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The Green brothers,
John John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Secon ...
(born 1977) and
Hank Hank is a male given name. It may have been inspired by the Dutch name Henk,The Origins of 10 Nicknam ...
(born 1980), are two American entrepreneurs, social activists, authors, and
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
vlog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
gers. The two extensively work together, having started their collaborative popularity with a daily vlog project in 2007 titled "Brotherhood 2.0", in which they only communicated in vlogs posted to YouTube for a year. The Greens' portfolio of online work now includes their main
Vlogbrothers Vlogbrothers (sometimes stylized as VlogBrothers or vlogbrothers) is a video blog channel on YouTube. The Internet-based show is created and hosted by the Green brothers: John Green and Hank Green. The first incarnation of the brothers' online b ...
channel, '' Crash Course'', ''
SciShow ''SciShow'' is a collection of YouTube channels that focuses on science news. The program is hosted by Hank Green along with a rotating cast of co-hosts. ''SciShow'' was launched as an original channel. The series has been consistently releasing ...
'', their podcast '' Dear Hank & John'', and several other projects spanning several forms of media. Both brothers have become known for their individual projects as well. John has written several books which have received widespread acclaim and popularity, including ''
The Fault in Our Stars ''The Fault in Our Stars'' is a novel by John Green. It is his fourth solo novel, and sixth novel overall. It was published on January 10, 2012. The title is inspired by Act 1, Scene 2 of Shakespeare's play ''Julius Caesar'', in which the noble ...
''. The novel was made into a 2014 film adaptation, which was number one at the box office during its opening weekend and grossed over $307 million worldwide. Hank has founded several companies, starting when he created "EcoGeek", a blog dedicated to environmentally beneficial advancements in technology. The blog was originally a class project of Hank's, while he studied at the
University of Montana The University of Montana (UM) is a public research university in Missoula, Montana. UM is a flagship institution of the Montana University System and its second largest campus. UM reported 10,962 undergraduate and graduate students in the fal ...
, but eventually progressed into becoming a major environmental publication, which would grab the attention of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
''. The company has since evolved into
Complexly Complexly is an American online video and audio production company, based in Missoula, Montana, and Indianapolis, Indiana. Its founders are brothers John and Hank Green (who acts as CEO), who began their Vlogbrothers YouTube channel in 2007. In 2 ...
, the parent company for most of the Green brothers' projects. Hank co-founded the record label and e-commerce merchandise company
DFTBA Records DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008. Originally a record label, the company now focuses on selling merchandise for prominent YouTube content ...
with Alan Lastufka and his
debut novel A debut novel is the first novel a novelist publishes. Debut novels are often the author's first opportunity to make an impact on the publishing industry, and thus the success or failure of a debut novel can affect the ability of the author to p ...
, ''
An Absolutely Remarkable Thing ''An Absolutely Remarkable Thing'' is a science fiction novel by American author Hank Green. It was published on September 25, 2018, by Dutton Books, and is Green's debut novel. Announced on September 19, 2017, the novel is the first of a two-bo ...
'' and its sequel '' A Beautifully Foolish Endeavor'' debuted as ''New York Times'' best sellers. Together, the two brothers are credited with creating what some have described as a "YouTube media" or "online multimedia" empire. This empire, including projects centered on education, gaming, and activism, among others, has amassed an active
fanbase A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant ...
known as "
Nerdfighteria Nerdfighteria is a mainly online-based community subculture that originated on YouTube in 2007, when the VlogBrothers (John and Hank Green) rose to prominence in the YouTube community. As their popularity grew, so did coverage on Nerdfighteria, w ...
". Other projects founded by the brothers include the online-video conference
VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...
and the annual charity event
Project for Awesome Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, run through their VlogBrothers YouTube channel and through their online community known as Nerdfight ...
.


Online video and audio projects


Vlogbrothers

On January 1, 2007, after being heavily inspired by ''
the show with zefrank ''the show with zefrank'' was a web video show by Ze Frank produced each weekday from March 17, 2006 until March 17, 2007. The format of the program combined commentary on media and current events with viewer contributions and activities. It is c ...
'', the Greens launched the Vlogbrothers channel. Another inspiration for the project was the video blog, ''
lonelygirl15 ''Lonelygirl15'' is an American science fiction thriller web series created by Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. It was independently released on YouTube from June 16, 2006 to August 1, 2008, and was also brief ...
''. The project was originally meant to be a year-long way to deepen the bond between the brothers, creating a new outlet to communicate to each other. Prior to the video blog, Hank claims the two, "didn't ever talk, really". The project, titled "Brotherhood 2.0", quickly grew an audience, leading to the Greens' success on YouTube. On their following, Hank has stated, "We were never really shouting into the void. There were always people following us. Even if it was just a couple dozen people, they were really engaged." ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'' has described the Vlogbrothers channel as "the anchor of an online empire". The topics of videos on the channel vary widely, as the Greens speak about whatever is on their minds at the time. The first majorly successful Vlogbrothers video, "Accio Deathly Hallows", uploaded on July 18, 2007, was a song about ''
Harry Potter and the Deathly Hallows ''Harry Potter and the Deathly Hallows'' is a fantasy novel written by British author J. K. Rowling and the seventh and final novel of the main ''Harry Potter'' series. It was released on 21 July 2007 in the United Kingdom by Bloomsbury Publi ...
''. The video was featured on YouTube's front page, earned over 1 million views, now has almost 2 million views, and introduced the brothers to the ''Harry Potter'' fandom. By the end of 2007, the channel garnered 40,000 subscribers. Another video, in which John announces his support for his friend, mathematician and politician,
Daniel Biss Daniel Kálmán Biss (born August 27, 1977) is an American mathematician and politician serving as mayor of Evanston, Illinois, Evanston, Illinois. He previously served as a member of both the Illinois House of Representatives and Illinois Senate. ...
, was covered by ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. The Brotherhood 2.0 project would end on December 31, 2007, but the Greens announced on their final Brotherhood 2.0 vlog, that they would continue creating videos. The channel and its fanbase would grow past Brotherhood 2.0, and eventually in 2013, it reached the 1 million subscriber threshold. The brothers have continued to work on the channel, with Hank stating, "I'm so happy that we get to keep doing vlogbrothers and that people still care about vlogbrothers", adding, "that's still the thing I do. Everything else is just an extension of that thing."


