Hafez Al-Assad's Cult Of Personality

Hafez al-Assad's cult of personality was developed to incredible proportions. Numerous portraits, frescoes, images on money and statues of the dictator Assad, who ruled Ba'athist Syria from 1970 to 2000, could be seen everywhere. The Assad regime had complete control over all mass media and all spheres of life in Syria, effectively spreading its cult of personality.

Coming to power and first actions

Syrian army general Hafez al-Assad came to power in 1970 after a successful and bloodless coup against the regime of Salah Jadid, Syria's first neo-Ba'athist leader. According to Patrick Seale, Assad's rule "began with an immediate and considerable advantage: the government he displaced was so detested that any alternative came as a relief". He first tried to establish national unity, which he felt had been lost under the leadership of Michel Aflaq and Salah Jadid. Assad differed from his predecessor at the outset, visiting local villages and hearing citizen complaints. The Syrian people felt that Assad's rise to power would lead to change; one of his first acts as ruler was to visit Sultan al-Atrash, father of the Aflaqite Ba'athist Mansur al-Atrash, to honor his efforts during the Great Arab Revolution. He made overtures to the Writers' Union, rehabilitating those who had been forced underground, jailed or sent into exile for representing what radical neo-Ba'athists called the reactionary classes. Although Assad did not democratize the country, he eased the government's repressive policies.

But in the 1980s, after a recent Muslim Brotherhood uprising (which had been brutally suppressed), his regime hardened: Assad resumed its version of militaristic Leninism, repealing liberalization introduced when Assad came to power. These years were characterized by an even greater expansion of Assad's personality cult.

Creation and ideas of the cult of personality

Ideas of the personality cult

Assad quickly developed a state-sponsored cult of personality in order to maintain power. Because he wanted to become an Arab leader, he often represented himself as a successor to Egypt's Gamal Abdel Nasser, having risen to power in November 1970, a few weeks after Nasser's death. He modelled his presidential system on Nasser's, hailed Nasser for his pan-Arabic leadership, and in public he displayed photographs of Nasser alongside posters of himself. Assad also demonstrated his admiration for Salah ad-Din, a Muslim Kurdish leader who in the 12th century unified the Muslim East and defeating the Crusaders in 1187 and subsequently conquered Jerusalem. Assad displayed a large painting of Salah ad-Din's tomb in Damascus in his office and issued a currency bill featuring Salah ad-Din. In his speeches and conversations, Assad frequently hailed Salah ad-Din's successes and his victory over the Crusaders while equating Israel with the Kingdom of Jerusalem, the Crusaders' state.

Assad developed a Stalinist-style personality cult around him; which depicted him as the father figure of Syrian nation. Ba'ath party loyalists designated him as "''Al-Abad''"; an Arabic terminology with deep religious dimensions. Linguistically, ''''Al-Abad'''' means "forever, infinite and immortality" and religious clerics use this term in relation to Divine Attributes. By designating Assad as "''Al-Abad''", Syrian Ba'ath Movement ideologically elevated Hafez al-Assad as its "Immortal", "god-like figure" who is supposed to represent the state as well as the Syrian nation itself. Another meaning of ''Al-Abad'' is "permanent", which is used in state propaganda to denote the perpetual ''status quo'' of an "eternal political order" created by Hafez al-Assad, who continues to live in Assadist ideology. Arab Socialist Ba'ath party initially manufactured Hafez al-Assad's cult of Arab socialist heroism in consultancy with Soviet state propagandists, mimicking the pervasive personality cults prevalent across Soviet Bloc dictatorships like Romania and North Korea.

