HOOAH! Bar
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The Soldier Fuel bar, formerly known as Hooah! bar, is a dairy-based calcium-enriched
energy bar Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein (nutrient), protein, carbohydrates, dietary fiber, and other nutri ...
created by the
United States military The United States Armed Forces are the Military, military forces of the United States. U.S. United States Code, federal law names six armed forces: the United States Army, Army, United States Marine Corps, Marine Corps, United States Navy, Na ...
in 1996. It was originally provided to military personnel packaged within a field ration, such as the
Meal, Ready-to-Eat The Meal, Ready-to-Eat (MRE) is a self-contained individual United States military ration used by the United States Armed Forces and Department of Defense. It is intended for use by American service members in combat or field conditions wher ...
, Meal Cold Weather, or
First Strike Ration The First Strike Ration (FSR) is a compact assault United States military ration. It is designed to be consumed on the move during the first 72 hours of conflict. It was created by the United States Army Soldier Systems Center in Natick, Massa ...
.


Origin

The name comes from the word "
hooah Hooah is a battle cry used by members of the United States Army. Originally spelled "Hough", the battle cry was first used by members of the 2nd Cavalry Regiment (United States), 2nd Cavalry Regiment during the Second Seminole War in 1841, after ...
", an expression of high morale, strength and confidence most commonly used by the
United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...
. As the
Marine Corps Marines (or naval infantry) are military personnel generally trained to operate on both land and sea, with a particular focus on amphibious warfare. Historically, the main tasks undertaken by marines have included raiding ashore (often in supp ...
preferred the word " Oohrah!" instead, the bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; newer wrappers have both logos on the same side. The commercial version features the United States
roundel A roundel is a circular disc used as a symbol. The term is used in heraldry, but also commonly used to refer to a type of national insignia used on military aircraft, generally circular in shape and usually comprising concentric rings of differ ...
instead. The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter (mocha is used instead).


Commercial availability

In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004. The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates. While "Soldier Fuel" was offered in both chocolate and peanut butter in 2017, as of early 2020, it is offered only in chocolate.


See also

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Military rations Military rations, operational rations, or military provisions are goods issued to sustain the needs of military Military personnel, personnel. As their name suggests, military rations have historically been, and often still are, subject to ratio ...
*
D-ration Military chocolate has been a part of standard United States military rations since the original D-ration bar of 1937. Today, military chocolate is issued to troops as part of basic field rations and sundry packs. Chocolate rations served two ...
*
BP-5 Compact Food BP-5 Compact Food (also known as a BP-5 biscuit) is a high-calorie, vitamin fortified, compact, compressed and dry Emergency rations, emergency food (food ration bar), often used by relief agency, relief agencies for the emergency feeding of ref ...
*
Ninja diet Military rations, operational rations, or military provisions are goods issued to sustain the needs of military personnel. As their name suggests, military rations have historically been, and often still are, subject to rationing, with each indi ...


References


External links


Soldier Fuel
official website
Stepping up to the energy bar – ''Boston Globe''




{{Energy bars Military food of the United States Products introduced in 1996 Energy food products