Educational channels

The Green brothers have been constantly seeking to educate their viewers on various topics. Since late 2011 and early 2012, the two have been launching and working on several educational channels. Among these channels include ''Crash Course'', ''SciShow'' (including its ''Space'' and ''Psych'' spinoffs), ''The Brain Scoop'' (since spun off), ''Sexplanations'', ''How to Adult'', and ''Mental Floss''. In an interview with ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', John Green stated, "I think people support Crash Course and SciShow because they want for Crash Course and SciShow to exist and they believe in our mission to make educational content for free, for everyone, for ever." The brothers have been described as, "one of the main voices in YouTube's vibrant education community". These channels are operated under the company name of
Complexly Complexly is an American online video and audio production company, based in Missoula, Montana, and Indianapolis, Indiana. Its founders are brothers John and Hank Green (who acts as CEO), who began their Vlogbrothers YouTube channel in 2007. In 2 ...
.


''Crash Course'' and ''SciShow''

''Crash Course'' is an educational channel that was launched by
Hank Green William Henry Green II (born May 5, 1980) is an American vlogger, science communicator, entrepreneur, author, internet producer, and musician. He is known for producing the YouTube channel Vlogbrothers with his older brother, author John Green ...
and
John Green John Michael Green (born August 24, 1977) is an American author, YouTube Content creation, content creator, podcaster, and philanthropist. His books have more than 50 million copies in print worldwide, including ''The Fault in Our Stars'' ( ...
as an educational channel as part of YouTube's original channel program. ''Crash Course'' launched a preview on December 2, 2011. Initially, John presented the
humanities Humanities are academic disciplines that study aspects of human society and culture. In the Renaissance, the term contrasted with divinity and referred to what is now called classics, the main area of secular study in universities at the t ...
courses, while Hank presented with the
sciences Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Science may be as old as the human species, and some of the earliest archeological evidence for ...
, though the channel has since expanded to include other hosts such as
Craig Benzine Craig Gene Benzine (born October 5, 1980) is an American video producer, musician, and vlogger better known by his YouTube channel name of WheezyWaiter. On July 15, 2020, his channel hit 1 million subscribers and has over 155 million total vide ...
and
Phil Plait Philip Cary Plait (born September 30, 1964), also known as The Bad Astronomer, is an American astronomer, skeptic, and popular science blogger. Plait has worked as part of the Hubble Space Telescope team, images and spectra of astronomical objec ...
. ''Crash Course'' was funded by YouTube's $100 million original channel initiative. The graphics of ''Crash Course'' videos are created by Thought Café (formerly Thought Bubble). ''SciShow'' is a series of science-related videos on YouTube hosted by Hank and Michael Aranda, as well as other hosts. ''SciShow'', like ''Crash Course'', was launched as an original channel. Several scientific fields are covered by ''SciShow''. Among these are organic and thermodynamic chemistry, physics, geology, climatology, astronomy and astrophysics, evolutionary biology, psychology and several miscellaneous fields. The topics on videos uploaded onto SciShow varied; for example, one video detailed the origins of "cute". ''SciShow'' landed a national advertisement campaign deal with YouTube, in 2014. As a result, the channel was promoted through several platforms, including billboard ads, as well as a television commercial featured during the fifth season premiere of '' The Walking Dead''. A spin-off titled, ''SciShow Space'', launched in 2014, dedicating itself to space related news, discoveries and space related science. Hank Green also hosts the channel, although he is joined by co-hosts Reid Reimers and Caitlin Hofmeister.


Other educational channels

Additionally, Hank Green helped
Emily Graslie Emily Graslie (born 1989) is an American science communicator and YouTube educator. She started volunteering at the Philip L. Wright Zoological Museum at the University of Montana in 2011. After appearing in a VlogBrothers video by Hank Green i ...
to launch ''The Brain Scoop'', in early 2013. The channel focuses on taxidermy, biology, and natural history. Prior to the channel's launch, Hank Green featured Graslie giving a tour of the
University of Montana The University of Montana (UM) is a public research university in Missoula, Montana. UM is a flagship institution of the Montana University System and its second largest campus. UM reported 10,962 undergraduate and graduate students in the fal ...
's
Philip L. Wright Zoological Museum The Philip L. Wright Zoological Museum (UMZM) is a natural history facility and zoological collection located on the second floor of the Health Sciences building on the Missoula, Montana campus of the University of Montana. The UMZM is the largest ...
on one of his Vlogbrothers videos. Green's fans positively responded to video, suggesting for Graslie to host her own channel, leading Green to e-mail Graslie with an offer to assist her in the launch of this channel. Green later announced that the channel would launch in January 2013, helping the channel to spike to 20,000 subscribers prior to its first upload. The channel would upload videos from
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columbi ...
, until Graslie became employed at Chicago's
Field Museum of Natural History The Field Museum of Natural History (FMNH), also known as The Field Museum, is a natural history museum in Chicago, Illinois, and is one of the largest such museums in the world. The museum is popular for the size and quality of its educational ...
. In December 2014, the brothers sold the channel, for an undisclosed amount, to the Chicago-based museum. Regarding this transaction, Hank stated, "We helped create ''The Brain Scoop'' with Emily and Michael Aranda of our studio because she was just so passionate and enthusiastic about science, history, and her work. I am so proud and pleased that ''The Brain Scoop'' and Emily have found what is absolutely their best possible home." Another educational channel, Mental Floss, based on a magazine of the same name, was launched in February 2013. John would host the channel's first series, ''The List Show''. Prior to becoming a published novelist, Green wrote for the magazine, and attended
Indian Springs School Indian Springs School is a rural private school for grades eight through twelve, near Birmingham, Alabama, United States. It has both boarding and day students, and is located in Indian Springs Village, Shelby County, Alabama. History Indian ...
with the magazine's first editor, Neely Harris. The channel's success has been described as "somewhat of an outlier in the magazine industry", by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', as videos on the channel have outgained videos on other channels launched by magazine companies, such as ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
'', and ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
''. The channel later added to its library of videos, launching ''The Big Question'', and ''Misconceptions'' hosted by
Craig Benzine Craig Gene Benzine (born October 5, 1980) is an American video producer, musician, and vlogger better known by his YouTube channel name of WheezyWaiter. On July 15, 2020, his channel hit 1 million subscribers and has over 155 million total vide ...
and
Elliott Morgan Elliott Christopher Morgan (born February 22, 1987) is an American stand up comedian, actor, writer, host, producer and YouTube personality. Morgan is best known for being a co-host of the YouTube channel '' SourceFed''. Morgan attended the Univ ...
, respectively.
Emerson College Emerson College is a private college with its main campus in Boston, Massachusetts. It also maintains campuses in Hollywood, Los Angeles, California and Well, Limburg, Netherlands ( Kasteel Well). Founded in 1880 by Charles Wesley Emerson as a ...
's ''Entertainment Monthly'' paper listed ''Mental Floss'', as well as the aforementioned ''Crash Course'' as top five educational YouTube channels. Hank Green also serves as the executive producer for ''Sexplanations'', a channel dedicated to open and honest conversation and information about sex-related topics hosted by clinical sexologist Lindsay Doe. It was launched in June 2013. In February 2014, Hank and John Green announced a new channel, ''How to Adult''. The channel is "dedicated to teaching everything you need to know how to do as an adult that school never got around to." The channel is aimed at young people who have recently entered
adulthood An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a " minor", a legal adult is a person who has attained the age of major ...
. The channel is hosted by vlogger Emma Mills (known as "Elmify" on YouTube) and Young Adult novelist
T. Michael Martin T. Michael Martin (born May, 1984) is best known for his work as an American author of Young Adult fiction and as a YouTube creator and host. His debut novel, a YA thriller called ''The End Games'', was released in May 2013. ''The End Games'' rec ...
. The Greens serve as the channel's Executive Producers.