Beginning as a tool to bind every Syrian citizen with the obligation of undying loyalty (''bay'ah'') to Assad in 1970s, the propaganda was further intensified and personalist depictions reached new heights during the 1980s. The state began re-writing Syrian history itself, with the Ba'ath party deifying Hafez al-Assad as their "leader for eternity" ''qa'iduna ila l-abad''"and portraying him as "the second Saladin" who guarantees Arab peoples victory over Zionist Crusaders. Through kindergarten, school books, educational institutions and Baathist media; Assadist propaganda constructed the image of a homogenous Arab nation protected by a fatherly leader revelling under the "cult of Saladin". Assad regime venerates Hafez al-Assad's personalist iconography perpetually in the public and private spheres of everyday Syrian life. After Hafez's death, the personality cult was extended to his son, Bashar al-Assad. Monuments, pictures, statues, symbols and billboards of both the leaders extensively pervade Syrian society, designed to consolidate the notion of "Assad's Syria". Observers view the state propaganda efforts as a strategy for securing the compliance of the masses and identifying Syrian nationhood with the Assad dynasty. In addition to Assad's ambition to turn Syria into a regional power and to himself become a pan-Arab leader, Assad calculated that working for Arab unity and stepping up the struggle against Israel were likely to strengthen his legitimacy and leadership among the various sections of the Syrian population. Ba'athist propaganda portrayed Hafez al-Assad as a strong leader whose wisdom was "beyond the comprehension of the average citizen." Syrian state propaganda also cast Assadism (state ideology since 1970, based on the ideas and thinking of Hafez Assad) as a neo-Ba'athist current that evolved Ba'athist ideology with the needs of the modern era. The cult of personality portrayed Assad as a defender of the Palestinians against Israel, as a strong military leader, as a wise, modest and just leader of the country.

Portraits of Assad, often depicting him engaging in heroic activities, were placed in public spaces. He named numerous places and institutions after himself and members of his family. In schools, children were taught to sing songs of adulation about Hafez al-Assad. Teachers began each lesson with the song "Our eternal leader, Hafez al-Assad". Assad was sometimes portrayed with apparently divine properties. Sculptures and portraits depicted him alongside the prophet Mohammad, and after his mother's death, the government produced portraits of her surrounded by a halo. Syrian officials were made to refer to him as 'the sanctified one' (al-Muqaddas). This strategy was also pursued by Assad's son and next dictator, Bashar al-Assad. Hafez named myriad numbers of places and institutions in Syria after himself and other members of his family, such as Lake Assad, an artificial reservoir filled during his time in office. School students were taught Ba'athism and Assadist ideas through a course known as " Political Arab Sociology". Propaganda and the cult of personality of Assad were also promoted through Ba'athist youth organizations such as the Revolutionary Youth Union or RYU (membership in which was mandatory). Since Hafez al-Assad's seizure of power in 1970; state propaganda has promoted a new national discourse based on unifying Syrians under "a single imagined Ba'athist identity" and Assadism. Fervently loyalist paramilitaries known as the ''Shabiha'' (tr. ghosts) deify the Assad dynasty through slogans such as ''There is no God except Bashar!'' (Arabic: لا إله الا بشار) and pursue psychological warfare against non-conformist populations.
Middle East Insight magazine says: "In no other country in recent memory ... not Mao's China, nor Tito's Yugoslavia, has the intensity of the personality cult reached such extremes. Asad's image, speaking, smiling, listening, benevolent or stern, solemn or reflective, is everywhere. Sometimes there are half a dozen pictures of him in a row. His face envelops telephone poles and trucks, churches and mosques. His is the visage a Syrian sees when he opens his newspaper."

The influence of historical events

Yom Kippur war

The Yom Kippur War has been a very important component in Government propaganda and the personality cult of Hafez Assad.

In October 6, 1973, Syria, along with Egypt (led by Anwar Sadat), went to war against Israel. Initially, the two Arab armies made significant gains on both fronts, but later, in the face of vastly superior Israeli forces, lack of coordination, and severe misunderstandings with Egypt, Syria lost its military gains, while Israel advanced deeper into Syria, to the Bashan salient. The main reason for the reversal of fortune was Egypt's operational pause from 7 to 14 October. After capturing parts of the Sinai, the Egyptian campaign halted and the Syrians were left fighting the Israelis alone. The Egyptian leaders, believing their war aims accomplished, dug in. While their early successes in the war had surprised them, War Minister General Ahmad Ismail Ali advised caution. In Syria, Assad and his generals waited for the Egyptians to move. When the Israeli government learned of Egypt's modest war strategy, it ordered an "immediate continuous action" against the Syrian military. According to Patrick Seale, "For three days, 7, 8, and 9 October, Syrian troops on the Golan faced the full fury of the Israeli air force as, from first light to nightfall, wave after wave of aircraft swooped down to bomb, strafe and napalm their tank concentration and their fuel and ammunition carriers right back to the Purple Line."

