, two-stage-to-orbit, medium-lift launch vehicle designed and manufactured in the United States by SpaceX. I ...
rocket on 11 December 2022, carrying the ''Rashid'' rover of the Emirates Lunar Mission and
JAXA The is the Japanese national air and space agency. Through the merger of three previously independent organizations, JAXA was formed on 1 October 2003. JAXA is responsible for research, technology development and launch of satellites into o ...
/
Tomy (trade name, trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as , became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pi ...
's SORA-Q transformable lunar robot, both of which Hakuto-R will deliver to the lunar surface. It also houses a music disc featuring the song ‘SORATO’ by the Japanese rock band
Sakanaction are a Japanese rock band from Sapporo, Hokkaido. Their music is a fusion of alternative rock, electronic, pop, and new wave styles. The band consists of five members: Ichiro Yamaguchi, Motoharu Iwadera, Ami Kusakari, Emi Okazaki, and Keiichi ...
. The primary landing site is Atlas Crater and landing was scheduled for April 25, 2023 at 16:40 UTC. However, ispace lost contact with the lander just before the attempted landing. CEO Takeshi Hamada believed that the mission had failed, saying "we have to assume that we could not complete the landing on the lunar surface." Hakuto-R Mission 2, a lunar lander and TENACIOUS
rover Rover may refer to: People Name * Constance Rover (1910–2005), English historian * Jolanda de Rover (born 1963), Dutch swimmer * Rover Thomas (c. 1920–1998), Indigenous Australian artist Stage name * Rover (musician), French singer-songw ...
, was launched on 15 January 2025. Landing was expected in
Mare Frigoris Mare Frigoris (Latin ''frīgōris'', the "Sea of Cold") is a lunar mare in the far north of the Moon. It is located in the outer rings of the Procellarum basin, just north of Mare Imbrium, and stretches east to north of Mare Serenitatis. It is j ...
around 6 June 2025. The mission was scheduled to land on Thursday, 5 June, at 19:17 
UTC Coordinated Universal Time (UTC) is the primary time standard globally used to regulate clocks and time. It establishes a reference for the current time, forming the basis for civil time and time zones. UTC facilitates international communica ...
, assuming the primary landing spot in the middle of Mare Frigoris was chosen. If ispace decided to use one of the three backup landing sites, those attempts would occur on different times. According to the live telemetry, it flipped over and died one minute before landing.


See also

*
Private spaceflight Private spaceflight is any spaceflight development that is not conducted by a government agency, such as NASA or ESA. During the early decades of the Space Age, the government space agencies of the Soviet Union and United States pionee ...
* Space advertising * X PRIZE Foundation


References


External links


Hakuto official website

White Label Space Website

White Label Space Japan Site



ispace inc.
{{Future spaceflights Google Lunar X Prize Lunar rovers