''Dear Hank & John''

In June 2015, the brothers started a weekly
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
titled ''Dear Hank & John''. Taking a mainly humorous tone, each podcast opens with John reading a poem that he selected for the week before the brothers read a series of questions submitted by listeners and offering their advice. The podcast now opens with a "dad joke" from Hank. The podcast closes with a news segment with two standard topics:
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury (planet), Mercury. In the English language, Mars is named for the Mars (mythology), Roman god of war. Mars is a terr ...
, presented by Hank, and
AFC Wimbledon AFC Wimbledon is an English professional Association football, football club, based in London Borough of Merton, Merton, London, that plays in the EFL League Two, after being relegated from the EFL League One following the 2021–22 EFL Leagu ...
, presented by John. On a number of occasions, one of the brothers was absent from a number of episodes (for example, during the publicity tours for ''
Paper Towns ''Paper Towns'' is a novel written by John Green, primarily for an audience of young adults, and was published on October 16, 2008, by Dutton Books. The novel is about the coming-of-age of the protagonist, Quentin "Q" Jacobsen and his search fo ...
, Turtles All The Way Down'', and ''
An Absolutely Remarkable Thing ''An Absolutely Remarkable Thing'' is a science fiction novel by American author Hank Green. It was published on September 25, 2018, by Dutton Books, and is Green's debut novel. Announced on September 19, 2017, the novel is the first of a two-bo ...
''); various friends and family members of the brothers filled in on those occasions.


Other online projects

Aside from the aforementioned projects, the Greens also created a sub-project of Vlogbrothers called ''Truth or Fail'', an interactive game show on YouTube. The game is often themed, and consists of five rounds of two statements each, relating to the theme, with one statement being true, and the other being false. Hank also launched a gaming channel, Hankgames. It featured Hank, his wife Katherine, John, and occasionally
Charlie McDonnell Charlie McDonnell (born 1 October 1990) is a British filmmaker, screenwriter, musician, former vlogger, author and Twitch streamer from Bath, Somerset. On 15 June 2011, her YouTube channel charlieissocoollike became the first in the UK to re ...
and Michael Aranda playing video games such as ''
Minecraft ''Minecraft'' is a sandbox game developed by Mojang Studios. The game was created by Markus "Notch" Persson in the Java programming language. Following several early private testing versions, it was first made public in May 2009 before being ...
'', '' New Super Mario Bros. Wii'', and '' FIFA 11''. Eventually, the channel's videos were predominantly uploaded by John to a point where Hank decided to create another gaming channel, called "Games With Hank", in 2014. However, the "hankgames" channel is still being used by John, as he continues to upload commentary over his ''
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
'' gameplay. John's devotion for both the video game series and
English football Association football is the most popular sport in England, where the first modern set of rules for the code were established in 1863, which were a major influence on the development of the modern Laws of the Game. With over 40,000 association f ...
has led to Nerdfighteria being an official sponsor of the real football club,
AFC Wimbledon AFC Wimbledon is an English professional Association football, football club, based in London Borough of Merton, Merton, London, that plays in the EFL League Two, after being relegated from the EFL League One following the 2021–22 EFL Leagu ...
. More successfully, the Green Brothers have helped launch modernized adaptations of classic novels. The production company behind these is Pemberley Digital, which according to Hank Green's
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
userpage, he helped co-create. The first of these adaptations was ''
The Lizzie Bennet Diaries ''The Lizzie Bennet Diaries'' is an American web series adapted from Jane Austen's 1813 novel '' Pride and Prejudice.'' The story is conveyed in the form of vlogs. It was created by Hank Green and Bernie Su, produced by Jenni Powell and stars ...
'' on YouTube in early 2012. ''The Lizzie Bennet Diaries'' was a web series adaptation of
Jane Austen Jane Austen (; 16 December 1775 – 18 July 1817) was an English novelist known primarily for her six major novels, which interpret, critique, and comment upon the British landed gentry at the end of the 18th century. Austen's plots of ...
's novel, ''
Pride and Prejudice ''Pride and Prejudice'' is an 1813 novel of manners by Jane Austen. The novel follows the character development of Elizabeth Bennet, the dynamic protagonist of the book who learns about the repercussions of hasty judgments and comes to appreci ...
''. In 2013, ''The Lizzie Bennet Diaries'' won an
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
for Original Interactive Program. Following the conclusion of the series, ''Emma Approved'', a web series adaptation of '' Emma'', another Austen novel, was launched in October 2013. In 2014, Pemberley Digital launched ''
Frankenstein, MD ''Frankenstein, MD'' is a 2014 American Gothic horror comedy webseries with transmedia storytelling, transmedia elements. Produced in partnership between Pemberley Digital and PBS Digital Studios, the show is a modern adaptation of Mary Shelley's ...
'', an adaptation of
Mary Shelley Mary Wollstonecraft Shelley (; ; 30 August 1797 – 1 February 1851) was an English novelist who wrote the Gothic fiction, Gothic novel ''Frankenstein, Frankenstein; or, The Modern Prometheus'' (1818), which is considered an History of scie ...
's novel, ''
Frankenstein ''Frankenstein; or, The Modern Prometheus'' is an 1818 novel written by English author Mary Shelley. ''Frankenstein'' tells the story of Victor Frankenstein, a young scientist who creates a sapient creature in an unorthodox scientific ex ...
'', in collaboration with
PBS Digital Studios PBS Digital Studios is a non-profit organization that through which PBS distributes original educational web video content based in Arlington, Virginia. It comprises both original series and partnerships with existing YouTube channels. Most of t ...
. In 2014, ''
The Art Assignment ''The Art Assignment'' is a PBS Digital Studios webseries focused on contemporary art that debuted in February 2014.Lindquist, David. (24 September 2013)Sarah Green exiting IMA to develop PBS series ''The Indianapolis Star'' ''The Art Assignment' ...
'' was launched by
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
Digital Studios, featuring John's wife,
Sarah Urist Green Sarah Urist Green (née Urist; born October 3, 1979) is an American art museum curator, author, and creator and host of PBS Digital Studios program '' The Art Assignment''. Green spent seven years curating exhibitions at the Indianapolis Museum o ...
. John serves as an executive producer for the series.


