''Ha'ir'' (, lit ''The City'') is a weekly local newspaper published in

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

. The tabloid-sized newspaper was first published in October 1980. Since April 2005 when there was a major shakeup in the business structure of newspaper's publisher, Schocken Group, it has been distributed for free. ''Ha'ir'' is published on a Thursday evening, and is distributed throughout the metropolitan area of Tel Aviv through newspaper stands. One of ''Ha'ir'' supplements is ''Akhbar Ha'ir'' (, lit. ''City Mouse''), a Tel Aviv entertainment guide. In December 2009, distribution of ''Ha'ir'' was stopped to residents of

Holon Holon (, ) is a city in the Tel Aviv District of Israel, located south of Tel Aviv. Holon is part of the Gush Dan, Gush Dan metropolitan area. In , it had a population of , making it the List of cities in Israel, tenth most populous city in Isra ...

and

Petah Tikva Petah Tikva (, ), also spelt Petah Tiqwa and known informally as Em HaMoshavot (), is a city in the Central District (Israel), Central District of Israel, east of Tel Aviv. It was founded in 1878, mainly by Haredi Judaism, Haredi Jews of the Old Y ...

after research with

focus group A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market researc ...

s found that residents are not interested in the content that is seen as more relevant to Tel Avivians.

References

Newspapers established in 1980 Weekly newspapers published in Israel Hebrew-language newspapers Mass media in Tel Aviv Words and phrases in Modern Hebrew {{israel-newspaper-stub

See also

References