However, unlike in the Six-Day War, the Syrian Arab Army was not routed. While Egypt withdrew from the war by signing unilateral agreements with Israel, Assad continued a war of attrition against Israel, inflicting losses on it and blocking the possibility of increasing Israeli gains. Assad's skill as a cool, proud, tough, and shrewd negotiator in the post war period enabled him to gain the town of Kuneitra and the respect and admiration of many Arabs. Assad signed a disengagement agreement with Israel only in May 1974, emerging from the war as a resilient and strong player. In June, 26, Assad raised the Syrian flag in a grand and public manner over Kuneitra, which he had received after the war, and which became an important symbol of the personality cult. Propaganda and cult of personality portrayed this war as a clear victory for Assad. Many of his followers now regarded Assad as the new pan-Arab leader, and a worthy successor of Nasser.

Collapse of the Eastern bloc

When the communist governments in the Eastern Bloc collapsed, an ideological crisis within the government arose. However, Assad and his supporters hit back, stating that because of the "Corrective Movement under the leadership of the warrior Hafez al-Assad", the principles of economic and political pluralism, which had been introduced "some two decades" beforehand, safeguarded the Syrian government from the possibility of collapse.

Cult after Hafez death

The cult of personality continued to exist even after Hafez al-Assad's death in 2000, when his son, Bashar al-Assad, came to power. After Hafez's death, 40 days of mourning were declared in Syria, as well as outside Syria, in a number of Arab countries: Lebanon (7 days), Egypt, Jordan, Oman, Palestine, Libya, Iran, Morocco, United Arab Emirates, Yemen, Kuwait and Qatar (all of them 3 days of mourning). Syria also saw mass demonstrations in memory of Hafez and in support of Bashar al-Assad.

Bashar continued the cult of his father, whose portraits and statues remained hanging everywhere, but they were also joined by portraits of Bashar himself. As a result, the cult of personality as such continued to exist, albeit without its leader.

End of the cult

The end of the personality cult coincided with the end of the Assad regime. From late November to December 7, 2024, Syrian opposition forces carried out a large-scale military operation against Assad's forces, very quickly pushing it out of almost all major cities and ultimately capturing the capital Damascus.

After the fall of the regime, an event called " De-Assadization" emerged - the mass destruction of any symbols of the Assad regime, especially statues and portraits. The new transitional government led by opposition forces also began operations against former members of the Assad government or others who fell under suspicion, in the western parts of the country, historically populated by Alawites - the main popular support of the Assad regime. Demands for revenge from the Sunni majority were increasingly heard. Transitional government conducted a mass murders of alawites as an revenge for 50 years of rule by the Alawite minority, which led to increased support of the Assad loyalists and formation of more alawite militias. After the fall of the regime, former members of the Assad's army and Alawites began an armed insurgency, attacking the troops of the transitional government, and witnessed anti-Alawite massacres.

Gallery

File:Pounds President Assad-silver.jpg, Hafez al-Assad's image on the 1 Syrian pound coin.
File:Assad Aleppo Syria 2001.jpg, Hafez Assad's statue in Aleppo.
File:دوار السبع بحرات- دوار الرئيس حاليا - panoramio (cropped).jpg, Another statue of Hafez Assad.
File:Yusuf al-Azma Square, Damascus 1995 01.jpg, Assad's portrait on the Yousef al-Azma Square in Damascus.
File:Hafiz Al-Assad was everywhere.jpg, Assad's portrait with palestinian flags.
File:Damascus Post Office.jpg, Portrait of Hafez and Bashar on the state building in Damascus.
File:Assad Maalula Syria 2001.jpg, Portrait of Assad with his two sons (Bashar and Bassel) in Maaloula.
File:Syria 1997 24.jpg, Assad portrait on ancient building.
File:Portrait of Hafez Assad on the tank during 1990 parade in Syria.jpg, Portrait of Assad on the tank during 1990 parade.

See also

* List of cults of personality

References

Sources

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* {{Cite book, title=Commanding Syria: Bashar al-Asad and the First Years in Power, last=Zisser, first=Eyal, publisher=I. B. Tauris, year=2006, isbn=978-1-84511-153-3

Hafez al-Assad
Cults of personality