Business ventures and philanthropy


Complexly

Complexly LLC is an online
video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...
and
audio Audio most commonly refers to sound, as it is transmitted in signal form. It may also refer to: Sound *Audio signal, an electrical representation of sound *Audio frequency, a frequency in the audio spectrum *Digital audio, representation of sound ...
production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and ...
, based in
Missoula, Montana Missoula ( ; fla, label=Salish language, Séliš, Nłʔay, lit=Place of the Small Bull Trout, script=Latn; kut, Tuhuⱡnana, script=Latn) is a city in the U.S. state of Montana; it is the county seat of Missoula County, Montana, Missoula Cou ...
, and
Indianapolis, Indiana Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Mari ...
. The brothers were previously co-CEOs, though Hank is now the sole CEO and John acts as the cofounder and strategic advisor. In 2012, the Greens began producing educational video content with the
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channels '' Crash Course'' and ''
SciShow ''SciShow'' is a collection of YouTube channels that focuses on science news. The program is hosted by Hank Green along with a rotating cast of co-hosts. ''SciShow'' was launched as an original channel. The series has been consistently releasing ...
'', and in the years since have created many other channels and podcasts which have been folded into the company. Originally named EcoGeek LLC, it was founded by
Hank Green William Henry Green II (born May 5, 1980) is an American vlogger, science communicator, entrepreneur, author, internet producer, and musician. He is known for producing the YouTube channel Vlogbrothers with his older brother, author John Green ...
to support his blog on environmental and science issues and was renamed in 2016. Also associated with Complexly's business, but separate to its operation, are
VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...
,
DFTBA Records DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008. Originally a record label, the company now focuses on selling merchandise for prominent YouTube content ...
, and the
Project for Awesome Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, run through their VlogBrothers YouTube channel and through their online community known as Nerdfight ...
. The business affairs of the Greens' personal projects, such as the YouTube channel
Vlogbrothers Vlogbrothers (sometimes stylized as VlogBrothers or vlogbrothers) is a video blog channel on YouTube. The Internet-based show is created and hosted by the Green brothers: John Green and Hank Green. The first incarnation of the brothers' online b ...
, are handled by Complexly but the company does not directly produce their content. The company's strengths in educational content has led to them being approached by institutions like
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
and the
Poetry Foundation The Poetry Foundation is an American literary society that seeks to promote poetry and lyricism in the wider culture. It was formed from ''Poetry'' magazine, which it continues to publish, with a 2003 gift of $200 million from philanthropist Rut ...
to co-produce content. In November 2018, Complexly fully launched a co-production arrangement with
WNYC Studios WNYC Studios is a producer and distributor of podcasts and on-demand and broadcast audio. WNYC Studios is a subsidiary of New York Public Radio and is headquartered in New York City. History In May 2015, WNYC began distributing its shows ''R ...
for three regular podcasts; two had been produced independently before, one was new (but adapted from an old format). Two years later the co-production was ended, and Complexly now produces the shows on its own.


VidCon

In 2010,
VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...
was launched by the brothers. Since its launch, VidCon has annually increased its attendance to become the largest in-person gathering of online video creators, viewers, and representatives. On VidCon's purpose, Hank Green stated "Even when VidCon was just 1,000 people in a hotel, it was our goal for the conference to reflect the growth and culture of the online video industry", later adding, "VidCon's exponential growth over the last four years is indicative of online video's impact on the entertainment industry and on our everyday lives." One Nerdfighter has described their experience of VidCon stating, "it's just a three-day conference with just all nerdfighters and YouTubers. It's an incredible community, and the first year, which was in 2010 ... I went and it was just the most overwhelming thing I've ever experienced, and I made a bunch of friends who I'm still friends with today."


DFTBA Records

In 2008, Hank Green and fellow musician, Alan Lastufka, founded DFTBA Records. The distribution of merchandise is largely independent. In 2009, the record label caught the attention of YouTube, who praised the label on its official blog. DFTBA Records launched a series called ''The Warehouse'' on its YouTube channel, where it documents new products and announces events. DFTBA Records' merchandise extends past music, and includes merchandise such as T-shirts and posters. In March 2014, several artists and creators signed under DFTBA Records were at the center of controversial sexual abuse cases. These artists were dropped from the label, and both Hank and John responded to these circumstances, and began working with a group of
Nerdfighters Nerdfighteria is a mainly online-based community subculture that originated on YouTube in 2007, when the VlogBrothers (John and Hank Green) rose to prominence in the YouTube community. As their popularity grew, so did coverage on Nerdfighteria, w ...
, including "survivors of sexual abuse", to begin a "task force against abuse and assault". Additionally, Hank posted a video onto the Vlogbrothers channel, and in it, he discussed
sexual abuse Sexual abuse or sex abuse, also referred to as molestation, is abusive sexual behavior by one person upon another. It is often perpetrated using force or by taking advantage of another. Molestation often refers to an instance of sexual assa ...
,
sexual consent Sexual consent is consent to engage in sexual activity. In many jurisdictions, sexual activity without consent is considered rape or other sexual assault. Academic discussion of consent In the late 1980s, academic Lois Pineau argued that society ...
, as well as the culture surrounding sexual activities. In June 2014, Lastufka announced that would be selling his entire stake in DFTBA Records, and resigning as the label's president, to pursue other projects. During an interview, Lastufka stated "Over the last few years I worked on the big ideas or product designs less and less, as my position transformed into brokering deals with brick and mortar stores and meeting with cart developers", and added "I would get a little jealous when art assignments that once went to me by default were being hired out because I just didn't have the time."


Subbable

On July 26, 2013, Hank Green made a video announcing the introduction of Subbable, a crowdfunding system to support various web series (both entertainment- and education-oriented). Users subscribe to creators and decide how much they want to pay to receive their content on either a recurring basis or with a one-time donation. The money that users spend to support various projects goes into a "perk bank" and can be redeemed for creator-determined perks such as signed posters or shoutouts in videos. The money that users donate goes immediately and directly to each creator, minus five percent of revenue that goes to Subbable itself to pay for overhead and server costs and roughly five percent that goes to
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
to process payments. Subbable was originally created as a crowdfunding system to continue the production of CrashCourse at the termination of the two-year Google grant that funded the project. Additionally, Subbable presents a $0 subscription option, offering the subscriber access to special emails, behind the scenes videos and live shows. Hank, who has been described as "idealistic" for the idea, explained that donations to projects on Subbable are voluntary, stating in his video, "We're asking, and this is weird, for you to pay for content because you want to, not because you're forced to. This is a weird cultural shift." John emphasized the point of the crowdfunding system's voluntary nature, "If you're authentic toward your community and don't focus on the ads, your audience will support you." In March 2015, Subbable was acquired by
Patreon Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a co ...
. As part of the deal with Patreon, all 24 content creators signed to Subbable switched over to Patreon, and John joined Patreon as an advisor. Prior to the deal, Hank was already on the Patreon team as an advisor.


Project for Awesome

In December 2007, the two launched
Project for Awesome Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, run through their VlogBrothers YouTube channel and through their online community known as Nerdfight ...
, a charitable movement driven by the YouTube community. Legally, Project for Awesome is a project of the Greens' Montana-based charitable organization, the Foundation to Decrease World Suck, Inc. The most recent event occurred in 2018. The 2014 event raised over $1 million, and may have been responsible for the IndieGoGo site-wide crash which occurred just as they broke the million-dollar threshold. The project has donated to a variety of charity organizations. During the project's first year, Hank Green stated, "There were more than 400 videos posted, but several people focused on humanitarian organizations in
Darfur Darfur ( ; ar, دار فور, Dār Fūr, lit=Realm of the Fur) is a region of western Sudan. ''Dār'' is an Arabic word meaning "home f – the region was named Dardaju ( ar, دار داجو, Dār Dājū, links=no) while ruled by the Daju, ...
,
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...
,
Autism Speaks Autism Speaks Inc. is a controversial autism advocacy organization and the largest autism research organization in the United States. It sponsors autism research and conducts awareness and outreach activities aimed at families, governments, an ...
, The Humane Society,
Toys for Tots Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 by reservist Major Bill Hendricks. The ...
,
World Wildlife Fund The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wo ...
, I'm proud to say that it's a very long list."


Subscription services

In November 2020, the brothers started the Awesome Socks Club, a monthly subscription service where members receive a pair of socks designed by independent artists. All post-tax profits are donated to the charity
Partners in Health Partners In Health (PIH) is an international nonprofit public health organization founded in 1987 by Paul Farmer, Ophelia Dahl, Thomas J. White, Todd McCormack, and Jim Yong Kim. Partners in Health provides healthcare in the poorest areas of ...
, in a business model similar to
Newman's Own Newman's Own is an American food company headquartered in Connecticut. Founded in 1982 by actor Paul Newman and author A. E. Hotchner, the company donates all of its after-tax profits to charity through the Newman's Own Foundation, a private non ...
products. As of March 2022, the Awesome Socks Club had 45,000 members. In March 2022, the brothers started the Awesome Coffee Club, with an identical business model and goal to the Awesome Socks Club. The coffee is ethically sourced from Columbia via the brothers' sourcing partner Sucafina. The beans are then roasted in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
, and distributed through DFTBA's fulfillment center in Missoula, Montana.


Views

The Green brothers have discussed several educational, political, philosophical, and
moral A moral (from Latin ''morālis'') is a message that is conveyed or a lesson to be learned from a story or event. The moral may be left to the hearer, reader, or viewer to determine for themselves, or may be explicitly encapsulated in a maxim. A ...
topics in their videos. Speaking about what subjects he would like to teach on the ''Crash Course'' channel, John stated, "I'm very interested in economics and personal finance (I sometimes post at r/personalfinance) and literature and philosophy and anthropology and the list goes on and on." Both Hank and John have been referred to as philosophers of sorts. Additionally, the Greens have been described as "charismatic, real, charmingly nerdy, and unquestionably talented", as well as "funny – an insightful, inclusive, not mean kind of funny", by ''
The Wire ''The Wire'' is an American Crime film, crime drama Television show, television series created and primarily written by author and former police reporter David Simon. The series was broadcast by the cable network HBO in the United States. ''The ...
'', a sister site of ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
''. In their youth, the Greens' parents encouraged the brothers to discuss big issues at the dinner table, and John often argued about philosophy and ethics.


Online video

Both John and Hank have expressed their liking for online video as a platform and culture. Their careers are heavily invested upon online video, and in 2010, they founded the aforementioned VidCon. Hank and John founded the event, believing that somebody else would do so eventually, and that video blogging was becoming more of an industry. Hank has been documented to be active in the crowdfunding field, and would establish Subbable, allowing online content creators to have an alternative funding source aside from video advertising. In a 2015 speech spoken to advertising executives at YouTube's Brandcast event, John stated, "I and the most passionate creators on YouTube ... we're not in the distraction business. We're in the community business, and number of eyeballs is a terrible metric for my business." John elaborated on his valuing of engagement and connection over raw viewing numbers stating, "I don't care how many people watch or read something I make. I care how many people love what I make."


Religion

The Green brothers have discussed religion in their videos. However, in one video, John states that religion is a, "topic we've been reluctant to discuss over the years, mostly because the quality of discourse about religion on the internet is atrocious." On his website, John writes that he is a Christian, introducing a blog post with, "I don't talk about it very often, but I'm a religious person. In fact, before I became a writer, I wanted to be a minister. There is a certain branch of Christianity that has so effectively hijacked the word 'Christian' that I feel uncomfortable sometimes using it to describe myself. But I am a Christian." Green has also stated, in an interview, that he belongs to the Episcopal Church. At the same time, John disagrees with the notion that
creationism Creationism is the religious belief that nature, and aspects such as the universe, Earth, life, and humans, originated with supernatural acts of divine creation. Gunn 2004, p. 9, "The ''Concise Oxford Dictionary'' says that creationism is 't ...
should be brought back into schools' educational curriculums, stating, "What
science Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Science may be as old as the human species, and some of the earliest archeological evidence for ...
has taught us does not invalidate
religious faith Faith, derived from Latin ''fides'' and Old French ''feid'', is confidence or trust in a person, thing, or In the context of religion, one can define faith as "belief in God or in the doctrines or teachings of religion". Religious people often ...
, and to those
evangelical Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide Interdenominationalism, interdenominational movement within Protestantism, Protestant Christianity that affirms the centrality of being "bor ...
Christians who believe otherwise, I would respectfully say that you are placing too much faith in the power of science." Green adds, "Science has given so much to the
experience Experience refers to conscious events in general, more specifically to perceptions, or to the practical knowledge and familiarity that is produced by these conscious processes. Understood as a conscious event in the widest sense, experience involv ...
of being a creature on this planet. But it does not render our spiritual lives irrelevant." Additionally, John, has stated, "Ultimately, there are
Muslim Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
s who I have more
theologically Theology is the systematic study of the nature of the divine and, more broadly, of religious belief. It is taught as an academic discipline, typically in universities and seminaries. It occupies itself with the unique content of analyzing the ...
in common with than many of my fellow Christians." Early in his YouTube career, John made jokes about
Young Earth creationism Young Earth creationism (YEC) is a form of creationism which holds as a central tenet that the Earth and its lifeforms were created by supernatural acts of the Abrahamic God between approximately 6,000 and 10,000 years ago. In its most widespre ...
, which offended some viewers. Although he stood by his pro-
evolution Evolution is change in the heritable characteristics of biological populations over successive generations. These characteristics are the expressions of genes, which are passed on from parent to offspring during reproduction. Variation ...
beliefs, he also apologized for his comments, stating, "It's a privilege to have a platform to talk about things you care about, but it's an irrevocable privilege. I try to take it seriously", adding, "It's wrong to make people feel other and separate." Hank, too, has been reluctant to discuss his religion. In 2011, he responded to his reluctance to answer questions regarding his religion, stating, "People are asking, because they want to inform their opinions of me with this little one word answer that says so very little about who I actually am." Later in 2016, during a podcast, Hank expressed, "I'm so jealous of religious people, man. They just know what to do."


Existentialism and human complexity

The Greens have often discussed the topic of existential anxiety and an
existential crisis In psychology and psychotherapy, existential crises are inner conflicts characterized by the impression that life lacks meaning. Some authors also emphasize confusion about one's personal identity in their definition. Existential crises are acc ...
. John, in particular, has included themes of existentialism in his novels, notably, ''
The Fault in Our Stars ''The Fault in Our Stars'' is a novel by John Green. It is his fourth solo novel, and sixth novel overall. It was published on January 10, 2012. The title is inspired by Act 1, Scene 2 of Shakespeare's play ''Julius Caesar'', in which the noble ...
''. The two main characters of the novel, Hazel and Augustus, bond over existentialism and philosophy. Another theme in Green's works, including ''The Fault in Our Stars'', is the complex imagination of others. Green has commented on the character of aforementioned Nerdfighter, Esther Earl, stating she, "had a wonderful gift for imagining others and for imagining them very complexly". Green incorporated this aspect of Earl's personality into the novel. Additionally, Green has stated, "while the world talks about young people's insularity and
solipsism Solipsism (; ) is the philosophical idea that only one's mind is sure to exist. As an epistemological position, solipsism holds that knowledge of anything outside one's own mind is unsure; the external world and other minds cannot be known an ...
, they're creating a fascinating and complex world of deep engagement online, a world in which they are not just watching content but becoming part of it by being community members whose comments and fanfiction and artwork and passion have profound impacts on the broader culture." Hank has spoken about human dreams of success. On the topic, Hank has stated, "There are problems with the institutions of dreams, utI am in favor of them. We need something to push us to work 16-hour days sometimes. We need something to drive us to be better, and weirder, and different, but I think if we let that one thing drive us, it's a failure of imagination, and we miss opportunities." Hank would add, "In the end, it's not about finding success, it's about building the number of things you're capable of, because then you could do more interesting things, and we need people to do interesting things in the world."


Politics

Both John and Hank have often discussed political and governmental topics in their videos. Hank, in particular, is a strong advocate of young Americans taking advantage of their
right to vote Suffrage, political franchise, or simply franchise, is the right to vote in public, political elections and referendums (although the term is sometimes used for any right to vote). In some languages, and occasionally in English, the right to v ...
. John has also advocated for this, and has written that for years after he turned 18, he did not participate in voting. During this period, John "found politics boring and divisive", believing that politics and voting were a waste of his time. Green adds to this, stating, "I was going to be a writer, and the great writers (I thought) transcend the minor quibbles of their historical moments. Writers focus on the big questions; politics, I thought, is about the small questions." However, as Green matured during his adult years, he has developed a belief that, "the big questions—about our environment, our responsibilities to one another, our rights as citizens—are political questions." In 2016, while speaking on the SourceFed Podcast, Hank expressed that he has become "less
liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
". John has stated that he is an
independent voter An independent voter, often also called an unaffiliated voter or non-affiliated voter in the United States, is a voter who does not align themselves with a political party. An independent is variously defined as a voter who votes for candidates o ...
who has voted for both
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
and Democratic politicians. Additionally, the Greens once created a YouTube channel, registered under the username, ''obamasidiots''. Although, as John stated, "the project went nowhere", the channel was created to raise money for Barack Obama's 2008 presidential campaign. In 2015, Hank, along with fellow online media personalities,
GloZell GloZell Lyneette Green (born July 30, 1972), better known as GloZell, is an American YouTube personality. GloZell established her YouTube channel in 2008, with video interviews, comedy about her life and song parodies. By 2015, the channel had ...
and
Bethany Mota Bethany Noel Mota (born November 7, 1995) is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. ...
, conducted personal interviews with United States President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
, following the 2015 State of the Union Address. Though the approach was somewhat different from previous years, having the three conduct interviews continued the White House's efforts to "speak directly to the American people online". Some of the questions Green and his fellow online personalities asked were collected from social media input.
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
's Senior White House correspondent,
Jim Acosta Abilio James Acosta (born April 17, 1971) is an American broadcast journalist, anchor and the chief domestic correspondent for CNN. Previously, Acosta served as the network's chief White House correspondent during the Trump administration, in w ...
was critical of the decision to have Obama be interviewed by the media personalities. Acosta stated, "None of them are professional journalists. They're people who post videos on YouTube", sarcastically adding, "I'm just curious: Was '
Charlie Bit My Finger "Charlie bit my finger - again !", more simply known as "Charlie Bit My Finger" or "Charlie Bit Me", was a 2007 internet viral video famous for being at the time the most viewed YouTube video. As of October 2022, the video received ov ...
' or '
David After Dentist ''David After Dentist'' is an Internet phenomenon which started when David DeVore Jr.'s father posted a video on the Internet of his reaction to anesthesia after he had been given oral surgery. , it has been viewed 141 million times on YouTube. ...
' not available?" In response to Acosta, Hank
tweeted Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, "I think sometimes we need to think about how to involve people who are not reached by
legacy media In law, a legacy is something held and transferred to someone as their inheritance, as by will and testament. Personal effects, family property, marriage property or collective property gained by will of real property. Legacy or legacies may refer ...
in the conversation. That's all." Acosta subsequently replied, "No sense of humor @hankgreen? Totally agree. Good luck." John then defended Hank via a
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
post. Coincidentally, John had previously participated in a Fireside Hangout on
Google+ Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
with Obama, with the President even reciting the commonly used phrase by Nerdfighters, "Don't forget to be awesome", to conclude one of his answers to John's questions.


Gender and sexual orientation

Hank and John Green are supporters of
LGBT rights Rights affecting lesbian, gay, bisexual, and transgender (LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Notably, , 33 ...
. Arguing against those who say homosexuality is unnatural, Hank Green states that, "the most natural thing in the world is
complexity Complexity characterises the behaviour of a system or model whose components interaction, interact in multiple ways and follow local rules, leading to nonlinearity, randomness, collective dynamics, hierarchy, and emergence. The term is generall ...
, and gender, and sexual orientation are proven over and over again to not be firm lines." Hank adds, "To me, there's only one argument that matters for gay marriage: That all people in our country should be seen as equals in the eyes of the law." After receiving high ratings on his vlog centered on
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same Legal sex and gender, sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being ...
, Hank stated, "It's stuff like that where I feel like we're making the world a better place, and resonating with how people feel about new cultural ideas, and really being a part of the cultural evolution toward a better way of understanding each other and the world." In 2009, John posted a video, expressing his frustrations with the usage of the word ''gay'' as an
insult An insult is an expression or statement (or sometimes behavior) which is disrespectful or scornful. Insults may be intentional or accidental. An insult may be factual, but at the same time pejorative, such as the word "inbred". Jocular exc ...
. The word was being used to describe John, despite the fact that, at the time, it was already known that he was married to a woman. In the video, John stated, "Ultimately, gay will never work as an insult, because it's not bad." When asked by a
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
user whether he identifies as a
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
, John Green replying with an anecdote from his childhood, "Yes, I do. My hardcore badass feminist mom told both my brother and me that we were feminists from the time we were like two years old, so if she ever heard me saying I wasn't a feminist she'd fly to my house and smack me upside the head."


Impact

The Green brothers' projects have had varying effects on the YouTube community, nerd culture,
young-adult fiction Young adult fiction (YA) is a category of fiction written for readers from 12 to 18 years of age. While the genre is primarily targeted at adolescents, approximately half of YA readers are adults. The subject matter and genres of YA correlate ...
, and other fields. One such effect is that of the Green brothers' fanbase,
Nerdfighteria Nerdfighteria is a mainly online-based community subculture that originated on YouTube in 2007, when the VlogBrothers (John and Hank Green) rose to prominence in the YouTube community. As their popularity grew, so did coverage on Nerdfighteria, w ...
, which has been utilized to accomplish charitable actions. Aside from charity, however, several Nerdfighter
club Club may refer to: Arts, entertainment, and media * ''Club'' (magazine) * Club, a ''Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands and enterprises ...
s have been launched as an
extracurricular activity An extracurricular activity (ECA) or extra academic activity (EAA) or cultural activities is an activity, performed by students, that falls outside the realm of the normal curriculum of school, college or university education. Such activities a ...
at universities such as the
University of Maryland The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland. Founded in 1856, UMD is the flagship institution of the University System of M ...
and
Auburn University Auburn University (AU or Auburn) is a public land-grant research university in Auburn, Alabama. With more than 24,600 undergraduate students and a total enrollment of more than 30,000 with 1,330 faculty members, Auburn is the second largest uni ...
. Nerdfighters use the collaborative nature of Nerdfighteria to schedule offline meetups, which on occasion, include the Greens themselves. ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'' has described the community as "strikingly civil and constructive for an Internet subculture". The Greens have also influenced online videos, prompting individuals to create their own vlogs. Additionally, Hank has stated "We really believed in the importance of online video as a cultural form." Another influence is that of John's novels, which are of the young adult fiction genre. In 2013, A. J. Jacobs of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reviewed ''Winger'' by Andrew Smith. In the review, Jacobs coined the term ''GreenLit'', a play on John's surname, ''Green'' and the word ''literature'', to describe "realistic stories told by a funny, self-aware teenage narrator", that include, "sharp dialogue, defective authority figures, occasional boozing, unrequited crushes and one or more heartbreaking twists". ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' also noted "The John Green bump", an effect which includes "a blurb or Twitter endorsement from Mr. Green", that, "can ricochet around the Internet and boost sales". The term has been criticized by Green himself, as he disagrees with the concept that he is singlehandedly responsible for launching any one individual's career, or propelling an individual to success. Nonetheless, Green's novels have been successful, leading him to be included on ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' 2014 "
100 Most Influential People ''Time'' 100 (often stylized as ''TIME'' 100) is an annual listicle of the 100 most influential people in the world, assembled by the American news magazine ''Time''. First published in 1999 as the result of a debate among American academics, po ...
" list.
Shailene Woodley Shailene Diann Woodley (born November 15, 1991) is an American actress. Born in San Bernardino, California, Woodley was raised in Simi Valley, and started modeling at the age of four and began acting professionally in minor television roles. She ...
, who portrayed the main character of ''
The Fault in Our Stars ''The Fault in Our Stars'' is a novel by John Green. It is his fourth solo novel, and sixth novel overall. It was published on January 10, 2012. The title is inspired by Act 1, Scene 2 of Shakespeare's play ''Julius Caesar'', in which the noble ...
'', Hazel Grace Lancaster, in the novel's film adaptation, wrote the piece on ''Time'' list for Green, describing him as a "teen whisperer" and saying, "He acknowledges the intelligence and vulnerability that stem from those beautiful years when we are, for the first time, discovering the world and ourselves outside of our familial stories. But he doesn't just listen to young adults. He treats every human he meets as their own planet, rather than simply one of his moons."


Community

The Green brothers' videos have been able to connect with their viewers, which are individually referred to as "Nerdfighters", and collectively referred to as "Nerdfighteria". Activities, events, and community symbols and terminology have been noted by various media outlets. Nerdfighters have adopted the
initialism An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...
"DFTBA", standing for ''Don't forget to be awesome'', as their slogan. The community has also developed a hand sign, which is similar to the
Vulcan salute The Vulcan salute ("🖖") is a hand gesture popularized by the 1960s television series ''Star Trek''. It consists of a raised hand with the palm forward and the thumb extended, while the fingers are parted between the middle and ring fing ...
seen in ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
''. Hank describes the community as "people who are pro-nerd: They fight for nerd culture, to celebrate intellectualism, to find and build spaces on the Internet that are devoted to engagement and meaningful conversation instead of distraction and echo-chambery conversations." The Greens and Nerdfighters collaborate on various charitable endeavors, which the fanbase refers to as "decreasing" or "fighting world suck". Charitable events conducted by Nerdfighters include the aforementioned
Project for Awesome Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, run through their VlogBrothers YouTube channel and through their online community known as Nerdfight ...
, as well as loaning funds through
Kiva.org Kiva (commonly known by its domain name, Kiva.org) is a 501(c)(3) non-profit organization headquartered in San Francisco, California, that claims to allow people to lend money via the Internet to low-income entrepreneurs and students in 77 count ...
, to entrepreneurs in developing nations. Additionally, a charity foundation, This Star Won't Go Out (TSWGO), was founded by Wayne and Lori Earl, the parents of
Esther Earl Esther Grace Earl (August 3, 1994 – August 25, 2010) was an American author, internet video blog, vlogger, online personality and Nerdfighteria, Nerdfighter, as well as an activist in the Harry Potter Alliance. Prior to her death from cancer i ...
. Esther was an active member of Nerdfighteria, as well as an associated group, the
Harry Potter Alliance Fandom Forward (formerly The Harry Potter Alliance) is a nonprofit organization that was initially run by ''Harry Potter'' fans but that has since expanded to include members of various fandoms. It was founded by Andrew Slack in 2005 to draw at ...
(HPA), who died of
thyroid cancer Thyroid cancer is cancer that develops from the tissues of the thyroid gland. It is a disease in which cells grow abnormally and have the potential to spread to other parts of the body. Symptoms can include swelling or a lump in the neck. C ...
in 2010. Earl is an influential Nerdfighter, having started the Esther Day celebration, which has been described by HPA founder
Andrew Slack Andrew Gerard Slack (born 24 September 1955 in Brisbane) is an Australian former state and national representative rugby union player who captained the Wallabies in 19 Test matches in between 1984 and 1987. His 133 appearances for Queensland bet ...
, as "the first baggage-free holiday about love and gratitude". Another member of the community, Rosianna Halse Rojas, whom ''The New Yorker'' describes as a "pioneering nerdfighter", has the position of being John's
personal assistant A personal assistant, also referred to as personal aide (PA) or personal secretary (PS), is a job title describing a person who assists a specific person with their daily business or personal task,. it is a sub-specialty of secretarial duties ...
. However, John describes her as more than a PA, citing that, "she does many things—from project management to helping shape the strategic direction of our educational and charity projects."
Daniel Biss Daniel Kálmán Biss (born August 27, 1977) is an American mathematician and politician serving as mayor of Evanston, Illinois, Evanston, Illinois. He previously served as a member of both the Illinois House of Representatives and Illinois Senate. ...
, who serves as a member of the
Illinois Senate The Illinois Senate is the Upper house, upper chamber of the Illinois General Assembly, the legislative branch of the government of the U.S. state, State of Illinois in the United States. The body was created by the first state constitution adop ...
's 9th district, has been referred to by John as, "Brotherhood 2.0's Resident Mathematician", and is also a member of the community. Additionally, Biss designed the mathematics formulas for John's novel, ''
An Abundance of Katherines ''An Abundance of Katherines'' is a young adult novel by John Green. Released in 2006, it was a finalist for the Michael L. Printz Award. The novel includes an appendix by Daniel Biss, a close friend of Green, that explains some of the more com ...
''. Celebrities, including British actor
Benedict Cumberbatch Benedict Timothy Carlton Cumberbatch (born 19 July 1976) is an English actor. Known for his work on screen and stage, he has received various accolades, including a British Academy Television Award, a Primetime Emmy Award and a Laurence O ...
, and American rapper
Lupe Fiasco Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( ), is an American rapper, singer, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, ''Lupe Fiasco's ...
, who has compared ''Crash Course'' to crack, have also been documented as Nerdfighters.


References

{{DEFAULTSORT:Green brothers 1977 births 1980 births American businesspeople in the online media industry American educators American male YouTubers American podcasters American social activists American YouTubers Charity fundraisers (people) Educational and science YouTubers Internet activists Living people Nerd culture People from Orlando, Florida Sibling duos YouTube podcasters YouTube vloggers